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It’s that social media stuff again. I don’t know much about computers but I do like talking to people. Tristram Hooley. The role of social media as a researcher, learner and teacher. Tristram Hooley. What kind of academic do you want to be?. Tristram Hooley. In these talks I balance.

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in these talks i balance
In these talks I balance

Social media can transform the world

Social media can give you competitive advantage over other academics

what would antonio gramsci say
What would Antonio Gramsci say?

Each man, finally, outside his professional activity, carries on some form of intellectual activity, that is, he is a "philosopher", an artist, a man of taste, he participates in a particular conception of the world, has a conscious line of moral conduct, and therefore contributes to sustain a conception of the world or to modify it, that is, to bring into being new modes of thought.

All men are intellectuals, but not all men have in society the function of intellectuals.

One must speak for a struggle for a new culture, that is, for a new moral life that cannot but be intimately connected to a new intuition of life, until it becomes a new way of feeling and seeing reality.

so can social media
So can social media…
  • help you to become a better academic?
  • help you to win the academic rat race?
  • help you to become more the sort of academic that you want to be?
  • help you to become a different sort of academic?
  • help you to change the world?
who the hell am i
Who the hell am I?
  • Staff page
  • Blog
  • Twitter
  • CiteULike

You’ll also find the social me on Facebook and bits of me on YouTube, LinkedIn and a range of other social media sites (often dead profiles).

what is social media
What is social media?

Internet services where the online content is generated by the users of the service.

Why should academics be interested in it?

transforming professional as well as social practice
Transforming professional as well as social practice
  • Thompson et al. (2008). The intersection of online social networking with medical professionalism.
  • Reisman (2009). Will pharma twitter?
  • Dupuis (2009). Librarians and social media engagement. Bristol (2010). Twitter: Consider the possibilities for continuing nursing education.
  • Li (2010). Open Leadership: How Social Technology Can Transform the Way You Lead.
  • Hooley et al. (2010). Careering through the web.
  • Hew (2011). Students' and teachers' use of facebook.
but social media is challenging tv
But social media is challenging TV

People are using their leisure time to create, share and socialise.

Jay Rosen calls us “the people known formerly as the audience”

Clay Shirky* says that we are creating a “cognative surplus” that can be used for the good of humanity.

The question is what are we creating and does it have any value?

*See Clay Shirky (2009) Here comes everybody and (2010) Cognitive surplus for more argument on these lines.

for social educational researchers
For social/educational researchers

This means that

  • The nature of what we are studying (social interactions between people) is changing.

But also that

  • The way that we go about that study needs to change (new research methods)

And that

  • The way we operate as a profession is also likely to change (new professionalisms).
how do i use social media
How do I use social media?
  • Identification:Twitter & CiteULike
  • Creation: Questioning on Twitter, trying ideas on the blog, recruiting research participants
  • Quality assurance: Getting feedback on the blog, looking at hit rates and citation rates
  • Dissemination: Publishing on the blog, feeding to Twitter, LinkedIn, Facebook and CiteULike.
  • Collaboration: Using Google docs, Dropbox, the blog, Twitter and CiteULike.
using social media for knowledge transfer
Using social media for knowledge transfer
  • Communities emerge around content
  • Networks have to be curated to make them useful
  • Reciprocity underpins the whole thing
  • We have to be part of the community rather than outside of it.
communities emerge around content
Communities emerge around content

Lots of engagement strategies amount to the creation of a big empty room

academics have fantastic content to share
Academics have fantastic content to share

People will engage with you and your ideas – they won’t start sharing in the abstract

lessons from network theory
Lessons from network theory

You don’t need to know everyone.

Knowing who the connectors are is important

Be aware of what networks you are in and what ones you are not in

Being part of a network takes time and energy – you can’t be part of everything.

what do you want from a network
What do you want from a network?
  • Diversity
  • Independence
  • De-centralisation

(Surowiecki, 2004)


  • People who share your interests
  • People to have fun/sociability with

“a state or relationship in which there is mutual action, influence, giving and taking, correspondence, etc., between two parties or things”


my contact details
My contact details


Just Google me…