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The Internet Has Changed the Way Consumers Search for Your Business

The Internet Has Changed the Way Consumers Search for Your Business. Source: Pew Internet & American Life Project, comScore. Search is the #1 resource used by consumers looking for a local business.

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The Internet Has Changed the Way Consumers Search for Your Business

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  1. The Internet Has Changed the Way Consumers Search for Your Business Source: Pew Internet & American Life Project, comScore Search is the #1 resource used by consumers looking for a local business Over 80% of local searchers follow up offline via a phone call or in-store visit Over 200,000,000 people searching online

  2. People Spend More Time Online Than Ever Source: International Data Corp. 2007

  3. You Get Maximum Online Reach THE BUYING FUNNEL RADIO BILLBOARD NEWSPAPER TELEVISION TRADITIONAL BRAND ADVERTISING PUSH DISPLAY PUSH (REMARKETING) PULL SEARCH Local Buyer Business Owner

  4. How Marketing Consulting’sLocalSearch Works ConsumerSearches Online… Clicks Through to Your Site… Sees What You Offer… Sees Your Ad… Purchases Offline. Marketing Consulting’sLocalSearchprovides a proven return on investment with lower cost-per-acquisition than traditional advertising. Marketing Consulting‘sLocalSearchreaches over 98%* of where consumers search online. Our experts handle all the complex campaign details and optimize twice daily for best performance. Our technology tracks all consumer actions as they click through to your site to see where they go and what they do. Our detailed reports show the actions consumers make from your site, including phone calls, web forms, email, and more. *Source: Hitwise

  5. Marketing Consulting’sLocalSearch = Maximum Reach Marketing Consulting’s Local Search reaches 98% of the places people search online! Network Partners SpecialtiesSearch Network Source: comScore, Hitwise …and many more …and many more …and many more …and many more …and many more The Marketing Consulting Difference Marketing Consulting’s Local Search reaches 98% of the places people search online -- all the major search engines, plus a stack of specialty search sites that can turbo-charge your campaign.

  6. Marketing Consulting’sLocalSearch Gets you Total Coverage Marketing Consulting’s Local Search gets your ad max reach via: Paid Listings Paid Listings on Sites that Achieve Top Organic Rankings

  7. Conversion: A Conversion is More Than a Click Phone Calls Contact Forms Coupons Emails Online Purchases The Marketing Consulting Difference Marketing Consulting goes beyond each click to track true conversions including phone calls, emails, web forms and more.

  8. Performance: Reports Prove Results The Marketing Consulting Difference You see exactly what each ad dollar is doing for you. We can record every call (along with caller ID, number and location) to help you deliver the best customer service possible.

  9. Performance: Conversion-based Optimization 1. Learns keywords that convert 2. Reallocates budget dynamically Before After Keywords Converting Keywords Keywords Converting Keywords 3. Improves conversion results Marketing Consulting Difference Our patent-pending technology learns which keywords and search sites are driving conversions to you, then boosts campaign performance by shifting budget to those keywords.

  10. Reverse Proxy 101 Consumer clicks on Marketing Consulting’s Text Ad 1 Goes through Marketing Consulting’s proxy 2 Sees site with new tracking phone number 3 • Dynamically served site – not a mirror! • We don’t need to touch your website code or phone system • Your site looks and feels exactly the same while we track and report all activity • Enables conversion-based optimization for increased performance

  11. Search Stats & Facts 89% of U.S. Internet users use search engines. Source: Pew Internet & American Life Project 63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines. Source: Nielsen Online Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online 70% of U.S. adults use the Internet as an information source when shopping locally for products and services. Source: Kelsey Group / ConStat Local search is the second most popular online activity after e-mail. Source: Piper Jaffray Online Media Survey Online advertising drives $6 of in-store revenue for every $1 online. Source: Yahoo! & comScore, “Research Online, Buy Offline”

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