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EPL Business Plan

EPL Business Plan. How Libraries Can Become Social Media Gurus to Delight Their Customers We Share. We’re Social. May 2014 Jessica McPhee EPL Marketing Communications Manager. Social Media Revolution. EPL is…. #1 Be your brand!. Social media is an extension of your brand!

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EPL Business Plan

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  1. EPL Business Plan How Libraries Can Become Social Media Gurus to Delight Their Customers We Share. We’re Social. May 2014 Jessica McPhee EPL Marketing Communications Manager

  2. Social Media Revolution

  3. EPLis…

  4. #1 Be your brand! • Social media is an extension of your brand! • Create a social media style guide • Train the team

  5. #2 Social doesn’t rest on weekends is

  6. #3 What catches the eye

  7. #4 Weekly Features

  8. #5 The Wonderful World of Analytics • Analytics are your compass. • Thousands of stats are available to you – many of which are free or low cost. • Without analytics, you don’t have concrete evidence of what’s working.

  9. Analytics: What really matters? • Earned Media • Shares • Retweets • Comments on posts

  10. #6 Group Social Coverage

  11. #7 Start the Conversation • If you don’t ask, you’ll never know!

  12. #8 Track the Trends • Track monthly • Incorporate your findings into your strategy. • Don’t try to be everything to everyone.

  13. #9 Social Advertising • Good for occasional use • Provide as much variety in your ads as possible • Can be used as a tool to gain fans on Facebook.

  14. #10 Social Media Policy Social Media = Traditional Media • New social media policy was developed and introduced to staff at EPL. • General rule of thumb: if you wouldn’t want your comment to be printed on the front page of the Edmonton Journal, don’t post it on social media.

  15. Questions?

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