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Internet Culture in China. Diana Cheng Babbie Liu. Online Music (84.5\%) Online News (81.5\%) Instant Message (77.2\%) Online Video (71.0\%) Search Engine (69.2\%). Web-Culture in China Top internet applications:. E-mail (62.6\%) Online Game (58.3\%) Blog (42.3\%) Forum (38.8\%)

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internet culture in china

Internet Culture in China

Diana Cheng

Babbie Liu

web culture in china top internet applications
Online Music (84.5%)

Online News (81.5%)

Instant Message (77.2%)

Online Video (71.0%)

Search Engine (69.2%)

Web-Culture in China Top internet applications:

E-mail (62.6%)

Online Game (58.3%)

Blog (42.3%)

Forum (38.8%)

Shopping (25%)

basic internet application in china
Basic Internet Application in China
  • Email
    • 6th in China, 1st in USA
    • Popular instant message in China has effect on email usage
  • Instant message
    • 3rd in China with usage rate of 77.2%
    • 39% in USA, 47.8% in Korea
    • Integrated services including online streaming video, blog, and file sharing
basic internet application in china4
Basic Internet Application in China
  • Search engine
    • 5th in China with usage rate of 69.2%
    • 2nd in USA, with usage rate of 91%
    • Baidu.com
internet media
Internet Media
  • Internet News
    • 2nd in China with a rate of 81.5%
    • Higher than 71% in USA, 67.1% in Korea
  • Online Music, Video, and Game
    • Usage rate 84%, 71%, and 58.3%
    • Important form of entertainment
    • Internet popularity poses serious challenges for government
top 10 sites in china
Top 10 Sites in China
  • Baidu.com

(Search engine)

  • QQ.COM

(Portal / network)

  • sina.com.cn

(Portal)

  • Google.cn
  • Taubao.com

(Auction / shopping)

  • 163.com

(Web-mail)

  • Google.com
  • Yahoo.com
  • Sohu.com

(Search / portal)

  • Youku.com

(Video)

baidu com
Baidu.com
  • World’s largest Chinese website
  • China’s largest search engine
  • 63% market share (Google has 26%)
  • Revenue $239M USD in 2007 (NASDAQ: BIDU)
baidu com9
Baidu.com
  • Other features:
    • Online forum
    • Problem solving / knowledge sharing forum
    • Search engine for MP3, video, wiki
qq com11
QQ.com
  • Tencent: stock market value of $15B
  • First Chinese version instant message
  • Penguin trademark was a big hit
  • Value-added services targeting high school students (QQ Show, QQ currency)
qq com12
QQ.com
  • 2008 1st Half-Year Revenue: $444M USD
qq com13
QQ.com
  • Chat room window with applications
qq com14
QQ.com

QQ Show

  • Chat room window with applications
alibaba com
Alibaba.com
  • B2B e-Commerce Website
  • 36 million registered users (28.7M in China)
  • From over 240 countries and regions
  • Q3 2008 revenue: $114.2M USD—

$70.9M Intl., $43.3M China

growing number of internet users in china
Growing Number of Internet Users in China

253 million comparing to 230 mil in US

internet penetration rate across the globe
Internet Penetration Rate across the Globe

Internet users in China will reach 953 million with similar pen. rate of USA

conclusion
Conclusion
  • China is the biggest internet market in terms of number of users with no doubt
  • Future growth will concentrate on several underdeveloped areas
    • E-Commerce: only popular in big cities now
    • Online education
    • Online banking
  • Other developing infrastructure and business activities will foster internet growth
  • Government regulations and incumbent players continue to play important roles
reference
Reference
  • www.cnnic.cn
  • www.internetworldstats.com
  • http://www.nytimes.com/2008/07/26/business/worldbusiness/26internet.html
  • http://www.alexa.com/
  • http://en.wikipedia.org/wiki/Internet_censorship_in_the_People%27s_Republic_of_China
  • http://www.baidu.com/
  • http://www.qq.com/
  • http://www.alibaba.com/
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