
GoPro Cameras JP Coppersmith Kelsey Smith
GoPro • Rugged, waterproof HD Cameras • Designed to be mounted on anything • Extreme sports following
Social Media Marketing • Users share pictures and videos • The product markets itself • #GoProhashtag returns 310,000 pictures on Instagram • GoPro has posted fewer than 300 • "Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”
HD Hero3 • Last October GoPro increased it’s online ad budget eightfold from the previous year • The ads typically promoted content the users could see for free on their Youtube or Instagram • Many TV spots show user generated content