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A Lifecycle of a Creative Job

Explore the dynamic world of graphic design as Julian Zhu uncovers the lifecycle of a creative job. Discover how graphic designers convey messages through visual solutions that enhance services, products, and philosophies. Learn about essential skills, including interpersonal and marketing abilities, along with the tools and processes involved in creating visually compelling designs. From client briefs and brainstorming to image editing and layout coding, this overview provides insight into the design journey, ensuring client satisfaction while adhering to branding and market needs.

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A Lifecycle of a Creative Job

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  1. A Lifecycle of a Creative Job Julian Zhu

  2. About Graphic Design • A graphic designer or graphic artist conveys information through visual solutions that promote or enhance a service, product, philosophy or entity. • A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.

  3. To simplify… • We work with media, animation, sound, images, illustration, type, colour, and “white space.” • We satisfy client’s needs • We consider market, culture, society and so on • We create things using a range of tools

  4. The Process Idea, concept, thumbnails Feedback Feedback Written or oral brief from client Image editing typography Research & get inspired Think about fonts, colours, styles, etc.

  5. Real CaseeBay Website Project

  6. Brief • A HTML-based template • A logo • Simple and modern • No flash needed • Product Image display

  7. Scheduling • Job Planning • Timeline • Job Specifications • Set DUEDATE

  8. Brainstorming background colours? Corporate colours? Research for ideas Elements? What colour? Logo design Photographical? 3D? Typeface? Determine which software to use Corporate fonts?

  9. Brainstorming • Website structure planning • Resolution • Logo • Banner • Hero image • Layout • Navigation • Hyperlinks • Hierarchy • Footer

  10. Research

  11. Resource for Designers Typefaces – DaFont.com Colour–Adobe Kuler

  12. Sketching From thumbnails to detailed design

  13. Feedbacks Want more colour and font choices No problem! We love the first one, but want bold font Sure!

  14. Layout/Coding • It will not take long to do the digital work if you’ve gone through all the previous steps • Minor changes are necessary

  15. Extra Work • Sometimes the images applied by the client are not good • Sometimes you are required to create images

  16. Showcasing

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