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Factors That Affect Your Website Visits

When it comes to the internet, search engine algorithms decide which websites should show up on top searches. Ranking factors refer to specific elements that search engines use as a means to rank your site/webpage higher than other sites in a SERP (search engine results page). For more visit us: https://www.janszenmedia.com/

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Factors That Affect Your Website Visits

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  1. When it comes to the internet, search engine algorithms decide which websites should show up on top searches. Ranking factors refer to specific elements that search engines use as a means to rank your site/webpage higher than other sites in a SERP (search engine results page). Sometimes a digital marketing agency can boast about their rankings by claiming first page placements for certain keywords. These are simply just promises made without proper knowledge of how SEO works and won't guarantee success, but other more realistic traits might prove their worth. The four main factors that affect website ranking include content quality, site architecture, missing robots.txt files and backlinks from reputable sources. We will be talking about these factors and how a Columbus digital marketing company can use them to improve your site.

  2. What Is Website Ranking? Website ranking refers to the position of a site in the results generated by an online search engine. Rankings are usually combined with keywords, which help users find relevant content.

  3. Why Is It Important? The main purpose of ranking websites is to provide visitors with accessible information that they can easily use. For your digital agency Columbus, this means that if your site is ranked high in the online search engine, you will receive more traffic leading to increased sales opportunities.

  4. Factors That Affect Your Website Visits Site/Page Level Factors Affecting Website Ranking 1. Missing Domain Security: When it comes to website ranking, security matters. If your site does not have an SSL certificate, your visitors will be exposed to various cyber threats that can affect their experience while on your site and potentially lead them to leave the content they came for unfinished. This will ultimately hurt your traffic numbers. To avoid this, ensure that you have SSL installed on all pages of your site so that users are protected while browsing through it. 2. Poor Site Architecture: The design of a website can play a huge role in determining how successful it is. Poor site architecture has the potential to make your content difficult to find and can frustrate visitors who come looking for something specific. This will ultimately lead to a loss of traffic and rankings. To avoid this, ensure that you build your website in such a way that makes it easy for users to get the information they are looking for with minimal effort. 3. Missing Robots.txt: If your site lacks a robots.txt file or has an incorrectly configured robots.txt file, search engines such as Google may fail to find all of your web pages. 4. High Page Load Time: The more time it takes for a page to load, the higher the bounce rate. A high bounce rate shows that visitors are leaving your site before they see what you want them to see and contributes directly to lower rankings and traffic. This is because an average human being has an attention span of just 8 seconds, and if your site doesn't load or loads slowly, people will leave. 5. Schema Markup: When Google crawls your website, it sees information as plain text, which is not easy for search engines and users alike to understand. If you have schema markup implemented on your site, chances are you will show up better in search results. This markup is used to tell Google what your site is about and helps it understand the content on your page better for improved indexing, which leads to higher rankings. 6. Overburdened Server: If you have a fast website but people are getting errors when they visit, this will annoy visitors who will be frustrated that they can't use your site. It also contributes directly to lower rankings for the reasons already mentioned above, since people won't return if it's frustrating to use your website.

  5. Content-Related Factors Affecting Website Ranking 7. Average Content and SEO: Websites with good content are always popular, but average content just doesn't cut it anymore in 2021, unless you are news-based or covering trending stories, which means you need optimization in addition to quality content. 8. Inadequately Optimized Content: This is when you have good content but haven't optimized it for Google crawlers by adding Schema Markup, for example. 9. Google RankBrain: When RankBrain was launched in 2015, it had a major impact on how the internet operates today because of its ability to process language more effectively than other search engines, which means keywords are gradually being phased out as the best way to optimize content. Machine learning has changed everything about SEO. 10. Inadequate Linking: Before 2019, linking externally wasn't important unless it built trust with users since usually spam links were used instead. This has completely changed now, so there's no excuse not to link appropriately. All websites should be using dofollow links wherever possible, whether that's within content or even to external sources. 11. Winning Competitors: Google has always tracked competitors for website rankings, but recently they've started to track other websites that are similar to yours, which means you need to work harder than ever before if you want to outperform them in search results.

  6. UX-Related Factors Affecting Website Ranking 12. No AMP Yet: The Accelerated Mobile Pages Project (AMP) is an open-source initiative by Google aimed at making mobile web pages load 4x faster by stripping down the components of a page and loading cached versions where possible. Not only can this help your SEO, but it could also reduce your bounce rate because people hate slow sites! 13. No Mobile-friendliness/Responsiveness: This goes hand in hand with no AMP. Both are UX related factors, but it's crucial that your site is mobile-friendly and responsive, or people will bounce before they can even read an article! 14. Bad Website Layout: Having a bad layout will make it harder for users to find what they want quickly. Remember, you know your site better than anyone else, so sit down and put yourself in the shoes of the user. 15. Ad Mistakes: If you're making mistakes with ads, then people will leave your site. Google is getting better at recognizing what's an ad and what isn't, but it can't tell if the ad looks spammy or not. A PPC agency Columbus can help you optimize your ads to get the best results.

  7. Conclusion In conclusion, website ranking is a complicated thing and many factors can affect whether a user comes to your site or not. If you ensure that your site has domain security, is mobile friendly/responsive, has a good layout, isn't too slow to load, doesn't have ad mistakes and focuses on delivering good content over everything else I'm sure you will see the effects of this in website ranking!

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