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What we’ll cover

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  1. What we’ll cover • Young people smoking rates – progress (TSNW survey) • Engaging young people and policy makers/ shapers in the debate • What else can we do?

  2. Young people smoking rates • Smoking rates amongst 14 – 17 year olds down markedly (but still a long way to go) • Biggest reduction at 14 – moving closer to national rate • Change in buying habits (less supply from retailers; more supply from friends/ siblings)

  3. In 2011, less than one in five of 14 - 17 year olds surveyed claimed to smoke. The percentage who have never tried smoking is 8% higher than in 2009. Which of the following best describes your smoking behaviour? (Prompted) I have never tried smoking NON-SMOKERS 2007: 78% 2009: 78% 2011: 82% I have tried smoking but did not like it I used to smoke but have given up I only smoke when drinking alcohol SMOKERS 2007: 22% 2009: 22% 2011: 18% I smoke less than 5 a day I smoke 6 to 10 a day I smoke more than 10 a day Base: 2007 - 11299; 2009 – 13038; 2011 – 12,388 Balance: Not stated Not asked in 2005

  4. Overall, the proportion of smokers has by fallen 4% since 2009. There has been a reduction in the proportion of smokers in each age and gender, with the largest decreases recorded amongst females (-6%) and 14 year olds (-9%) Do you smoke? (Analysis by age and gender) % claiming to smoke Base: 2009 - 13,038; 2011- 12,388 Balance: Not stated

  5. Majority claimed to have started smoking aged 13 or younger (56%) How old were you when you started smoking? Base: 2007 - 3016; 2009 – 3,289; 2011 – 2,436 Balance: Not stated Not asked in 2005

  6. Most buy their own cigarettes from off licences/newsagents, but decline inpurchasing in shops / off licences and supermarkets. In contrast, proportion who get cigarettes off their siblings/ friends (18+) has increased. Where do / did you get your cigarettes from? Base: 2007 - 3296; 2009 - 3,537; 2011 - 2703 (All who do or have smoked) Balance: Other / Not stated Not asked in 2005

  7. Older respondents (aged 16-17) are more likely than younger respondents (aged 14-15) to buy from off licences or newsagents.Latter are more reliant on relatives and friends. Where do / did you get your cigarettes from? (by age – 2011) Female (35%) vs. Male (26%) Base: 2,703 respondents (All who do or have smoked) Balance: Not stated % Respondents

  8. So…good progress… • Smoking rates in NW at age 14 halved from 2009 to 2011 (down from 18% to 9%) • But still 50% higher than national rate (9% in latest Smoking, Drinking and Drugs YP survey) • Smoking at 15 also down in NW, but again still 33% higher than national figure

  9. So…what next? • Working with ASH on potential ‘smokefree entertainment’ round table for politicians • Planning prior event for young people so their voices can be played in (end of October) • Smoke & Mirrors resource packs being distributed • Youth prevention films (siblings are a role model; most young people don’t smoke) • Looking at ways local authorities could do more – e.g extend smokefree places, local licensing • What else?