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PTC Update and Strategy. Michael M. Campbell SVP Product Management, Desktop Products PTC/USER Benelux Event – April 22, 2009. Agenda. Introduction PTC Numbers Customer Challenges PTC Product Development System How PTC Approaches the Product Development Market PTC Product Strategy Update

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Ptc update and strategy l.jpg

PTC Update and Strategy

Michael M. CampbellSVP Product Management, Desktop Products

PTC/USER Benelux Event – April 22, 2009


Agenda l.jpg
Agenda

  • Introduction

  • PTC Numbers

  • Customer Challenges

  • PTC Product Development System

  • How PTC Approaches the Product Development Market

  • PTC Product Strategy Update

  • Q & A

© 2009 PTC


A leading provider of product development solutions l.jpg

Employees (as of 9/30/08) ~5,000

Customers ~50,000

FY’08 revenue $1,075M

FY’08 non-GAAP operating margin* 22%

Cash and equivalents (as of 9/30/08) $253M

A Leading Provider of Product Development Solutions

*Non-GAAP operating margin excludes certain GAAP expenses, including acquisition-related expenses, stock-based compensation and restructuring charges; EBITDA is earnings (excluding stock-based compensation and restructuring charges) before income taxes, depreciation and amortization

© 2009 PTC


Customers face an increasingly complex challenge l.jpg
Customers Face an Increasingly Complex Challenge

Complex Products … defined by … Complex Information …created across a Global Development Team

Engineering Calculations

Mechanical

Documentation

Electrical

Software

© 2009 PTC


Today s product development environment l.jpg
Today’s product development environment

  • Product development challengesare numerous…

    • Time-to-market

    • Quality improvement

    • Cost reduction

    • System heterogeneity

    • Global design collaboration

    • Downstream data control

    • IP protection

    • Configuration management

    • Regulatory compliance

© 2007 PTC


The ptc product development system pds l.jpg
The PTC Product Development System (PDS)

ManufacturingProcess Mgmnt

BusinessIntelligence

EnterpriseInteroperability

DynamicPublishing

MCAD/CAE/CAM

XML Authoring

EngineeringCalculations

TechnicalIllustrations

ConfigurationManagement

ConfigurableProducts

Digital Mockup

DistributedCollaboration

Visualization& Mockup

Planning

Software DataManagement

RequirementsManagement

Enterprise Content &Process Management

MCAD DataManagement

RegulatoryCompliance

StudyManagement

ECAD DataManagement

Supplier & ComponentManagement

© 2009 PTC


Slide7 l.jpg

Mature Market

Growth Market

Growth Market

Emerging Growth Market

The PLM Market – Segment Opportunities

MCAD

Data Mgmt / Collaboration

Large

Enterprise

Customers

0% + / yr growth opportunity

PTC FY’08 revenue $430 M

15% + / yr growth opportunity

PTC FY’08 revenue $370 M

Small &

Medium Business

(SMB)

Customers

15% + / yr growth opportunity

PTC FY’08 revenue $235 M

40% + / yr growth opportunity

PTC FY’08 Revenue $40 M

© 2006 PTC


Ptc s market segment strategies l.jpg
PTC's Market Segment Strategies

Enterprise

Desktop

Product DevelopmentProcess Optimization

Via

Broad & IntegralProduct Development System

Simple, Powerful, & Connected

Application Suites

Large

Enterprise

Simple, Low TCO Solutions

With Focus on Collaboration & Social Computing

Simple Ease of Use,

Scalable Pricing,

&

No Glass Ceiling

Small &

Medium Business

© 2009 PTC


Mapping of ptc s primary product families l.jpg
Mapping of PTC's Primary Product Families

Enterprise

Desktop

CADDS

Large

Enterprise

Mathcad

ProductView

NEW! InSight

Arbortext

Windchill

Pro/ENGINEER

Small &

Medium Business

(SMB)

CoCreate

NEW!

