The influence of fashion media to E ating Disorders. Heiley Chiu – Arts Award 2012. Notes before we Start. Eating Disorders are not just about being very thin and it isn’t a decision. It’s an mental Illness.
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Heiley Chiu – Arts Award 2012
Everyday we watch Advertisements, whether it’s on the streets, on the bus, on the television or online. The image of “Perfect body” is embedded in our minds.
We have no idea if the woman presented in the clip is an actual professional model or not. However, if she is not, Dove is playing at the situation that no matter what you look like, you can be a model with the help of makeup to hide spots and pimples, some/major computer editing and airbrushing, thus bringing a whole new ideal into the argument.
But is what Dove shows us is true?
“I think the images put too much pressure on women and make them feel inadequate. Always seeing airbrushed and skinny celebrities creates an even more us and them culture where we are second best.
They portray an unrealistic and unachievable image and add to the already dangerously low self esteem of women.”
- Hannah B, 17, Welwyn, Herts
Fashion Magazine presents over airbrushed photo-shoot spreads like these are almost taunting to young people and to people with low self esteem about their own bodies. But it’s ridiculous.
But let’s look at a personal case.
WARNING: The next slide may contain slight disturbing images.
Rachael Johnston was given just 48 hours to live after a four-year battle with anorexia left her weighing a mere 4½ stone.
Her shocking decline was fuelled by an obsession with photo- graphs of super-slim celebrities in glossy magazines.
Miss Johnston’s descent into anorexia began when, at 13, she started to idolisecelebrities and obsess over their figures.
- Daily Mail Online
What’s life behind the magazine.
A professional retoucher has revealed what really happens to those beauty and fashion campaigns from the first shoot to its final send off.
She reveals: 'They wear false eyelashes, of course, in the photo shoot, and we completely draw the lashes in one by one so it's just like a forest of eyelashes. That's like the biggest lie of all - you can't achieve that.’
she reveals that many magazine covers are heavily distorted, with retouchers often cutting out a head from one photo and putting it on the body from another frame.
She says: I do that kind of stuff all the time. Let's say they do a photo shoot with a model and the body comes out well, but she's got a wonky look on her face. They might want to put this head on that body. Or they want to put an arm from one photo on the body of another - that's common.’
- Daily Mail
(On right – Julia Robert’s ad for Lancôme was banned by the UK Advertising Industry)
Airbrushed photos and the Fashion Industry prove only to be the catalyst of the problem. What the real problem is the “ideal of society”
Point one: Everyday, we are seeing at least a few dozen fashion advertising pushing the image of “perfection” into our heads.
Point two: That image of “perfection” is creating the society that we are all part of – eventually recreating the Fashion Industry as well using those ideals that are implanted into our heads.
Point three: We then recreate these ideals out as the new generation of the fashion industryleaking it into magazines and TV ads, etc.
Mislead/ Low self esteem leading into Eating Disorders and Anorexia
Suggesting a “Perfect image” Ideal forming a false society
Fashion Media – Beautiful models/ Makeup/Airbrushed Ads