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Opportunities in Military Foodservice

Opportunities in Military Foodservice. Art Myers. A Billion Dollar Marketplace. 5.5$ Billion in Military Food Service US Army Air Force Navy Marine Corps Coast Guard. Demographics: The Military Consumer.

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Opportunities in Military Foodservice

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  1. Opportunities in Military Foodservice Art Myers

  2. A Billion Dollar Marketplace 5.5$ Billion in Military Food Service US Army Air Force Navy Marine Corps Coast Guard

  3. Demographics: The Military Consumer

  4. Market At A Glance Military Members 1,456,682 Family Members 1,983,236 Military Retirees 1,917,242(Not including family members) Total 5,357,160 All have access to most military food facilities

  5. Market At A Glance Military Dining Facilities Outlets Dollar Volume (in Millions) Army 300 4,000.0 Air Force 277 240.0 Navy 301 331.5 Marine Corps 64 263.0 Coast Guard 370 37.3 All Services 1312 $4871.8 MWR Outlets Dollar Volume (in Millions) (Clubs, F&B, Bowling/Golf Snack Bars, etc.) Army 126 142.2 Air Force 99 85.0 Navy 118 134.0 Marine Corps (MCCS) 160 145.7 Coast Guard 26 5.5 All Services 529 $512.1

  6. What is Appropriate for the Military • Long shelf life items • Novel items • Popular items • Nutritional items • Adaptable items • Food, equipment, sanitation, labor saving, etc.

  7. How Do They Buy • Majority of catering food purchases for all branches of the service are done through a Prime Vendor • Installations have full access to the Prime Vendor inventories; purchases completed at the installation level • Supplies/equipment purchased through the Air Force Nonappropriated Fund Purchasing Office (AFNAFPO) • Installations also purchase directly from vendors • Since purchases are primarily at installation level, suppliers must accept credit cards (V, MC)

  8. Prime Vendor • There has to be a need, meet nutritional requirements, meet fair and reasonable pricing, and enough demand from customers to meet minimum requirements for the Prime Vendor • All suppliers should first contact the Service HQ for APF and Installation activities for NAF to market their products • Be aware that having an approved product does not guarantee sales – Installation activities have choices (no sole source) • Overseas product will require a Manufacturer Purchasing Agreement (MPA) to be in place

  9. Prime Vendor Points of Contact • Air Force - Nonappropriated • Mr. Bill Spencer 210-395-7788 • Lackland AFB, San Antonio TX • Army, Navy, and Marines - Nonappropriated • Mr. Clem Berrios 210-466-1301 • Fort Sam Houston, San Antonio TX • DoD Appropriated – Defense Logistics Agency Troop Support • Mr. John Steenberge 215-737-7445 • National Allowance Price Agreements (NAPA)

  10. Air Force Nonappropriated Fund Purchasing Office (AFNAFPO) • Provides contracting services to all military departments • Vendors evaluated on • Customer need • Ability to ship both domestically and abroad • Reporting capabilities • Pricing • Service after sale Lillian McBride 210-395-7865 Lackland AFB San Antonio TX www.afnafpo.com

  11. IMCEA International Military Community Executives’ Association

  12. IMCEA (The Missing Piece) • The Doorway to the Military MWR Marketplace • Associate Membership • On-Line Resource Guide • Access to Decision-Makers • Training & Special Events • Sponsorship Opportunities • Military Club & Hospitality (EBM Publications)

  13. EBM Publications

  14. IMCEA Fiesta of Flavors • Tradeshow in San Antonio, TX on July 20th • In conjunction with the "2012 Armed Forces Training and Certification Workshop." • More than 300 Military buyers from all over the world representing the Air Force, Army, Navy, Marines and Coast Guard. • IMCEA celebration of 40th Anniversary!

  15. National Restaurant Association Show, 4-8 May • What: Opportunities in Military Foodservice • When: Sunday, May 6, 8:00-9:00 a.m. • Includes traditional military foodservice plus Commissaries, Exchanges, Veterans Canteens, etc. • What: Veterans in Franchising - Opportunities for Both Franchisors and Franchisees • When: Sunday, May 6, 2:00-3:30 pm • Panel Members • Mary Kennedy-Thompson, President, Mr. Rooter • Jim Amos, Chairman & CEO, Tasti D-Lite • Bill Spae, Chief Development Officer, CiCi Enterprises • Art Myers, Executive Director, IMCEA Hope to See You There!

  16. NRA Military Hospitality Subcommittee • Created to oversee all military-related activities • Food Service awards programs • Develop programs to enhance NRAs relationship with the military and create job opportunities for those leaving service • Assist military members in pursuing careers in the hospitality industry • Help improve military hospitality operations by providing education, skills development, insights and best practices from the private-sector industry and its suppliers

  17. Contact Information Arthur J. Myers, Executive Director (571) 296-9505 art@imcea.org Jara N. Allen, Deputy Executive Director (571) 207-8893 jara@imcea.org Visit us on the web at www.imcea.org

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