Children and Advertising. Do Children Understand the Purpose of Advertising?. Background. Advertisements that target children are on the rise Children are a highly influential market Children as young as 8 make their own purchases. Previous Studies. Ads provide information.
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Do Children Understand the Purpose of Advertising?
Advertisements that target children are on the rise
Children are a highly influential market
Children as young as 8 make their own purchases
Ads provide information
Children over 11 are susceptible to advertisement
Children are superficial until age 8
Recognize ad after a short exposure at ages 6-10
Ads are just to enjoy
Ads tell us about new products
Ads are to try and sell us something
Children's understanding of advertising: an investigation using verbal and pictorially cued methods (p 617-628) Laura Owen, Susan Auty, Charlie Lewis, Damon Berridge Published Online: Oct 16 2007