The wider use of project results: dissemination and valorisation María Luisa GARCIA MINGUEZ, Erasmus Coordinator

1. The wider use of project results: dissemination and valorisation María Luisa GARCIA MINGUEZ, Erasmus Coordinator

2. Overview of the presentation • Definitions and benefits • Contractual obligations • Implementation of a dissemination strategy • Tips and tools

3. Dissemination and exploitation of YOUR results • Spread your project results far and wide • Optimise their value • Enhance their impact • User needs to be taken into consideration from the beginning

4. Dissemination and exploitation of results:why is it important? • Sustainability of project results • Capitalization of investments • Exchange of good practices and learn from each other’s experiences • Feeding the policy processes - the bridge between policy and practice

5. What does dissemination and exploitation imply? • Project conception: • ex-ante needs analysis of target group • clear identification of target group and final beneficiaries/stakeholders • anticipation of expected results • « valorisation » plan • During project development: interactivity between partners & stakeholders (marketing approach: Sell what you do)

6. “Dissemination and exploitation”: pro-active strategy, participatory process From the project design stage • close monitoring of its implementation throughout the entire life cycle of the project • integration of potential users from the beginning, ongoing and substantial interaction between partners and users with continous feedback

7. Typologies of results • Products : reports, studies; modules, handbooks, curricula, qualifications, online education and training, events … • Methods : knowledge, cooperation processes, methodologies, managerial lessons, exchange of ideas … • Experiences : management of transnational partnerships, personal experience; good practice; individual skills and knowledge… • Policy Lessons: overall experience applied more widely at ‘systems’ level • European Co-operation: European partnerships; transnational sharing of practices…

8. Dissemination of your project results: Part of your contractual obligations To create and keep a website updated: “The co-ordinator shall pay specific attention to the importance of dissemination, exploitation of results of the action and to their visibility at a transnational level. In this respect, he shall create and maintain a website for the action. The website shall be kept up-to-date with at least: a description of the action, the contact details of the co-ordinator, the list of beneficiaries , mention of the European Union's financial support with the relevant logo and access to the principal results, as and when they become available.”

9. In addition : During your project lifetime, you could also be required to provide the Executive Agency and /or the Commission with information requested in order to promote the Lifelong Learning Programme and disseminate the results. For example: answering questionnaires, collecting and entering data into databases, etc.

10. Logo For all kinds of products you produce: You have to use the LLP logo: http://eacea.ec.europa.eu/about/logos_en.htm Written mentionDon't forget to mention: "With the support of the Lifelong Learning Programme (Erasmus) of the European Union" Publications The mention and graphic logos shall appear on the cover or the first pages following the editor's mention.

11. Preliminary questions for developing a good dissemination plan • What is the expected project results? (identification of outcomes/products) • What kind of needs does the project respond to? (ex – ante needs analysis) • Who are the final or potential users or beneficiaries of the project’s outcomes? (exploitation and sustainability of results)

12. Your dissemination plan has to reflect on: • Types of dissemination and exploitation activities (what?) • The most appropriate means (how to do it?) • The most appropriate and efficient calendar (when?) • The available resources – human and financial

13. The most appropriate means:How to do it? • Roles and responsibilities of coordinator and partners • Adopting a flexible approach • Identifying real and potential target groups • Scale of dissemination (regional, national and European levels)

14. The most appropriate and efficient calendar :When? • To draft a timetable: start/end dates, explain activities in detail, partners responsibilities for each task, external contractors (website designers, printers, etc) • Beyond funding period • Inform the Executive Agency if you plan to commercialise products

15. Human and financial resources: budgetary planning

16. Types of dissemination and exploitation activities Some examples • Project website – including design, hosting and management • Start-up leaflet explaining project aims in all partner languages • A database of key project personnel/contacts • Production and publication of regular printed and/or electronic newsletters • Dissemination conferences, seminars, workshops and meetings to coincide with key project milestones • Public relations activities, to include writing and distribution of press releases/packs, placing of articles in relevant trade journals, etc.

17. When you create your website: • Make it as much attractive as possible, easy to navigate • Use it to disseminate your results and deliverables • Announce your important events • Approach your target groups • Keep it updated

18. http://ec.europa.eu/dgs/education_culture/valorisation/why_en.htmhttp://ec.europa.eu/dgs/education_culture/valorisation/why_en.htm

19. Good luck with your projectSuccessful dissemination and exploitation and ….…..Thank you for your attention