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ISM 158. Lecture 3 Charles Schwab Case. Fig 1.7 Strategic Alignment Model. Ideally, all four quadrants align to create value. Opportunities. Can IT change basis for competition? Can IT change balance of power among buyers and supplyers? Can IT build or reduce barriers to entry?

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ism 158
ISM 158
  • Lecture 3
  • Charles Schwab Case
slide2

Fig 1.7 Strategic Alignment Model

Ideally, all four quadrants align

to create value

opportunities
Opportunities
  • Can IT change basis for competition?
  • Can IT change balance of power among buyers and supplyers?
  • Can IT build or reduce barriers to entry?
  • Can IT increase or decrease switching costs?
  • Can IT add value to existing products and services or create new ones?
risks
Risks
  • Can emerging technologies disrupt current business models?
  • Are we too early or too late to exploit IT opportunity?
  • Does IT lower entry barriers?
  • Does IT trigger regulatory action?
case overview charles schwab
Case Overview: Charles Schwab
  • Decision making under rapidly changing environment
  • Technology providing large opportunities and risks
  • Regulatory environment changing at same time
outline for discussion
Outline for discussion
  • Background/history of company
  • Main issues at time of case
  • Any updates since case?
company history
Company History
  • Discount Broker 1975 – 1994
  • Multi-channel online broker 1995-1999
  • Strategic Transition 2000-2002
    • What are the differences?
    • What were strengths and weaknesses in each period?
examining the numbers
Examining the Numbers
  • Calculating
    • Return on Assets
    • Return on Equity
    • Profit Margins
isma meeting today
ISMA MEETING TODAY!
  • Engineering 2, Room 399, 6-7pm
  • Right next to the elevators
  • Open to everyone! Even if you’re new to ISMA.
  • Please turn in member apps if you have one
student presentation
Student Presentation
  • Johan Stenberg
more recently
More Recently
  • Very strong 2006
  • Recent sale of US Trust Announced