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Disney's home video division, Buena Vista Home Entertainment, has announced a groundbreaking plan to market disposable rental DVDs that self-destruct after one viewing. Unlike traditional reusable DVDs, these innovative rentals will feature a special chemical that causes the DVD to degrade 48 hours after being opened. This new approach aims to enhance the family viewing experience while eliminating the risk of repeated rentals. Given the 891.4 million DVDs rented in 2002, this could transform the rental market significantly.
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Buena Vista Home Entertainment, Disney's home video division, has just announced a plan to begin marketing disposable, self-destructing rental DVDs. Rental DVDs are currently reusable products that are sometimes reused hundreds of times by different families. Instead, Disney would be creating the same product but it would only be viewed by one family and then discarded.
To ensure the DVD does not last, Disney is adding a special chemical that causes the DVD to self-destruct 48 hours after the viewer opens a special package containing the DVD.
In 2002, 891.4 million DVDs were rented. A DVD box measures: 13.5cm x 19.0cm x 1.4cm
