Grand Kerala Shopping Festival Idea Presentation By Lavina Thakur For Impresario Events Mobile – 8108236744 E-mail – email@example.comfirstname.lastname@example.org
The Packaging Propose adding a tagline to the main logo unit that sums up the essence of the festival in 5 key words. Shop. Play. Win.Experience.Indulge. These become the 5 key words for the festival with all activities falling under these verticals.
Vertical 1: SHOPPING Mechanics, Locations, Offers.
Opening Ceremony • The festival is opened with a grand light & sound show launching the logo. • The sound & light show takes the city through the grand history & growth of Kerala from a fishing village into an urban paradise. The AV storyboard traces the culture & the lifestyle and the important landmarks of Kerala that must be visited during GKSF.
GKSF Opening Ceremony • Inaugural Moment: • Giant neon sign of the festival logo placed on stage. • The CM switches on the light and the neon sign comes alive.
Opening Ceremony Highlights • Headlining acts perform for the audience – propose Shankar Mahadevanconcert.