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This article by Mark Lepko, VP of the Americas at CosmoCom, discusses the requirements and benefits of implementing internet telephony/VOIP in developing countries. It covers equipment requirements, bandwidth constraints, quality of service, and cultural considerations. The article also highlights the platform requirements for establishing a virtual contact center, including its scalability, reliability, and multitendency features. Lepko emphasizes the cost-effective and efficient nature of virtualization in managing contact centers across multiple locations, both onshore and offshore.
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Establishing Internet Telephony / VOIP to Developing CountriesMay 2005 Mark Lepko, VP the Americas, CosmoCom
Establishing Internet Telephony / VOIP to Developing Countries Mark Lepko VP, the AmericasCosmoCom May 2005
Issues • Equipment – Requirements of a platform for offshoring of contact centers • Bandwidth Constraints – Architectures to maximize bandwidth efficiency and minimize communications cost • Quality of Service • Cultural & Language Considerations
Platform Requirements • Virtual by Design – IP-based • Mature, field-proven, IP design • Unity • Major functions (ACD, IVR, Agent, Recording, PD) • Contact channels (Phone, Internet, Messaging) • Agent locations (including home agents) • Integratability • Superior openness and depth of integrations • Fraction of the cost
Platform Requirements • Scalability • Economically scales down • Robustly scales up to carrier-sized systems • Reliability - Proven carrier-grade • Hostability - Share across multiple customers • Virtual is essential • Multi-tenancy with tenant self-administration • Rapid tenant creation • Integration per tenant
Virtualization:…Everything in its Place • Technology Infrastructure wherever it needs to be • Agents wherever they are • Multiple locations • Onshore & Offshore • Agents at home • Manage all as one virtual center
Not Virtual • Separate Centers/Systems • Inefficient Admin • DNIS Routing • Transfer Limitations • Little or No Screen-Pop • No Visibility into Outsourcers • Complex, Rigid
Virtual • One Virtual Center • Efficient Central Admin • Intelligent Routing • Seamless Transfers • Screen-Pop Everywhere • Full Visibility into Outsourcers • Elegant, Flexible
Offshore Economies • Basic Offshore Connection • IVR • Queue Holding Time • Transfer to Local Agent • Predictive Dial Origination
Offshore Economies:Inefficient Offshore Connection Onshore Offshore $$$ Connection LegacyPlatform
Offshore Economies: Efficient Offshore Connection Onshore Offshore $$$ Connection LegacyPlatform IP CCPlatform $ IP Connection
Offshore Economies:Inefficient IVR & Hold Onshore Offshore $$$ Connection LegacyPlatform
Offshore Economies:Efficient IVR & Hold Onshore Offshore $$$ Connection LegacyPlatform IP CCPlatform
Offshore Economies:Inefficient Transfer Onshore Offshore $$$ Connection LegacyPlatform
Offshore Economies:Efficient Transfer Onshore Offshore $$$ Connection LegacyPlatform IP CCPlatform
Offshore Economies:Inefficient PD Calling Onshore Offshore $$$ Connection No Ans LegacyPlatform Busy OK
Offshore Economies:Efficient PD Calling Onshore Offshore $$$ Connection LegacyPlatform No Ans Busy IP CCPlatform OK $ IP Connection
Thank You Mark Lepko VP, the AmericasCosmoCom Mlepko@cosmocom.com 312-819-2236