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Mastering National Pitching: Strategies for Successful Media Coverage

Learn how to succeed in pitching to national media outlets with expert advice on relationship building, crafting stories, and contacting key networks. Discover tips on packaging your idea effectively and skipping the middleman for direct access. Enhance your pitching skills today!

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Mastering National Pitching: Strategies for Successful Media Coverage

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  1. The Art of Successful Pitching A National Perspective Hardy Spire, Executive Director, GOLIN

  2. Lay the groundwork when you don’t have a story to pitch • Provide resources: data, contact information, storyline ideas • Treat reporters like partners, not customers • A little (more) conversation leads to coverage: talk it through Relationship Building

  3. Personal stories work at the local and national level • Look at your story objectively. If I lived in another state would I care? Do a gut check. Phone a friend. • Power in numbers: combine your story with similar ones from other markets • Use APTA as a resource for story crafting and connecting (Meet Virginia Miller, director of media relations!) How to Get National Coverage

  4. Put key details and visual elements in your email – you may get just one shot – but don’t overdo it • Pull together local coverage to share with a national reporter or producer • Produce your own story for social media to show a reporter what it can look like Package Your Idea

  5. CBS Newspath: will take pitches directly newspathdesk@cbs.com • NBC News Channel: will take direct pitches for medical or consumer news but prefer to rely on affiliates. 704-733-6262 & ask for the news desk • ABC NewsOne: will take pitches directly regionaldesk@abc.com • CNN Newsource: will take news tips 404-827-1500 • Fox NewsEdge: prefer to rely on affiliates, but specific stories can be directed to specific producers (business, health) 212-301-3444 Skip the Middleman: Network News Feeds

  6. Questions? Email me hspire@golin.com Thank You!

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