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IDG MOBILE

EMEA B2B. IDG MOBILE. SURVEY 2014. IDG MOBILE. SURVEY METHOD COLLECTION: ONLINE SURVEY NO. QUESTIONS: 49 (INCL. DEMOGRAPHICS ) INCENTIVE: iPAD MINI SURVEY SAMPLE FIELD WORK: MARCH - MAY 2014 MAJOR REGIONS: 6 COUNTRIES: 43 IDG WEBSITES: 189 NUMBER OF RESPONDENTS

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IDG MOBILE

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  1. EMEA B2B IDG MOBILE SURVEY 2014

  2. IDG MOBILE SURVEY METHOD COLLECTION: ONLINE SURVEY NO. QUESTIONS: 49 (INCL. DEMOGRAPHICS) INCENTIVE: iPAD MINI SURVEY SAMPLE FIELD WORK: MARCH - MAY 2014 MAJOR REGIONS: 6 COUNTRIES: 43 IDG WEBSITES: 189 NUMBER OF RESPONDENTS WORLDWIDE: 23,556 WESTERN EUROPE:14,658 Western Europe B2B 3,938 SURVEY METHODOLOGY

  3. THE MOBILE EVOLUTION

  4. MOBILE EVOLUTION: OUR LIVES

  5. YESTERDAY TODAY TOMORROW EVOLUTION OF THE LIVING ROOM YOU SCREEN… I SCREEN… WE ALL SCREEN TABLET SMARTPHONE 71% 68% UK UK 65% 63% 68% 67% NL ES 66% 64% ES FR 65% 59% FR NL USE TABLET&OTHER DEVICES USE SMARTPHONE & OTHER DEVICES 50% 50% DE DE Q9. WHEN USING YOUR SMARTPHONE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR SMARTPHONE) Q33. WHEN USING YOUR TABLET DEVICE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR TABLET DEVICE) Q34. WHICH OTHER DEVICES/ SCREENS DO YOU USE AT THE SAME TIME AS YOUR TABLET DEVICE?

  6. YESTERDAY TODAY TOMORROW EVOLUTION OF THE LIVING ROOM YOU SCREEN… I SCREEN… WE ALL SCREEN TABLET SMARTPHONE TABLETS ARE USED AT THE SAME TIME AS... 65% 63% TV / TELEVISION 90% SMARTPHONE 52% LAPTOP COMPUTER 42% DESKTOP COMPUTER 23% USE TABLET&OTHER DEVICES USE SMARTPHONE & OTHER DEVICES Q9. WHEN USING YOUR SMARTPHONE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR SMARTPHONE) Q33. WHEN USING YOUR TABLET DEVICE DO YOU USE ANOTHER DEVICE/ SCREEN AT THE SAME TIME? (E.G. WATCH TV/ TELEVISION AND USE YOUR TABLET DEVICE) Q34. WHICH OTHER DEVICES/ SCREENS DO YOU USE AT THE SAME TIME AS YOUR TABLET DEVICE?

  7. YESTERDAY TODAY TOMORROW EVOLUTION OF THE LIVING ROOM MOBILE DEVICES ARE DISRUPTIVE... 86% UNRELATED ACTIVITIES ON MULTIPLE DEVICES …AND HAVE CHANGED HOW WE SOCIALIZE 50% USAGE SOCIAL NETWORKING SITES OR APPS SMARTPHONE PRIMARY DEVICE FOR SOCIAL MEDIA 80% 73% TABLET SMARTPHONE Q11. IN GENERAL ARE THE ACTIVITIES ON THE DEVICES RELATED OR UNRELATED? Q6. DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR SMARTPHONE? Q31. DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR TABLET DEVICE? Q8. IS A SMARTPHONE YOUR PRIMARY DEVICE WHEN USING SOCIAL MEDIA?

  8. YESTERDAY TODAY TOMORROW EVOLUTION OF THE LIVING ROOM MOBILE DEVICES ARE DISRUPTIVE... TABLET SMARTPHONE 77% 86% ES ES 80% 73% 75% 81% UK DE 71% 79% NL NL 71% 79% FR UK USE SOCIALNETWORKINGSITESOR APPS USE SOCIALNETWORKINGSITESOR APPS 67% 77% DE FR Q6. DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR SMARTPHONE? Q31. DO YOU USE SOCIAL NETWORKING SITES/ APPS ON YOUR TABLET DEVICE? Q8. IS A SMARTPHONE YOUR PRIMARY DEVICE WHEN USING SOCIAL MEDIA?

