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GoPro Cameras

GoPro Cameras

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GoPro Cameras

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Presentation Transcript

  1. GoPro Cameras JP Coppersmith Kelsey Smith

  2. GoPro • Rugged, waterproof HD Cameras • Designed to be mounted on anything • Extreme sports following

  3. Social Media Marketing • Users share pictures and videos • The product markets itself • #GoProhashtag returns 310,000 pictures on Instagram • GoPro has posted fewer than 300 • "Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”

  4. HD Hero3 • Last October GoPro increased it’s online ad budget eightfold from the previous year • The ads typically promoted content the users could see for free on their Youtube or Instagram • Many TV spots show user generated content

  5. Questions?