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GoPro Cameras
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GoPro Cameras. JP Coppersmith Kelsey Smith. GoPro. Rugged, waterproof HD Cameras Designed to be mounted on anything Extreme sports following. Social Media Marketing. Users share pictures and videos The product markets itself # GoPro hashtag returns 310,000 pictures on Instagram
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GoPro Cameras
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GoPro Cameras JP Coppersmith Kelsey Smith
GoPro • Rugged, waterproof HD Cameras • Designed to be mounted on anything • Extreme sports following
Social Media Marketing • Users share pictures and videos • The product markets itself • #GoProhashtag returns 310,000 pictures on Instagram • GoPro has posted fewer than 300 • "Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”
HD Hero3 • Last October GoPro increased it’s online ad budget eightfold from the previous year • The ads typically promoted content the users could see for free on their Youtube or Instagram • Many TV spots show user generated content