Opening Markets, Generating Exports U.S. Trade and Development Agency

1. Opening Markets, Generating ExportsU.S. Trade and Development Agency Carl B. Kress Regional Director for the Middle East, North Africa and Europe TPCC Training Sept. 25, 2012

2. How is USTDA Relevant to my Work? • Developed Countries • Developing Countries

3. Mission Statement • USTDA helps companies create U.S. jobs through the export of U.S. goods and services for priority development projects in emerging economies • USTDA links U.S. businesses to export opportunities by funding project planning activities, pilot projects, and reverse trade missions while creating sustainable infrastructure and economic growth in partner countries

4. National Export Initiative • Increase U.S. exports to $3.14 trillion by 2015 • Response to the National Export Initiative: • Launched the International Business Partnership Program • Increased Trade Advocacy President Obama Announces Export Promotion Cabinet as part of the National Export Initiative

5. USTDA Regions MENA/Europe East Asia & Eurasia South & Southeast Asia Latin America & the Caribbean Sub-Saharan Africa

6. USTDA By Sector(As a Percentage of USTDA’s FY 2011 Program Budget) • Priority Sectors: • Clean Energy • ICT • Transportation

7. Trade Development • DOC • All Countries • All Exports • USTDA • Economic Development • Infrastructure-related Exports • USAID • Developing Countries • Development Broadly

8. U.S. Export Assistance Team

9. U.S. Export Finance Agencies

10. USTDA Program Activities Matching U.S. Commercial Interests with Development Opportunities • International Business Partnership Program • Reverse Trade Missions • Conferences • Workshops • Project Development Program • Feasibility Studies • Pilot Projects • Technical Assistance • Tied Training Grants

11. International Business Partnership Program • Reverse Trade Missions: • USTDA brings foreign project sponsors to the United States pending upcoming procurements to observe the design, manufacture, and operation of U.S. products and services. Iraq Oil & Gas RTM

12. International Business Partnership Program • Conferences/Workshops: • USTDA organizes these sector or region-specific events to connect U.S. firms with foreign buyers. They are designed to highlight upcoming projects overseas, as well as showcase U.S. goods and services. Egypt: Forward Forum

13. Project Development Program Feasibility Studies: USTDA-funded and U.S.-led feasibility studies link foreign project sponsors with U.S. businesses at the critical early stage of project development. Analysis includes: • Technical • Financial • Legal • Environmental • Lifecycle costing Germencik Geothermal Power Plant

14. Project Development Program Pilot Projects: USTDA-funded pilot projects demonstrate the effectiveness of commercially proven U.S. technologies and equipment in the foreign buyer’s setting.

15. Project Development Program Technical Assistance: USTDA advances economic development in partner countries by funding technical assistance that: • supports legal and regulatory reform related to commercial activities and infrastructure development; • the establishment of key industry standards ; and • other market opening activities.

16. Project Development Program • Training Grants: • Flexible assistance that is tied to a procurement contract. • A US company bidding on a contract that can show substantial competitive support from another government. • Amount/content of training depends upon size of underlying contract and needs. • Coordinate with DOC Advocacy Center.

17. Project Development Program • Vietnam Aircraft Engines: • Vietnam Airlines procuring 4 engines in 2001. • $60 million contract. Both Pratt & Whitney & GE bid. • Strong competition from Rolls Royce. • USTDA offered $300,000 training grant for safety, maintenance and repair procedures if US engines selected. • Vietnam Airlines selected GE.

18. USTDA Funding Criteria • USTDA evaluates projects based on • the following criteria: • Developmental priority in the host country • Likelihood of success receiving implementation financing • Mutual benefits for the United States and partner country, including commercial opportunities for U.S. firms

19. USTDA Grant Process

20. Getting Involved

21. How Can Foreign EntitiesBenefit from USTDA? • Sponsor a study or pilot project with USTDA • Benefit from another study • Participate in a Reverse Trade Mission • Attend a USTDA conference

22. How Does USTDA Support U.S. Exporters? • Supporting activities that inform project sponsors about U.S. products and U.S. companies about overseas procurement opportunities. • Facilitating meetings between U.S. company representatives and project sponsors at USTDA-funded reverse trade missions and conferences. • Publishing upcoming USTDA events and opportunities to meet and work with foreign project sponsors in the USTDA Pipeline. A free e-mail subscription is available by signing the USTDA Guestbook at www.ustda.gov.

23. How Can U.S. Consulting Companies Engage with USTDA? • Feasibility Studies or Technical Assistance • Contracts with Foreign Entities • Definitional Missions and Desk Studies • Direct Contracts with USTDA

24. Contact USTDA • U.S. Trade and Development Agency • 1000 Wilson Boulevard • Suite 1600 • Arlington, VA 22209 • Telephone: (703) 875-4357 • Fax: (703) 875-4009 • Website: www.ustda.gov www.Facebook.com/TradeandDevelopmentAgency www.Twitter.com/USTDA