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What is Rhetoric?

What is Rhetoric? . AP LANGUAGE AND COMPOSITION Ms. Kennedy 2012-2013. Which is an example of rhetoric? . “Ask not what your country can do for you; ask what you can do for your country.” . A bad rep…. Rhetoric, defined: .

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What is Rhetoric?

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  1. What is Rhetoric? AP LANGUAGE AND COMPOSITION Ms. Kennedy 2012-2013

  2. Which is an example of rhetoric? “Ask not what your country can do for you; ask what you can do for your country.”

  3. A bad rep…

  4. Rhetoric, defined: “The art of finding and analyzing all the choices involving language that a writer, speaker, reader, or listener might make in a situation so that the text becomes meaningful, purposeful, and effective for readers or listeners.” “The art of using the available means of persuasion” –Aristotle

  5. Aristotle’s Triangle

  6. The Rhetoric of Assignments • “Write five to seven pages of error-free analytical prose. State your thesis clearly and early. Use two outside sources for support. Have fun.” • What can you glean about audience and speaker?

  7. The Five Canons of Rhetoric • Invention: how do writers generate their ideas so that they are most effective for the audience? • Arrangement: What principles of order, structure, or organization do writers use that will lead to an effective text for the audience? • Style: What choices do writers make with sentences and words so the text will be most effective for the audience? • Memory: In earlier eras, how might writers commit their text to memory; now, how might writers tap into the “cultural memory” of the audience? • Delivery: How do writers get their texts to the audience—in a traditional paper, on the Internet, with graphics and links? In speeches, when do speaker choose to gesture or pause?

  8. The Rhetorical Situation • Speaker/Writer • Purpose • Audience • Subject/Topic • Context

  9. Purpose: Why You Write • to ___________ • to inform • To reflect • to persuade • to educate • to call to action • to entertain • to shock

  10. What is the purpose of this WWII propaganda poster?

  11. Audience: To Whom Are You Writing? • Age • Social class • Education level • Political views • Gender • Religion • Values

  12. Genre • category of writing • examples: fiction, autobiographical story, news article, review, editorial, analysis, satire • genres hinge upon purpose and the needs of the projected audience

  13. Genre and Audience • What genre is most often used to reach young adults? (18-24) • How do you account for that? • Can you think of another audience and frequently used to reach it?

  14. Topic • whatever it is that you have selected to write about • may be broadened or narrowed, depending upon the length of the article and your level of interest

  15. Context • the “situation” which generates the need for writing • affected by time period • location • current events • cultural significance

  16. Context • How did 9/11 create a special kind of context?

  17. Rhetorical Situation • Speaker/Writer • Purpose • Audience • Subject/Topic • Context

  18. What This Means • You need to be aware that a rhetorical situation exists EVERY TIME you write. • You need to adapt your writing depending upon your purpose and your audience.

  19. Key Points • De-stigmatizing Rhetoric • Aristotle’s Triangle • Five Canons of Rhetoric • Rhetorical Situation

  20. Let’s Apply It: • Romney in Chillicothe, OH • The dam letter • Student handbook video • What is the rhetorical situation? How do the different elements combine to create an effective text?

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