Windchill

ProductPoint

© 2009 PTC


What s new l.jpg
What’s New???

Enterprise

Desktop

Acquisition of Synapsis

ProductView 9.1 Release

Windchill 9.1 Release

3. Pro/ENGINEER Wildfire 4.0 Update

Large

Enterprise

Start

Pro/ENGINEER Embraces Social Product Development

Dawn of Social Product Development: Windchill ProductPoint 1.0 Launch On SharePoint

Small &

Medium Business

© 2009 PTC


Product development change is brewing l.jpg

Globalization Drives Need to be “ON” 24/7

Product Development: Change is Brewing

  • Aging Workforce Necessitates Knowledge Capture

Incoming workforce is equipped with “new” networking skills

IT Proliferation

© 2008 PTC


The changing web l.jpg
The Changing Web

Web 2.0

Web 1.0

Business

Community

Business

Business

Business

Academic

Academic

Community

TOMORROW

YESTERDAY

TODAY

TODAY

© 2008 PTC


Slide13 l.jpg

The Changing Web

Email

Portals

HTML

Calendaring

Search

Presence detection

Status

Communities

Texting

Forums

Blogs

Wikis

RSS feeds

IM

File/photo sharing

On-line gaming

Geo-tagging

Friending/Association

Video chat

Podcasts

Faceted/predictive search

Polling

Peer-rating

Web 2.0

Web 1.0

© 2008 PTC


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Web 2.0 is Pervasive

75% Of US Online Adults Now Use Social Technologies

Up from 56% in 2007

October 2008 “The Growth Of Social Technology Adoption”


Business adoption of web 2 0 tools is expected to grow strongly l.jpg
Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly

Enterprise 2.0 is Underway

Explosive Growth of Collaboration Technology (e.g. SharePoint)

April 2008 “Global Enterprise Web 2.0 Market Forecast: 2007 To 2013”


Social product development l.jpg
Social product development… Strongly

  • A technology initiative which incorporates industry-ready social computing capabilities…

  • …into a complete technology solution which understandsthe complexities of product data

  • …and which improves the work practices of product development organizations

  • …for increased workforce productivity.

Social product development


Slide17 l.jpg

A new set of capabilities relevant to product d Stronglyevelopment

Email

Portals

HTML

Calendaring

Search

Presence detection

Status

Communities

Texting

Forums

Blogs

Wikis

RSS feeds

IM

File/photo sharing

On-line gaming

Geo-tagging

Friending/Association

Video chat

Podcasts

Faceted/predictive search

Polling

Peer-rating

Web 2.0

Web 1.0

© 2008 PTC


Examples of social product development l.jpg
Examples of social product development… Strongly

  • Program manager creates a blog to document the progress of the program. Program members subscribe to the blog for automatic delivery.

  • Retiring engineers document historical work practices, using a wiki for collaborative online documentation

  • Product marketer uses an online forum to host an ongoing online focus group about a recently released product

  • Engineers & designers join an online community by creating profiles that detail special skills and interests

© 2008 PTC


Windchill productpoint the social product development platform l.jpg

1.) December, 2008 - Windchill StronglyProductPoint Launch

Windchill ProductPoint: The Social Product Development Platform

First PLM software built natively on SharePoint . . .

. . . EnablingSocial Product Development

  • Manages complex structured information prevalent in product development

    • Pro/ENGINEER Wildfire 4.0 M060 and later

    • Mathcad 14 M035 and later

    • 3rd Party Engineering Tools

  • Enables sharing, visualizing, and markup of engineering data

  • Appropriate for organization of all sizes

    • For small workgroups … to vault and share structured information

    • For existing Windchill customers of any size … to expand product information access & reach of SharePoint for social product development

  • © 2009 PTC


    Pro engineer wildfire 5 0 embracing social product development l.jpg

    2.) Summer 2009 – Pro/ENGINEER Wildfire 5.0 Strongly

    Pro/ENGINEER Wildfire 5.0: Embracing Social Product Development

    Pop-up with detailed PDM status

    • More pervasive feedback about Model’s PDM Status

      • In model tree, File Open, Toaster pop-ups

    • Presence Detection Throughout

    • Push-button, Sharepoint-based Design Collaboration Tool

      • Including Wiki’s, Discussion Forums, Chat, etc.

