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It is common for websites to experience some sort of fluctuations in their traffic. Every site owner should have a precise estimate of the standard range of traffic.
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Introduction: It is common for websites to experience some sort of fluctuations in their traffic. Every site owner should have a precise estimate of the standard range of traffic. It ensures that you will be able to notice if there is a significant change in the traffic of your website. If you observe an inconsequential or a substantial drop in traffic, there may be several reasons behind it. The experts at digital marketing Columbus Ohioshare some solutions to increase falling website traffic.
Checking For Penalties: If Google gives you a manual penalty, you will see an immediate decrease in traffic that will affect the concerned page or your overall rankings. Although most drops in traffic are not due to manual penalties, professionals at Columbus digital marketingsuggest you always check if you've got one to be sure.
Comparing Traffic Channels: The experts at social media marketing agency Columbus believe that you should always identify the kind of traffic falling for your website. If you find out that your paid traffic is decreasing, you could consider that advertisement that you stopped investing in. You could also compare your branded and unbranded traffic. If your branded traffic is declining, it could indicate a PR issue.
Looking Into Backlinks: After separating all sorts of traffic, if you find that your referral traffic has dropped, you should focus on your backlinks. For example, suppose you see that traffic has decreased for pages that have lost some backlinks. In that case, experts at a Columbus PPC company opine that you should try contacting the webmasters who used those links and communicate about the issue to get the links reinstated.
Evaluating The Competition: It could happen that your pages have lost their ranks to competing pages. However, even if you have not lost the rankings, the competitor could have released a new piece of valuable content that has cut down your share of traffic. The experts at PPC agency Columbussuggest you regularly check your competition so that you can challenge the latest efforts of your competitors.
