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Safety All The Time. Oyuki Ogawa Executive Vice President DENSO CORPORATION. Advanced Automotive Society . A society where people, cars and the environment co-exist DENSO meets demands for Environment & Safety systems, components . Conserve Energy & Protect the Planet.

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safety all the time

Safety All The Time

Oyuki Ogawa

Executive Vice PresidentDENSO CORPORATION

advanced automotive society
Advanced Automotive Society
  • A society where people, cars and the environment co-exist
  • DENSO meets demands for Environment & Safety systems, components
conserve energy protect the planet
Conserve Energy & Protect the Planet
  • Improving fuel economy for all power sources and various fuel types
  • Reducing C02 emissions in all company activities
safety advances
Safety Advances
  • 43,000 U.S.-road fatalities in 2006
  • DENSO supplies a variety of safety technologies
  • Aiming to create safer vehicles for drivers, pedestrians, society
safety all the time6

Safety All The Time

Doug Patton

Senior Vice President

Engineering Division

technical leader
Technical Leader
  • Passive safety, for minimizing damage
  • Active safety, for warning & avoiding possible collision
airbag sensing system
Airbag Sensing System
  • Supplying airbag sensing components to carmakers worldwide since 1989
  • G sensor, front & side impact sensors detect severity of collision
  • ECU deploys airbags
adaptive cruise control
Adaptive Cruise Control
  • Latest technology allows safe driving from zero to 85 mph
  • Sensor data enables smoother, unnoticeable control for full speed range
pre crash safety
Pre-Crash Safety
  • Identifies obstacles & vehicles a split-second before collision
  • Automatically tightens seat belts
  • Helps activate pre-crash braking
its technology
ITS Technology
  • DENSO has built and tested wireless communications for real-world effectiveness
  • Expanding sensor range to non-line-of-sight areas
  • Potential to reduce intersection accidents, pile-ups
  • Opportunities to relieve congestion
  • Improve fuel use, lessen C02 emissions
haptic technology
Haptic Technology
  • Allows remote operation of cabin equipment
  • Provides mechanical feedback for precision “feel”
  • Customized haptic controls may operate a variety of body electronics
  • Two design options
    • Steering wheel
    • Center console joystick
  • Minimizes driver head movements to promote eyes on road
driver monitoring
Driver Monitoring
  • Technology measures eye blinking & heart rate to detect degree of drowsiness or fatigue
  • System then supplies neck ventilation and sounds warning
future safety demonstrator
Future Safety Demonstrator
  • Camera monitors eye-gaze direction
  • System alerts driver if eyes are away from road too long
  • Combined with other technology this assists drivers’ vision
adaptive front lighting system afs
Adaptive Front Lighting System (AFS)
  • Predicts curves ahead using navigation info
  • Redirects headlamps before vehicle enters curve
denso s vision
DENSO’s Vision
  • Fewer traffic accidents, less burden on environment
  • Provide improved safety systems & products, enhanced driver assistance
  • Aim to protect drivers, passengers, pedestrians
safety all the time17
Safety All The Time

Thank you

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