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Red bull By: Amy Cummings

Red bull By: Amy Cummings. HISTORY. Red Bull was first created as an adaption to the Thai energy drink Kraeting Daeng Created by Dietrich Mateschtz, an international marketing director First introduced in the U.S.A in 1997 Red Bull has remained it’s same logo since it’s debug

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Red bull By: Amy Cummings

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  1. Red bullBy: Amy Cummings

  2. HISTORY • Red Bull was first created as an adaption to the Thai energy drink Kraeting Daeng • Created by Dietrich Mateschtz, an international marketing director • First introduced in the U.S.A in 1997 • Red Bull has remained it’s same logo since it’s debug • Red Bull’s slogan “It Gives you Wings” and marketing commercials wasn’t created until the late 90’s

  3. TARGET MARKET • Red Bull is popular with teens all the way up through people in their 30s • Popularity of Red Bull in alcoholic drinks also influences target market • Red Bull is estimated to dominate 60-70% of the energy drink market

  4. SURVEY RESULTS…

  5. …SURVEY RESULTS

  6. DESIGN INFLUENCES • Deidrich’s main inspiration came from his first taste of KratingDaeng, which is Thai for "Red Bull” • Most of the Red Bull design aspects come from KratingDaeng

  7. Other Red Bull Products..

  8. PROCESS… • Quick Survey • I found that only 20% of the 30 students I ask could clearly identify the Red Bull logo, most identified the logo being a single red bull

  9. ...PROCESS • Listened to the audience, chose to reduce the logo to one bull • “It Gives you Wings” • Additional features added to unify logo; I.e. steam, sun, and wings along with a circling new font

  10. …PROCESS • Intro to Illustrator… • !!!!!! • After a series of unfortunate events, my design turned out well all together.

  11. THUMBNAILS

  12. THE FINAL DESIGN

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