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2012 Jiveworld: Building Successful Apps and Platforms - PowerPoint PPT Presentation


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October 10th, 2012 presentation at JiveWorld (Las Vegas, NV) on building successful applications and platforms.

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2012 Jiveworld: Building Successful Apps and Platforms


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    Presentation Transcript
    building successful apps platforms

    Building Successful Apps & Platforms

    The OpenSocial Lessons

    Jonathan LeBlanc

    Developer Evangelist (PayPal)

    jleblanc@paypal.com

    Twitter: @jcleblanc

    Github: github.com/jcleblanc

    embedded experiences are the new apps

    Embedded Experiences are the New Apps

    User Feed

    Contextual Events

    Other Services

    my social background

    My Social Background

    Author of Programming

    Social Applications

    Emmy award winner for

    Outstanding Achievement in

    Advanced Media

    Technology

    Helped build Yahoo’s social

    platform

    the lineup

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    the lineup 1

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    the current state

    The Current State

    A Renewed Focus on Businesses

    and the Enterprise

    - OpenSocial State of the Union 2012 (Portland, OR)

    why opensocial

    Why OpenSocial?

    Open source initiatives

    provide an excellent “get

    started quickly”

    technology base.

    Multiple company base

    and security hardened

    over years of

    development

    the lineup 2

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    how things currently work

    How Things Currently Work

    Enterprise Security Model

    Iframe + API / SDK

    Embedded Experiences

    the lineup 3

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    relationships gamification lessons

    Relationships / Gamification Lessons

    Not all outreach channels can be treated

    the same way

    Understanding your users and their

    behaviors is a key to success

    the lineup 4

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    user authentication authorization

    User Authentication / Authorization

    OAuth 2

    OpenID and

    OpenID Connect

    Persona

    abstraction lessons

    Abstraction Lessons

    Abstract out difficult to implement

    technologies with SDKs / APIs

    Focus on several core features of your

    technology offerings, not the entire stack

    the lineup 5

    The Lineup

    The Sordid History of OpenSocial

    Security Versus Usability

    Relationships and Gamification

    Abstracting out the Icky Bits

    Why Applications Fail & Prevention

    re inventing the wheel

    Re-inventing the Wheel

    “I have a great idea! Let’s just build

    our own application platform!”

    - That guy (you know who I’m talking about!)

    ignoring existing users

    Ignoring Existing Users

    “If you build it, they will come”

    - The Management Team

    ignoring usability

    Ignoring Usability

    “We have the most secure

    platform out there”

    - The architect who has never built an application

    ignoring your community

    Ignoring Your Community

    “We don’t need to spend

    resources supporting

    forums, our developers will

    help each other out”

    - The misguided development team

    it all comes together

    It All Comes Together

    Build your platform / application to scale

    and change easily

    Understand your users and their habits

    Pay attention to outreach!

    thank you any questions

    Thank You! Any Questions?

    http://www.slideshare.net/jcleblanc

    Jonathan LeBlanc

    Developer Evangelist (PayPal)

    jleblanc@paypal.com

    Twitter: @jcleblanc

    Github: github.com/jcleblanc