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M-TICK Home Electronics Assistance Service

M-TICK offers home electronics assistance including installation, guidance, and support for digital receivers, computers, mobile phones, TVs, and more. Targeting customers in the capital region, focusing on elderly and inexperienced users. Competitive pricing and quality service provided by a dedicated management team. Plans for future expansion and growth.

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M-TICK Home Electronics Assistance Service

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  1. business plan M-TICK”Need help with your home electronics?” Group 2 Max Svensson Thomas Finell IsamuIoka Christian Östman Kenneth Treuthardt

  2. Executive Summary M-TICK • Help for basic use of home electronics such as digital receivers, computers, mobile telephones, TVs‘ etc. The customer can order us to visit them at home

  3. Market Opportunity M-TICK • Many people need help and guidance with the home- electronics and it’s not always easy to get it. • All people don’t keep up with the technology, even at the basic level • Every day life requires more and more know how of electronics, e.g. installation and usage of digital receivers

  4. Target Customers M-TICK • Private persons from the capital region who need basic and practical help, e.g. elderly people and inexperienced users

  5. Competition M-TICK • Arbis, Helpson.fi, the library, friends and family are some of the competitors • Helpson does house calls, e.g. house call and installation of a digital receiver 49 € + 30 € = 79 €

  6. Business Concept M-TICK M-TICK provides: • Installation and guidance of home electronics Digital Receiver TV DVD Software for Digital cameras, mp3 players etc. • We do only house calls, no telephone service • We don’t repair or service the devices

  7. Management Team M-TICK • Responsible of the marketing Finell Thomas Homepage Treuthardt Kenneth, Östman Christian • Accounting & orders Svensson Max • Help & house calls Ioka Isamu, Treuthardt Kenneth, Östman Christian ( Finell Thomas, Svensson Max )

  8. Marketing M-TICK • Internet homepage “M-TICK” domain name is not in use • On notice boards in markets, e.g. Alepa, Siwa, K- market no costs • ”Word of mouth” • Flyers • Local newspapers, e.g. Itä- Helsingin uutiset, Alueuutiset, Töölöläinen, Länsiväylä • Newspapers, e.g. Helsingin Sanomat, Hufvudstadsbladet • Both in finish and swedish

  9. Finance M-TICK • Service prices Installation 20 € Guidance, 1 hour 30 € Installation + guidance, tot. 1hour 40 € + travel cost 10 €

  10. Finance M-TICK Our goal, 2011 5 persons  180 visits per week * 40 € = 7200 € 52 * 7200 = 374 400 € per year 2010 5 persons  120 visits per week * 35 € = 4200 52 * 4200 € = 218 400 2009 5 persons  60 visits per week * 30 € = 1800 € 52 * 1800 = 93 600 € per year

  11. Finance M-TICK • Yearly costs • Insurance costs ? • Car maintenance for 4 cars? • Taxes ?

  12. Future M-TICK • Easy to employ new staff after demand • “deals” with manufactures • Sponsors • Telephone service? • Sell some electronics and components • Expand to other big cities, e.g. Tampere, Turku

  13. M-TICK Thank you for listening, questions & comments…?

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