1 / 26

Brazil Fiscal Year 2008 Market Overview and Financial Results

This report provides an overview of the business market in Brazil for fiscal year 2008, including financial results and upcoming releases. It includes data on distributors' market share, attendance, and screen statistics.

jelsie
Download Presentation

Brazil Fiscal Year 2008 Market Overview and Financial Results

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Overview BrazilFiscal Year 2008 – 3rd Quarter Rodrigo Saturnino June, 2008

  2. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  3. Distributors’ GBO Market Share Titles (FY08 YTD) Attendance (millions) Distributors’ GBO Market Share 27% 14 27 21 6 12 16 16 23 19 17 33 129 292 10.2 3.8 4.9 7.1 7.5 6.8 4.5 2.7 1.4 4.1 53 22% 12 28 1 Total Disney / Sony Joint Venture Box office is not as concentrated by the major studios as prior years. It was near 85% and so far in FY08 is 75%. 1 Others is comprised of 23 small distributors. Note Figures consider data from the cinema industry in Brazil from October 4th 2007 to June 5th 2008. Source Nielsen EDI, Brazil June 5th , 2008.

  4. Exhibitor market experienced a change in market share in the past year with an increase for thetop five Exhibitors Exhibitors’ GBO Market Share (FY08 YTD) GBO YTD (USD millions1) Locations Screens 43 34 7 21 19 4 587 715 379 176 77 82 70 40 1.382 2.200 89 34 13 12 11 10 90 259 2 Total Screen statistics Locations statistics 1 Dollars at FY08 budget exchange rate; 2 Others is comprised of 5 cinema chains and several independent theatres Note Figures consider data from the cinema industry in Brazil from October 4th 2007 to June 5th 2008. Source Nielsen EDI, Brazil June 5th, 2008.

  5. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  6. FY08’s net contribution is driven by 5 films with fair performances Fiscal Year 2007 vs. 2008 MUSD1 -27% 3% Revenue -32% Net Contribution Before OH 27% 18% 1 Dollars at ACTUAL exchange rate 1,70 Reais Note Fiscal year term: October-September

  7. For FY08 Wall-E and Prince Caspian are expected to drive 56% of net contribution Fiscal Year 2008 Drivers by Net Contribution (updated June 2008) MBRL1 Percentage of Overhead over revenue is 9% Upcoming release Previously released 1 Dollars at ACTUAL exchange rate 1.70 Reais Note Fiscal year term: October-September

  8. FY08 negative variance in Net Contribution before Overhead mainly caused by W.A.L.L.E. • Budgeted Net Contribution • Titles Released • Saw 4 • Enchanted • Underdog • Hanna Montana • National Treasure 2 • Prince Caspian • Titles to be Released • Didi e a Pequena Ninja • Wall-E • High School Musical 3 • Release Date Change / Rejected • College RoadTrip • Beverly Hills Chihuahua • Confessions of a Shopaholic • Other • Print rebate adjustment • Others • Net Contribution forecasted June 08 • 5,338 • 588 • 321 • 126 • 69 • (181) • (172) • 478 • (1,977) • (188) • (127) • (65) • (46) • (311) • (211) • 3,642 32% Variation Note Figures in KUSD at ACTUAL exchange rate 1.70 Reais

  9. The Shaggy Dog The Pacifier Game Plan Budget Ultimate Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  10. Princess Diaries Princess Diaries 2 Enchanted Budget Actuals Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  11. National Treasure National Treasure 2 Budget Actuals Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  12. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  13. Prince Caspian Chronicles of Narnia Pirates of the Caribbean 2 Ultimate Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  14. Besides Disney Channel and Jetix support, the marketing campaign was focused on Free TV, covering 93% of the total markets released Release Date May 30th, 2008 Prints 470 Rental US$ 4,841,000 Net Contribution US$ 668.000 Ad Pub Salary Allocation Trailer US$ 1.827.509 US$ 180.720 US$ 76.470 • Non Media • Media • TV • Out of Home • Internet • Print Media • Radio 44% 66% 43% 10% 2% 3% 1% Trailers Competitive Titles Comparison Titles Distributed to theatres since December 10th, 2007. Trailers attached to Enchanted and National Treasure 2 prints, and exhibited with Jumper, Horton, I am Legend, Iron Man, Speed Racer and Indiana Jones 4 and several others releases. Iron Man (-3 weeks), Speed Racer (-2 week), Indiana Jones 4 (-1 week) Chronicles of Narnia: The Lion, The Witch and the Wardrobe; POC3, POC3

  15. Wall-E is expected to reach a similar performance than the last two Pixar titles released Wall - E Ratatouille Cars Finding Nemo Incredibles Ultimate Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais Comparison Admissions

  16. Besides Disney Channel and Jetix support, the campaign is focused on Free TV for family and Kids + additional strategic support for teen and kids cable audience Release Date June 27th, 2008 Prints 300 Rental US$ 5.049.000 Net Contribution US$ 1.330.000 Ad Pub Salary Allocation Trailer US$ 1.788.235 US$ 164.706 US$ 64.706 • Non Media • Media • TV • Out of Home • Internet • Print Media • Radio1 40% 60% 84% 4% 5% 7% - Trailers Competitive Titles Comparison Titles Distributed to theatres since December 10th, 2007. Trailers attached to Enchanted and Prince Caspian prints, and exhibited with Bee Movie, Horton, prints. Will be playing too with Get Smart, Incredible Hulk and What Happens in Vegas and several other releases. Also to be attached to Guerreiro Didi e a Ninja Lili. Hulk (-2 weeks), Get Smart (-1 week), Kung Fu Panda (+1 week), Hancock (+1 week) Ratatouille, Cars • Promotional media exchange will cover radio campaign

  17. Admissions are not increasing as expectedspecially due to the lower performance of Brazilian Films

  18. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  19. Competitive Release Schedule shows very strong competition from May to July 2008 2-May-08 9-May-08 16-May-08 23-May-08 30-May-08 6-Jun-08 13-Jun-08 20-Jun-08 27-Jun-08 4-Jul-08 11-Jul-08 18-Jul-08

  20. Backup

  21. - Backup - Full Year Forecast vs. BudgetFiscal Year 2008, MUSD at FY08 Budget exchange rate

  22. Admissions growth is lower than screen growth CAGR (2002 - 2012) Admissions (millions) Historic & Projected Admissions in Brazil 11% Historic & Projected Screens in Brazil Screens 37% Note Figures for each year consider data from the cinema industry in Brazil from January 1st to December 31st of each year Source Nielsen EDI, Brazil June 5th, 2008.

  23. Brazilian Exhibitor MarketScreens 54% located in theatres with 5 or less screens. Back

  24. Brazilian Exhibitor MarketLocations 83% with 5 or less screens. Back

  25. Comparison of original Revenue estimates vs Actuals Wall - E Ratatouille Cars Finding Nemo Incredibles Ultimate Budget Back Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  26. Back

More Related