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Market access requirements EU Engineering products General overview. August 2014. Contents. Overview of Market access requirements Background of EU legislation Drivers for non-legislative requirements How to keep track?. Legislation. Consumer / User Health and Safety. Environment.

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contents
Contents
  • Overview of Market access requirements
  • Background of EU legislation
  • Driversfornon-legislativerequirements
  • How to keep track?
slide3

Legislation

Consumer / User

Health and Safety

Environment

CE Marking/HACCP

E.g. Packaging, WEEE,

RoHS, Cadmium

SA 8000 / OHSAS

Certificate

Codes of

conduct

Social / Fair

Trade labels

ISO 9000 series

Certificate

EN / IS0

norms

ECO Labels

IS0 14001

Certificate

Social accountability

Quality

Environment

Market driven

slide4

Legislation

Consumer / User

Health and Safety

Environment

CE Marking/HACCP

E.g. Packaging, WEEE,

RoHS, Cadmium

SA 8000 / OHSAS

Certificate

Codes of

conduct

Social / Fair

Trade labels

ISO 9000 series

Certificate

EN / IS0

norms

ECO Labels

IS0 14001

Certificate

Social accountability

Quality

Environment

Market driven

legislation
Legislation

EU legislationonly deals with issues that are relevant for the Europeanconsumer and/or the European environment

Focus is on:

Safety to the consumer

Safety to the environment

As a result of:

The product which is marketed in the EU

  • Use
  • Disposal / waste / recycling

The packaging

market access requirements
Market access requirements

(EU) Legislation:

(EU) Buyer Requirements:

Social issues

Consumer Health & Safety

Environmental Issues Product / packaging

Environmental issues Manufacturing

Impact abroad e.g.

exporting country

Direct impact

in the EU

6

legislation1
Legislation

For a manufacturer of parts or components the legislation may not be directly relevant

However, since the buyer will pass down requirements to his suppliers, indirectly this legislation will be (very) relevant

slide8

Producers are part of the supply chain

Requirements are passed down in the supply chain

EU Importers/

buyers

Suppliers of products/

components

Suppliers of materials

Responsible products on the European market

eu legislation
EU Legislation

Most legislation is harmonised on a European level

CE

REACH

RoHS

Etc.

Most…. but not all

Be sure to check specific legislation in your export market!

slide10

Legislation

Consumer / User

Health and Safety

Environment

CE Marking/HACCP

E.g. Packaging, WEEE,

RoHS, Cadmium

SA 8000 / OHSAS

Certificate

Codes of

conduct

Social / Fair

Trade labels

ISO 9000 series

Certificate

EN / IS0

norms

ECO Labels

IS0 14001

Certificate

Social accountability

Quality

Environment

Market driven

market driven requirements
Marketdrivenrequirements

Why do buyers set additional

requirements, going beyond EU legislation?

csr people planet and the profits
CSR: People, Planet and the Profits

Reduced Costs

Ability to perform in a demanding market

Increased market acceptability

Increased Profits

market driven requirements1
Marketdrivenrequirements

Corporate social responsibility is a key driver of buyer requirements

market driven requirements2
Marketdrivenrequirements

But what are the key drivers for Corporate social responsibility (CSR)?

managing consumer health safety risks
Managing consumer health & safety risks

Consumer Health & Safety

Hazardous substances

Unsafe design

Unsafe materials (flammable)

sometimes to the extreme source new scientist
Sometimes to the extreme... source: New Scientist

Consumer Health & Safety

  • Warning:
    • This product moves when in use
  • Remove the child before folding
managing social labour issues

Social

Managing social / labour issues

Right to union membership

Forced labour

Minimum wages

Non discrimination

Equal remuneration

Occupational health and safety

Working hours

Minimum age

slide19

Social

Reputation management

slide20

Environment

Managing environmental issues

Water use

Pollution

Waste

Dangerous substances

Energy use

slide21

But CSR is not just about risk

management or image….

slide22

Economy

Managing (natural) resources & reducing operational costs

Productivity

Agricultural yields

Energy costs

Raw materials

Rare earth metals

slide23

Community

Community development

slide24

Value creation

New markets

slide25

Value creation

Shared value creation

in fact
In fact……
  • Many Market [Access] Requirements originate from CSR policies
  • &
  • Many requirements can be dealt with through a CSR policy
slide28

Legislation

Consumer / User

Health and Safety

Environment

CE Marking/HACCP

E.g. Packaging, WEEE,

RoHS, Cadmium

SA 8000 / OHSAS

Certificate

Codes of

conduct

Social / Fair

Trade labels

ISO 9000 series

Certificate

EN / IS0

norms

ECO Labels

IS0 14001

Certificate

Social accountability

Quality

Environment

Market driven

slide29

Company values

Governments

Legislativecompliance:

- Consumerhealth and safety

- Environment

Black Box

NGOs

Company

policy

Public pressure:

- Replacedangerouschemicals

- Brands: responsibilityfor

supplychain

  • Purchase
  • requirements:
  • Social
  • Product safety
  • Environmental
  • Quality

Clients

- Productsaccording to specs

- High quality assurance

Consumers

Consumer products

  • Expect:
  • Safe products
  • Goodcircumstances
how to keep track
How to keep track?

Check for your products and

potential export countries!

Use the CBI website

assignment
Assignment

Discuss in groups:

Howcanmarketaccessrequirementsinfluenceyour plans to export?

Whatdecisionsmaytheyinfluence?

Where do they fit in your export marketing plan?