  9. YESTERDAY TODAY TOMORROW THE RISE OF VIDEO DRAMATIC INCREASE IN MOBILE VIDEO CONSUMPTION 10M YOUTUBEMOVIES PROMO VIDEOSHOW-TO-GUIDESWEBCASTSPRODUCT REVIEWS APPLE TV UNITS SOLD IN 2013 Q3. DO YOU WATCH VIDEOS ON YOUR SMARTPHONE? Q29. DO YOU WATCH VIDEOS ON YOUR TABLET DEVICE?

  10. YESTERDAY TODAY TOMORROW THE RISE OF VIDEO DRAMATIC INCREASE IN MOBILE VIDEO CONSUMPTION TABLET SMARTPHONE 93% 93% DE ES 89% 74% 92% 78% ES DE 91% 78% FR FR 90% 67% UK UK WATCH VIDEOS WATCH VIDEOS 84% 63% NL NL Q3. DO YOU WATCH VIDEOS ON YOUR SMARTPHONE? Q29. DO YOU WATCH VIDEOS ON YOUR TABLET DEVICE?

  11. YESTERDAY TODAY TOMORROW EVOLUTION OF THE MEDIA LANDSCAPE MOBILE REPLACES TRADITIONAL MEDIA TABLET SMARTPHONE 53% 44% PRINTED NEWSPAPER 47% 34% PRINTED MAGAZINES 23% 12% LAPTOP COMPUTER 18% 14% DESKTOP COMPUTER 15% 8% TV Q13. HAS YOUR SMARTPHONE REPLACED ANY OF THE FOLLOWING? Q36. HAS YOUR TABLET DEVICE REPLACED ANY OF THE FOLLOWING?

  12. YESTERDAY TODAY TOMORROW EVOLUTION OF THE MEDIA LANDSCAPE TABLET REPLACES TRADITIONAL MEDIA UK DE FR NL ES 50% 49% 49% 48% 65% PRINTED NEWSPAPER PRINTED MAGAZINES LAPTOP COMPUTER 9% 18% 46% 14% 21% 26% 46% 11% 45% 17% 15% 26% 39% 9% 15% 21% 23% 60% 33% 14% DESKTOP COMPUTER TV Q13. HAS YOUR SMARTPHONE REPLACED ANY OF THE FOLLOWING? Q36. HAS YOUR TABLET DEVICE REPLACED ANY OF THE FOLLOWING?

  13. YESTERDAY TODAY TOMORROW EVOLUTION OF THE WAY WE SHOP THE WORLD IN YOUR POCKET PURCHASES MADE VIA TABLET SMARTPHONE 53% 82% 65% UK UK 73% 60% DE DE 69% 52% SMARTPHONE ES FR 68% 58% 50% FR NL 55% 33% NL ES TABLET Q14. DO YOU USE YOUR SMARTPHONE TO PURCHASE PRODUCTS OR SERVICES? Q37. DO YOU USE YOUR TABLET DEVICE TO PURCHASE PRODUCTS OR SERVICES?

  14. YESTERDAY TODAY TOMORROW EVOLUTION OF SECURITY REASONS FOR NOT PURCHASING ON THE SMARTPHONE 50% WEBSITE NOT MOBILE ENABLED 43% SECURITY CONCERNS 29% COMPLICATED PAYMENT PROCESS PRIVACY CONCERNS 28% Q16. WHAT ARE THE MAIN REASONS FOR YOU NOT PURCHASING A PRODUCT OR SERVICE USING YOUR SMARTPHONE?

  15. MOBILE EVOLUTION: OUR BUSINESS

  16. YESTERDAY TODAY TOMORROW EVOLUTION OF HOW WE RESEARCH BUSINESS PRODUCTS VIA MOBILE 76% 58% USE SMARTPHONE USE TABLET 67% 82% C-LEVEL EXECUTIVE SUITE USE SMARTPHONE USE TABLET Q20. DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q42. DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE?

