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The Intangible Economy has new rules that require new tools needed to create more value. These rules are fundamental principles that are hardwired into the intangible economy, and that apply to all businesses and industries, not just high-tech ones . Think of these principles as new economic rules of thumb

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10 Rules For The Intangible Economy


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    10 rules for the intangible economy

    10 Rules For

    The Intangible Economy

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    10 rules for the intangible economy lays

    10 Rules for the Intangible Economy lays

    out the essential dynamics of the

    emerging financial order.

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    these rules are fundamental principles that

    These rules are fundamental

    principles that are hardwired

    into the intangible economy,

    and that apply to all businesses

    and industries, not just

    high-tech ones

    .

    Think of these principles

    as new economic rules of thumb.

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    rules are mental models regulations governing

    Rules are mental models,

    regulations governing

    conduct, action or

    procedure aimed at

    getting a result.

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    when the rules change you have to change

    When theruleschange you have

    to change“how” you think

    before you canchange

    “what” you do to get the

    results you want.

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    the old rules for economic gains were designed

    The old rules for economic gains

    were designed to produce and

    sell tangible things

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    the new rules for economic gains are to create

    The new rules for

    economic gains are to create

    and distributevalue

    from intangible things

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    the new rules for the intangible economy start

    The new rules for the

    intangible economy

    start by thinking smarter,

    rather than working harder.

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    smarter companies follow the

    Smarter Companies

    Follow The

    Rules Of The

    Intangible Economy

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    these are the 10 rules for the intangible economy

    These Are The 10 Rules

    For The Intangible Economy

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    1 throw out the old rules

    #1 Throw Out The Old Rules

    • The old rules were about centralized control

    • The new rules are about decentralized control

    • The old rules were about managing people

    • The new rules are about enabling people

    • The old rules were about counting things

    • The new rules are about counting value

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    2 create collaborative advantage

    #2 Create Collaborative Advantage

    • It used to be about competitive advantage

    • Now it is about collaborative advantage

    • We used to compete for the same market.

    • Now we collaborate to expand the market

    • Competition is about beating someone

    • Collaboration is about working with someone

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    3 feed the minds

    #3 Feed The Minds

    • Productivity is no longer measured in time

    • Productivity is now a measure of smarter

    thinking

    • The better we learn to think the more we can do

    • Give people information and they’ll wonder why

    • Give people knowledge and they’ll know how

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    4 increase value

    #4 Increase Value

    • Tangibles represent 20% of the value

    • Intangibles represent 80% of the value

    • More value comes from the 80% than the 20%

    • Minds create more value than machines

    • Human capital rest in people minds

    • Engage the minds and increase your capital

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    5 give value freely

    #5 Give Value Freely

    • Generosity begets wealth. The law of

    reciprocity

    • Sharing ideas generously begets creativity

    • Value creation begins with an idea (Intangible

    Capital)

    • Good ideas are the ones that create new rules

    • If you create the new rules you rule

    • The rule is to give everyone value freely

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    6 maximize network value

    #6Maximize Network Value

    • Shift from maximizing the firm’s value to

    maximizing the network’s value (Strategic

    Capital)

    • Unless the network survives, the firm

    perishes (Relationship Capital)

    • The network is much bigger than the firm

    • The network is were all value is created,

    distributed and consumed (Structural Capital)

    • To feed the minds feed the network.

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    7 accelerate innovation

    #7 Accelerate Innovation

    • What was is now obsolete

    • Innovation comes from idea factories

    • Idea factories produce value not things

    • The factory isn’t contained in building

    • The factory is within human networks

    • Human networks create intangible capital

    from innovation

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    8 think mind share

    #8 Think Mind Share

    • It used to be about market share

    • Now it is about mind share

    • Mind share is created from interaction

    • Interactions create relationship capital

    • Relationship capital creates interest

    • Interest is the dividend of the intangible

    economy

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    9 improve intangible capital

    #9 Improve Intangible Capital

    • Define what value means to people

    • Quantify the meaning to points of value

    created

    • Measure perceptions of value by stakeholders

    • Improve value creation through engagement

    • Correlate improvements to results

    • Start over again and never stop improving

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    10 the soft trumps the hard

    #10 The Soft Trumps The Hard

    • Tangible things are easy to manage and see

    • Intangible things are difficult to manage and

    see

    • The most precious and valued assets are

    invisible and intangible

    • Social technology has made the intangibles

    visible

    • Identifying, measuring and enabling intangible

    capital is how more value will be created

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    the intangible economy isn t in the future

    The Intangible Economy

    Isn’t In The Future….

    It Is Here Now

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    so now is the time

    So Now Is The Time….

    To learn how to create more value from

    the Intangible Economy by collaborating

    with Smarter Companies who know

    how.

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