Fundamentals of Finance & Marketing

1. Fundamentals of Finance & Marketing un Faculty of Economics and Business Administration Presented by: Sanjeev Nath

2. Presentation Goal • Put in context where we are in this class • What you have covered? • Plan the semester • Where are we going? • How are these topics inter-related? • Approach to the class • Your role • My role

3. So far… Business in a Changing World • Goals, People, and Activities • Different Economic Systems: Capital, Social, Communism • Supply/Demand, Competition • Ethics Social Responsibility • IB: Trade, Barriers, Block/Alliance • IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy • IT: Managing Info, B2B, B2C, C2C

4. So far… Business in a Changing World • Sole Proprietorships, Partnerships, and Corporations • Mergers and Acquisitions • Small Businesses Starting & Growing a Business

5. So far… Business in a Changing World • Managment Functions • Types and Areas of Management • Skills of Managers, • Organizational Structures: Contributes to Communication • Groups and Teams • OM. Capacity, Lead Time, Bottlenecks, Logistics, Scheduling Starting & Growing a Business Quality and Competitiveness

6. So far… Business in a Changing World • Hawthorne Effect, Maslow • Motivation Techniques • Recruitment, Selection, Retention, and Separation • Turnover, Benefits, Unions • Diversity Starting & Growing a Business Quality and Competitiveness Human Resources Example

7. Self Managing Teams Core Competencies Horizontal Organizations Business Process Re-engineering Continuous Improvement/Learning Organization Empowerment Workout Visioning Cycle Time/Speed Benchmarking One Minute Managing Corporate Culture Intrapreneuring Just in Time/Kanban Matrix MBWA Portfolio Management Restructuring/Delayering “Excellence” Influence Index Quality Circles/TQM Management by Objectives Wellness Conglomeration Decentralisation Value Chain ‘Theory Z’ Zero Base Budgeting T-Group Training Brainstorming Strategic Business Units ‘Theory Z’ Theory X and Theory Y Experience Curve Satisfiers/Dissatisfiers Diversification Managerial Grid Decision Trees 1950 1960 1970 1980 1990 2000 Ebbs, Flows and Residual Impact of Business Fads * 1950-2000

8. Moving Forward… Business in a Changing World Marketing Starting & Growing a Business Accounting Quality and Competitiveness Finance Human Resources

9. Inter-Connections Accounting Finance Human Resources General Business Information Systems Labor Relations Logistics/Production Marketing Strategy

10. Example Accounting Finance Human Resources A Party Information Systems Labor Relations Logistics/Production Marketing Strategy

11. Moving Forward… Business in a Changing World Marketing Starting & Growing a Business Quality and Competitiveness Human Resources

12. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Five Types of Utility • Marketing Concept and Functions • Customer Relations Management

13. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Target Market Strategies • Ways to Segment a Market • Buying Behavior

14. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Developing and Classifying Products • Product Life Cycle • Identifying Products: Crossing the Chasm

15. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Distribution Channels • Intensity of Coverage • Actual Distribution

16. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Strategies • Relavance of Contribution and Gross Margin • Competition

17. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Methods • Push and Pull Strategies • Location

18. Marketing Section Introduction Target Market Product Distribution Pricing Promotion Env. Factors • Four forces affecting your product

19. Moving Forward… Business in a Changing World Starting & Growing a Business Accounting Quality and Competitiveness Human Resources

20. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Who uses Accounting, and for what? • Double – Entry Book Keeping • The Accounting Cycle

21. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Debits and Credits • Importance of Understanding the Terms

22. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Creating the Income Statement • Calculating Cost of Goods Sold • Calculating Gross Margins

23. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Creating the Balance Sheet • Calculating Contribution Margin

24. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Monetary and CM% Break - Even • Step Fixed Break Even • Blended Break - Even

25. Accounting Section Introduction Journal Entry Income Statement Balance Sheet Break – Even Analysis Ratio Analysis • Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations

27. Questions

28. Consulting Question • Your consulting firm has just been asked to examine this situation: • An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty. • Market share is increasing but total profit is decreasing. • What questions should you as to help the company start back on the right track? What recommendations would you make?