TELE 3110 Monday September 17 10:10am – 11:00am. TELE 3110 Writing for the Digital Media Today’s Topic: PSA’s Today’s In-Class Objectives: Answer question “what is a PSA?” Learn one strategy to create a PSA concept Create your own. .
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TELE 3110Monday September 17 10:10am – 11:00am • TELE 3110 Writing for the Digital Media • Today’s Topic: PSA’s • Today’s In-Class Objectives: • Answer question “what is a PSA?” • Learn one strategy to create a PSA concept • Create your own. Guest Lecture: Evan KroppPhD Student & Graduate InstructorGrady College
What is a PSA? What is a PSA?
What is a PSA? Public Service Announcement or Ad PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue.
History • History of PSA’s shaped by history of wars • Civil War (1861-1865), WWI, WWII
Post-WWII • Wildfire Prevention • Polio Vaccinations • Pollution • Join the Peace Corps • United Negro College Fund • Drunk Driving • Seat Belt Education • AIDS Prevention • Domestic Violence “Take a Bite out of Crime”
Today • Children’s Oral Health • Adoption from Foster Care • Texting and Driving • Reading • GED Achievement • Fire Preparedness • Internet Security
An Example This Is Your Brain on Drugs
7 Step Creative Concept Need to plan and build a structure for the script before writing.
7 Step Creative Concept Friedmann, Anthony (2010). Writing for Visual Media (3rd ed.), Burlington, MA: Focal Press
7 Step Creative Concept • 7 Steps: • 1. Define the communications problem (what need?) • 2. Define the target audience (who?) • 3. Define the objective (what call to action?) • 4. Define the strategy (appeal to emotion? Humor?) • 5. Define the content (what will be seen/heard?) • 6. Define the medium (which medium?) • 7. Bring it all together into your creative concept
PSA/Creative Assignment • Pick an organization/issue • Follow the 7 step creative process to create a PSA • Write a commercial concept. What will be seen/heard? What is the message? • Refer to your assignment sheet for details Tip! See page 37 in your book for a useful questionnaire/guide you can follow when preparing your PSA project
Questions? ANY QUESTIONS?