    Presence detection in enhanced PDM status notification

    Productview viewable; Markups

    PDM location/info

    Discussion forum

    Presence detection in toaster pop-up

    © 2009 PTC


    Pro engineer wildfire 4 0 l.jpg

    Recent Pro/ENGINEER Wildfire 4.0 News Strongly

    Additional Manikin and Manikin Analysis modules now available!

    New, free additions to the entry-level Pro/ENGINEER packages include CAM “Lite” , CAE “Lite” and Manikin “Lite”

    Make Pro/ENGINEER a more compelling offering in the SMB space.

    Expose Breadth of Pro/ENGINEER

    3.) January 2008 – Pro/ENGINEER Wildfire 4.0

    Pro/ENGINEER Wildfire 4.0

    • Steady, increasing adoption, by SMB (Jacob’s Vehicle, Santa Cruz) and large customers (CISCO, VW, ABB) alike

    • Functionality-packed, compelling release

      • Large Assembly Performance Improvements

      • Auto RoundTM, 3D PDF, 3D Drawings & Direct Surface Editing

      • Surface Removal & New Imported Data Cleanup

      • Improvements to Rendering, CMM, Simulation, Manufacturing, & more

    • Exciting, broadly applicable new modules

      • ECAD-MCAD Collaboration

      • IP Protection with Rights Management

      • Interface for JT

      • Tolerance Analysis

    • Accommodating “Data Management Compatibility” Roadmaps

    • Highest Quality Release in years!!!

    © 2009 PTC


    Introducing integrated digital human modeling with pro engineer wildfire 4 0 l.jpg

    Longer Term Product plans Strongly

    Integration with ProductView and MPMLink

    Heterogeneous CAD Human Factors analysis

    Factory Floor Simulation

    Human-Centric Interactive Technical Manuals

    Assembly and Maintainability Simulation

    Introducing Integrated Digital Human Modeling with Pro/ENGINEER Wildfire 4.0

    • New Pro/ENGINEER modules

      • Standards-based, anthropometrically-correct Pro/E integrated digital human modeling solution

      • Affordable & Easy to use; Developed specifically for the needs of the Pro/ENGINEER user

    • Capabilities

      • Manikin “Lite” : Single-population representative manikin posturing with every seat of Pro/ENGINEER (save restricted)

      • Manikin : Multi-population-representative manikin posturing and basic analysis (reach & vision)

      • Manikin Analysis : Advanced dynamic analysis, including lifting, pushing, pulling, etc.

      • Additional population profiles and libraries of accessories and postures

    © 2009 PTC


    Slide23 l.jpg

    © 2008 PTC Strongly


    New lite capabilities recently added to the pro engineer foundation xe l.jpg

    New “Lite” capabilities recently added to the Pro/ENGINEER Foundation XE

    • CAE Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009)

      • Guiding interface walks users through analysis setup on simpler models

        • Static Structural Analysis for Parts and Assemblies

        • Apply Loads and Constraints (Displacement, Pin, Ball, Planar)

        • Full results functionality

          • F Probing, Animation, etc…

      • Mechanica Solution Technology

      • Complete upward model compatibility to full Mechanica!

    • CAM Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009)

      • Will provide basic 2 ½-axis milling capability, allowing machining of prismatic parts in 5-axis positioning

      • Easy to use, intuitive UI

      • Limitation is a hardcoded, generic (Fanuc) GPOST, so that the user can see example G-Code output; only CL file output

      • Specific GPOST can be purchased from AustinNC or other vendors.

