Community Kick-Off Meeting

1. Community Kick-Off Meeting March 21, 2013

2. What to Expect Tonight • Information Presented • Open Discussion • Feedback Opportunity

3. Presentation Overview • Project Team • Project History and Structure • Project Purpose and draft goals • Proposed Planning Process • Next Steps

4. Project Team • City Staff Dan Lindstrom, Planning Jami Harrington, Eco. Dev. Neil White, Eco. Dev. Bill Lockery, Planning Nic Sparacio, Planning • 20 Members Citizen Steering Committee comprised of - Nonprofit organizations - Business owners/professionals - Neighborhood Groups - Appointed officials

5. Project Structure • Why do a redevelopment plan? • Effective ways to breathe new life into a aging corridor that is hindered by physical, environmental or economic conditions which act as a barrier to new public and private investment

6. Project Structure • What is a redevelopment plan? • Broad document which guides the redevelopment activities in a project area • What does it do? • Establishes a process and framework for implementation of a redevelopment program Source: EPA

7. Project Structure • A redevelopment plan does NOTestablish absolute requirements for the rehabilitation and revitalization of properties within the subject area. • A redevelopment plan is NOT a street reconstruction project.

8. Area History • Summer 2009 • The City submitted several sites to the Veterans Administration for possible selection of a new outpatient clinic • Spring 2010 • University Avenue location selected • 2010-2011 • Agreements and plan approval • 2011-2013 • Construction • Initial stages of the University Avenue Plan • Summer 2013 • Opening

9. Project History and Structure • Project Structure

10. Project History and Structure • University Avenue Stakeholders • Businesses • Local-serving retail and services • Regional destination retail and services • Light industry, large employers • Independent retailers • Residents • Neighborhood Associations • Area residents at large • Lenders

11. Project History and Structure • University Avenue Stakeholders, continued… • Real estate professionals and developers • Institutions • Medical care providers • Community non-profit organizations • Property owners • Larger and smaller tracts • Any size with infill or redevelopment potential • Lessees and renters • Elected and appointed officials • City Council • Plan Commission

12. Project Purpose or Problem Definition • Create a community-driven, shared vision • Improve climate for existing businesses while attracting new businesses to vacant and underutilized sites • Leverage the existing private and public investment to stimulate future improvements • Strengthen interaction between the business corridor, adjacent residential, and UWGB • Create an environment that is going to be a profitable, positive, and a community asset for the long term

13. Project Goals • Create a community-supported redevelopment vision • Create a plan that is economically sustainable for the long term • Create a vision that emphasizes compatible and complementary land uses • Create a vision for a gateway corridor to Downtown and the University • Capitalize on all the modes of transportation • Include a strong implementation component

14. Proposed Planning Process

15. Proposed Planning Process • “Down to the Data” - Four Questions • Primary Components and Flow • Project Timeline • Community Participation • Expected Deliverables • Process Commitments

16. Proposed Planning Process • Four Questions • Where are we now? • How did we get here? • Where do we want to go? • How do we get there? B A

17. Proposed Planning Process • Primary Components and Flow • Key Planning Tools • Data Gathering • Analysis of physical context • Analysis of economic context • Visioning • Visualization tools • Hands-on input opportunities • Draft Plans • Alternative corridor revitalization scenarios

18. Proposed Planning Process • Primary Components and Flow • Data Gathering • Plan Making Corridor Revitalization Strategies Vision Statement Goals and Objectives Draft Reports Implementation Plan General Specific • Plan Adoption • Public participation throughout the process

19. Proposed Planning Process • Project Timeline • 12 months (Feb. 2013 – Feb. 2014) • 12 Steering Committee meetings • 5 Public Workshop meetings • Length of project and work program driven by community participation

20. Proposed Planning Process

21. Proposed Planning Process • Community Participation • Awareness and Education • Website • Mailings/Emails and Posters/Flyers • Informational components of 5 Public Workshops • Periodic PC and City Council updates • Input • Business survey • Stakeholder interviews • Focus groups • Hands-on components of 5 Public Workshops • Decision-Making • Citizen Steering Committee • Elected Officials adopting final plan

22. Proposed Planning Process • Expected Deliverables • Draft and Final Existing Conditions Analysis • Draft and Final Corridor Redevelopment Plan • Draft and Final Implementation Plan

23. Proposed Planning Process • Planning Process Commitments • This will be a community-driven planning process • There are no pre-determined outcomes • City/Consultant staff are not in the “driver’s seat” • Listening and two-way dialogue are essential • All stakeholder viewpoints are important to the discussion • Consensus is the goal, but it may not be achieved in all cases • Market data will be used to test ideas but will not be the only factor in making the plan • Whatever the final plan says, it will include steps for realistic implementation

24. Next Steps • Continue Steering Committee Work • Background Data Gathering • Business Survey • Stakeholder Interviews • _______ Public Workshop • Share background data • Gather input on opportunities and vision • Hands-on

25. Open Discussion Your Questions, Comments, and Concerns

26. Other Housekeeping… • Would you like to be on the email list for updates? • Please provide your address on the sign-in sheet • Do you have ideas for other large meeting locations within the local area? • Please let staff know • Please respond promptly if you are invited to participate in other input opportunities • Business Survey • Stakeholder Interviews • Focus Groups

27. Planning Process CommitmentsPurpose/Problem Definition Your Feedback Opportunities

28. Thank You! Look for this logo for updates on the process and upcoming events! • Project Website • www.green-bay.org • Public Workshop Schedule • May 29, 2013 • Citizen Steering Committee Schedule • Every 3rd Wednesday • 6-8 p.m.