  17. YESTERDAY TODAY TOMORROW EVOLUTION OF HOW WE RESEARCH BUSINESS PRODUCTS VIA MOBILE TABLET SMARTPHONE 87% 74% UK ES 76% 58% 81% 68% ES FR 79% 62% FR UK 66% 44% DE DE RESEARCH RESEARCH 66% 44% NL NL Q20. DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q42. DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE?

  18. YESTERDAY TODAY TOMORROW EVOLUTION OF HOW WE RESEARCH BUSINESS IS BLEEDING INTO OUR LIVES WEEKENDS BUSINESS PRODUCT RESEARCH 47 % 63 % DURING COMMUTE SMARTPHONE % TABLET % 46 % 32 % IN THE EVENING 72 % 86 % Q22. WHAT TIME OF THE DAY DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q44. WHAT TIME OF THE DAY DO YOU RESEARCH PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE?

  19. YESTERDAY TODAY TOMORROW EVOLUTION OF THE OFFICE A VARIETY OF CONTENT IS CONSUMED ACTIVITIES PERFORMED WHEN RESEARCHING PRODUCTS FOR BUSINESS ON THE SMARTPHONE Q21. WHEN RESEARCHING PRODUCTS OR SERVICES FOR YOUR BUSINESS, WHICH OF THE FOLLOWING ACTIVITIES DO YOU PERFORM USING YOUR SMARTPHONE?

  20. YESTERDAY TODAY TOMORROW EVOLUTION OF HOW WE MAKE IT PURCHASES THEY RESEARCH ON CONNECTED DEVICES & BUY TRADITIONALLY 57% 61% SMARTPHONE RESEARCH & RETAILER PURCHASE TABLET RESEARCH & RETAILER PURCHASE 80% 76% SMARTPHONE RESEARCH & PURCHASE ONLAPTOP/DESKTOP TABLET RESEARCH & PURCHASE ONLAPTOP/DESKTOP Q23.HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE AND THEN PURCHASED FROM A RETAIL OUTLET? Q24. HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE AND THEN PURCHASED VIA THE INTERNET USING A LAPTOP OR DESKTOP COMPUTER? Q45. HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE AND THEN PURCHASED FROM A RETAIL OUTLET? Q46. HAVE YOU EVER RESEARCHED PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE AND THEN PURCHASED VIA THE INTERNET USING A LAPTOP OR DESKTOP COMPUTER?

  21. YESTERDAY TODAY TOMORROW EVOLUTION OF HOW WE MAKE IT PURCHASES 33% B2B PURCHASE IT PRODUCTS ON SMARTPHONE OR TABLET 44% C-LEVEL EXECUTIVE SUITE Q25. DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR SMARTPHONE? Q27. HOW MUCH WAS THE LARGEST BUSINESS PURCHASE MADE USING YOUR SMARTPHONE WITHIN THE LAST 6 MONTHS? Q47. DO YOU PURCHASE IT (INFORMATION TECHNOLOGY) PRODUCTS OR SERVICES FOR YOUR BUSINESS USING YOUR TABLET DEVICE? Q49. HOW MUCH WAS THE LARGEST BUSINESS PURCHASE MADE USING YOUR TABLET DEVICE WITHIN THE LAST 6 MONTHS?

  22. EVOLUTION OF BRAND MARKETING BRAND IMAGE PROTECTION IN THE NEW WORLD A BAD MOBILE EXPERIENCE… 55% 50% 41% MAKES THEM LESS LIKELY TO BUY FROM A BRAND MAKES THEM LESS LIKELY TO ENGAGE WITH THE BRAND HAS A NEGATIVE IMPACT ON THE COMPANY’S BRAND IMAGE Q17. DOES A POOR MOBILE EXPERIENCE E.G. SITE DIFFICULT TO NAVIGATE:

  23. TODAY OMNICHANNEL OMNICHANNELRESPONSIVE DESIGN DISRUPTIONCHANGE OF MINDSET ALWAYS ON ALWAYS ONDATA TARGETING VIDEO VIDEOHIGH QUALITY CONTENT DISRUPTION

  24. THANK YOU CHRISTINA CARSTENSEN GROUP CLIENT BUSINESS DIRECTOR T| +44 1784 210 341 M | +44 7990 516 014 E   | CHRISTINA_CARSTENSEN@IDG.COM

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