    • Manikin Lite (as of Pro/ENGINEER Wildfire 4.0 M060 – Dec. 2008)

      • Any Pro/E user may load, place, edit placement and manipulate a manikin in the scene, with the following limitations:

        • Limited tools for manipulation  (2D drag and apply posture only)

        • No ergonomics analysis; no reach envelope; no vision cones and no vision window

        • No ability to Save designs that include a Manikin

    © 2009 PTC


    Synapsis technology inc company overview l.jpg
    Synapsis Technology, Inc. – Company Overview Strongly

    Leading Product Environmental Compliance Solution Vendor

    Headquarters in Spring House, PA

    Founded in 1999

    Customers Include:

    Beckman Coulter

    Cisco

    Delphi

    GE

    IBM

    Intel

    Vertical Mix:

    45% electronics & high tech

    22% automotive

    21% industrial

    12% healthcare

    4.) November, 2008 – Synapsis Technology Acquisition

    Customer testimonials:

    "We selected InSightbecause it provides a comprehensive framework for managing compliance that supports our eco-friendly product design objectives"

    Jeffrey Larason

    Engineering Director at APC.

    • Microsoft

    • Motorola

    • Sony Ericsson

    • Teradyne

    • Visteon

    EMARS is now

    © 2009 PTC



    Insight bom analytics for environmental compliance l.jpg
    InSight BOM Analytics For Environmental Compliance Strongly

    Compliance Standard

    • Substances

    • Thresholds

    • Exemptions

    • Substances

    • Masses

    Supplier Part

    Supplier Part

    • Substances

    • Masses

    Company Part

    Supplier Part

    • Substances

    • Masses

    A single product may need to comply with multiple environmental standards.

    Company Part

    Supplier Part

    • Substances

    • Masses

    • Substances

    • Masses

    Supplier Part

    Company Part

    • Substances

    • Masses

    Supplier Part

    A product consists of multiple company parts (3 shown) each sourced from one or more suppliers.

    Supplier Part

    • Substances

    • Masses

    Each supplier part may have a different chemical makeup, which will impact compliance

    © 2009 PTC


    Insight standalone solution or backend compliance engine l.jpg
    InSight – Standalone Solution Or Backend “Compliance Engine”

    Suppliers

    InSight

    • Environmental Data

    • Compliance Standards*

    • Exemptions

    Supplier communication

    Analysis and reports

    Program analysis / Supplier tracking

    Supplier 1

    Supplier 2

    Buy

    Product analysis / Risk assessment

    Supplier n

    • IPC-1752

    • IMDS

    • Other stds.

    Item 1

    Product Info

    (BOMs)

    Part Info/AVL

    (Item Master)

    Product Info

    (BOMs)

    Product Info

    (BOMs)

    Item 2

    Material Content Declaration of final product

    Make

    Item m

    *Supported compliance standards include EU RoHS, China RoHS, WEEE, ELV, REACH and more

    © 2009 PTC


    Productview 9 1 key features l.jpg

    Smart search Engine”

    ProSTEP .idx standard

    World’s highest performance architecture

    64-bit option

    New user experience

    Hierarchicalvisual navigation

    Smart exploded views

    3D Drawings

    5.) September, 2008 – ProductView 9.1 Release

    ProductView 9.1 Key Features

    © 2009 PTC


    Windchill 9 1 l.jpg
    Windchill 9.1 Engine”

    6.) November, 2008 - Windchill 9.1 Release

    • Continued Focus on Process Improvements

      • Detailed Design

        • Improvements in Pro/ENGINEER CAD data management

        • New integrations: Mathcad, CoCreate, CADDS 5i, IDEAS

      • Design Outsourcing

        • Added support for packages

      • Manufacturing Process Management

        • Improved integration with ERP

        • BOM reconciliation reports

        • Gantt view of process plan

      • Technical Publications

        • Integration with Arbortext IsoDraw

      • Variant Design and Generation

        • ATO option support with improved tools to create, display, filter, and manage Product Structure

