Health Education/Health Promotion • Click on the video to watch ‘Texting While Driving’ • What message is being put across? • Where have you seen it before today? • Who is it aimed at? • Do you think it will change peoples’ behaviour? Why?/Why not?
Getting Your Message Across • Click on the video to watch a girl who texts while driving • What message is Dr Phil putting across? • Do you think it will change the behaviour of the teenager? • How else could you put the message across to her?
Getting Your Message Across What Freudian ego-defence mechanisms is she using?How do you know she’s in ‘Cognitive Dissonance’? Does knowledge of these psychological conditions change the way you would try and change this person’s behaviour?
What is Health Education? • Educating people to have healthier lifestyles so they can AVOID disease • Health Education aims to: - inform people through knowledge- change unhealthy attitudes- change unhealthy behaviours • Its REALLY difficult to get people to change their attitudes and behaviour!
Historical Development • When did health education become a concern? • Research:- WHO’s Health for All By the Year 2000- Alma-Ata Declaration 1978- Ottawa Charter for Health Promotion 1986- The Black Report 1980- Inequalities in Health: The Black Report & the Health Divide (1987)
Health Education • Find health education (health promotion) campaigns at college. • For each one: - What format does it come in?- Who is it aimed at?- How many people do you think will see it?- Is it trying to change knowledge, atttitudes or behaviour?- What do you think of it?- Did it have an impact on you?
Bottletop Website • Evaluate the bottletop website. • What messages is it trying to put across • Has it made you think about alcohol differently? • How would you make it better?