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Sainsbury’s – A Retailers ViewTina Jeary Head of Fresh Foods Product Development & Technology Chalk Stream Headwaters Forum 13th June 2007
Agenda • Sainsbury’s, the company, the brand and our customers • CR Agenda • Complex evolving issues • Working with our suppliers • Summary
Sainsbury’s – a company with a strong brand heritage • First store opened in 1869 by John James Sainsbury in Drury Lane, Covent Garden • 490 Stores • 156,000 Colleagues • 800 suppliers • 15,000 Own Brand products • £7.56 billion sales last year
Sainsbury’s – the brand • Quality and Price benchmarks • Brand standards • Technical policies and guidelines • Our CR agenda • Try something new today
Sainsbury’s – our customers • Just under 17 million a week • Everyday 11.5 million people eat a Sainsbury’s branded product • Customers are more promiscuous than ever before • Price is still high on their agenda but;
Sainsbury’s – our customers “The supply chains that sit behind our products and packaging are just as important to a growing number of our customers as the products themselves”
Sainsbury’s – our CR agenda • Best for Food and Health • Sourcing with Integrity • Respect for our environment • Making a positive difference to our community • A great place to work
Best for Food and Health • Honest and clear labelling • Best for Children’s Health • Getting the most out of your 5 a day • Colleague Health • Holistic Health • Accessible and Affordable Health • Energy in and energy out – Activity and education
Best for Food and Health • Great healthy product • Affordable • Phytonutrient rich • Fresh, locally grown • Versatile, great taste
Sourcing with Integrity • British and regional sourcing maximised • Support for British Farmers and Producers • Working in partnership with our suppliers • Small Supplier Schemes • Fairtrade
Respect for our environment • Is extremely complicated • Involves the complete life cycle of a product • Cannot be dealt with as single aspects, e.g. food miles, pesticides, carbon footprints, sustainability, water management • Interdependencies are many and not always easy to identify • The measurement, monitoring, data gathering, and reporting are not well defined or consistent • Requires a very close working partnership between retailers, suppliers and their supply chains
Complex issues- Simple Solutions? • Much of the science is emerging science • Agendas are constantly evolving • Customers understand more but are overwhelmed by the complexity they want simple solutions to these complex issues • Generalisations are difficult because of this • Each issue has to be assessed on its own merits • How do we inform customers and label products and services appropriately?
Generalisations • It is impossible to make them but if there is one generalisation it is……………… “Not everything is as it seems on the surface and therefore a much greater level of scrutiny about the products that we sell, the packaging that they are in, and the supply chains that sit behind them, is required than ever before”
Working with our suppliers • New levels of closeness and understanding… • Holland or Kenya for Roses?…………
Complex Issues- customers will make the final choice Seasonal Taste Shelf life Price Absolute cost Value British Environment Local Fresh Healthy Convenient Washed or unwashed
What next? “ Our role at Sainsbury’s is to help our customers navigate their way around the complex and evolving CR agendas to enable them to make informed choices”