    • Usability

      • Table improvements

        • Multi-column sort

        • Column width and freeze controls

        • Export from table

      • Visualization improvements

        • Visual navigation with mini-thumbnails

        • Interact with thumbnail viewables

      • Expanded usability testing

        • 4,300+ hours with 200+ customers

    © 2009 PTC


    Mathcad overhaul l.jpg

    End of this year – Mathcad Project “Spirit” Engine”

    Mathcad Overhaul

    • Task-based, document-centric UI

      • Commonly used tasks logically grouped into tabs

      • Direct manipulation of worksheet objects

      • Improved documentation focus increases efficiency

    • Revised and Enhanced Equation Editor

      • Improved scoping, including operator indicator (in blue), and operand indicator (in gray)

      • Flexible scoping via keyboard, mouse, or ribbon

    • More Intuitive Matrix Operations and Navigation

      • Including new row operator & direct matrix alteration

    • Support for Design of Experiments (DoE)

      • Enhanced statistical analyses to better predict interaction effects

      • New plot types to support graphical viewing of results

    © 2009 PTC


    Cocreate 16 50 l.jpg

    September 2009 Engine”

    CoCreate 16.50

    • Functionality Highlights

      • CoCreate Drafting WGM Phase 1 (with Windchill 9.1 M030)

        • Addresses some usage scenarios (FESTO) and may help with FAP + 2D Bundle

      • CoCreate Modeling Interoperability with Desktop Applications

        • Pro/ENGINEER

          • Export of Granite .g

          • Export of Granite .neu from CoCreate Modeling (special for ATB)

        • ProductView

          • Direct Export of .pvz from CoCreate Modeling (which also can be used in IsoDraw)

        • Mechanica

          • Direct “push” from with CoCreate Modeling (including associativity); Perform Analysis and Update to changes

        • Pro/TOOLMAKER

          • push via *.g; Create MFG Deliverables and Update to changes

    © 2009 PTC


    Cocreate 17 0 l.jpg

    April 2010 Engine”

    CoCreate 17.0

    • Functionality Highlights

      • CoCreate Drafting WGM Phase 2 (possibly with Windchill 9.1 M050; date TBC)

      • CoCreate Model Manager

        • One of two Stock-Finish Part Scenarios

      • CoCreate Modeling Interoperability with Desktop Applications

        • Pro/ENGINEER

          • Import of Pro/E files into CoCreate Modeling directly via Granite .g

          • Considering Import of CoCreate files into Pro/E directly via Granite .neu (with ATB)

      • CoCreate Modeling Improvements to Explicit Modeling

        • Improved Realism, Improved Selection, Slightly expanded parametric modifications

        • Improved Geometry (Blending, Intersection, Topology Changes)

      • CoCreate Modeling Application Improvements

        • Bug Fixes in Annotation /Drafting & Part Library; Some Usability improvements in Sheetmetal and Annotation; Minor enhancement to allow cable update following moved connector in Cabling

    © 2009 PTC


    Summary ptc s product outlook is stronger than ever l.jpg
    Summary: PTC’s Product Outlook Is Stronger Than Ever! Engine”

    Enterprise

    Desktop

    Acquisition of Synapsis

    ProductView 9.1 Release

    Windchill 9.1 Release

    Pro/ENGINEER Wildfire 4.0 Update

    Large

    Enterprise

    Start

    Pro/ENGINEER Embraces Social Product Development

    Dawn of Social Product Development: Windchill ProductPoint 1.0 Launch On SharePoint

    Small &

    Medium Business

    © 2009 PTC


    Questions l.jpg
    Questions? Engine”

    Michael M. [email protected]

    Sr. Vice PresidentProduct Management, Desktop Products

    © 2009 PTC


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