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GoPro Cameras: Rugged Waterproof HD Cameras for Extreme Sports

Explore the world with GoPro cameras, designed to be mounted on anything, capturing high-definition adventures with waterproof durability. Engage with a global community through social media marketing where users share photos and videos, making the product market itself. Utilize the #GoPro hashtag with over 310,000 photos on Instagram. With a content marketing approach to paid media, GoPro promotes user-generated content, increasing online ad budget to enhance visibility. See the world through a different lens with the HD Hero3 and experience the thrill of extreme sports like never before.

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GoPro Cameras: Rugged Waterproof HD Cameras for Extreme Sports

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  1. GoPro Cameras JP Coppersmith Kelsey Smith

  2. GoPro • Rugged, waterproof HD Cameras • Designed to be mounted on anything • Extreme sports following

  3. Social Media Marketing • Users share pictures and videos • The product markets itself • #GoProhashtag returns 310,000 pictures on Instagram • GoPro has posted fewer than 300 • "Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”

  4. HD Hero3 • Last October GoPro increased it’s online ad budget eightfold from the previous year • The ads typically promoted content the users could see for free on their Youtube or Instagram • Many TV spots show user generated content

  5. Questions?

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