Create a winning Social Media Marketing Strategy

1. Create a Winning Social Media Marketing Strategy By: Evincera, Pune

2. Introduction • In the recent years, Social Media is proved to have a great impact on the business growth. • Social Media needs to work in synchronous with overall business strategy to have a positive impact. It can no longer work solo. • To ensure that social media marketing campaigns give productivity to your brand. Follow the steps and it will surely help you to achieve better business growth

3. Keys to Social Media Marketing Success • Social Media goals to solve challenges • Efforts throughout the organization • Focus on networks that add value • Creating Engaging content • Identifying the business opportunities • Engage, Don’t Ignore • Track and Improve your efforts

4. Social Media goals to solve challenges • Some of the challenges before you are1. Decreasing traffic2. Low customer loyalty3. Building a positive brand reputation4. Less awareness about brand • A smart social media strategy can help solve all these challenges. • Create links to web pages with relevant and useful content. Increased traffic will ultimately result in higher revenues. • Use social media as a tool to support, engage and communicate with audience.

5. Efforts throughout the organization • Social has long lived within the marketing department, but that doesn’t mean it can’t have a hand in nearly every business function, from HR to research and development.  • To create a fully integrated social media marketing campaign, you’ll need to involve and integrate multiple departments, especially if your goals have a direct impact on them.

6. Focusing on Networks that add value to your business • Instead of trying to be everything everywhere, focus on networks that hold the key to your targeted audience and objectives. • Each network has its own strengths and weaknesses, and each social media marketer should carefully pick & choose which networks they want to take advantage of.

7. Create Engaging Content • The content - whether a video, image or simple Tweet - should all ladder up into your business objectives. Below are just a few examples of good content for social and how to use that to support your goals.1. Image2. Videos3. Informative tips4. Infographic5. Presentations and much more

8. Know about business opportunities • Social media monitoring must be an essential part of your social media marketing strategy.  • Some ways you can monitor social media and identify business opportunities for your brand are brand mentions, direct messages, posting attractive content and much more.

9. Track and Improve your Efforts • It’s you who need to figure out what’s working and what’s not. • Use a tracking tool to measure if your strategies are working or not. Many free and paid tools are available to assess the progress made. • Showcase your results with streamlined, visual presentations. Optimize what works and scrap what doesn’t. 

10. Know more about how Social Media Marketing strategies can be helpful in building brand awareness and increasing product awareness. Visit us at www.evincera.com