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OA Advocacy Today. The purposes of power in a networked world. Cameron Neylon – COASP13 - Riga. 18 September 2013 - @ cneylon – cneylon@plos.org. http://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-future. The purpose of power is to shift the consensus…. Permanently.

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oa advocacy today

OA Advocacy Today

The purposes of power in a networked world

Cameron Neylon – COASP13 - Riga

18 September 2013 - @cneylon – cneylon@plos.org

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http://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-futurehttp://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-future

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Early majority

Late majority

Enthusiasts

Laggards

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Early majority

Late majority

Enthusiasts

Laggards

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Early majority

Late majority

Enthusiasts

Laggards

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Early majority

Late majority

Enthusiasts

Laggards

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Enthusiasts

Laggards

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Early majority

Late majority

Enthusiasts

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Early majority

Late majority

Enthusiasts

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Early majority

Late majority

Peak of inflated expectations

Enthusiasts

Laggards

Plateau of productivity

Valley of negativity

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Early majority

Late majority

  • Excitement
  • Potential
  • Risk
  • Disruption
  • Change

Enthusiasts

Laggards

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Late majority

Enthusiasts

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  • Functionality
  • Reliability
  • Ease of use
  • Compatibility
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other key insights from tech marketing
Other key insights from tech marketing
  • The Innovators Dilemma – Clayton Christensen
    • Disruptive technologies achieve market dominance through addressing a recognised and current need, but not that being disrupted. Adoption then drives the disruption.
  • Persuading Scientists – HamidGhanadan
    • Frame the need through taking a leadership position, provide objective data and information to inform, then promote benefits and features.

“You cannot lead from the middle but you need to communicate your product to the mainstream. Disruption is a side effect of technology adoption”

consensus as a collective action problem7
Consensus as a collective action problem
  • Policy
  • Narrative and messaging
  • Consistency and coherence
how can we work together
How can we work together?
  • We need to collaborate and communicate
    • A place at the heart of policy making
    • Working for a coherent global policy agenda
  • We also need to compete to provide the full benefits of OA
    • Effective markets, differentiated products
  • What other organizations, formal or informal do we need?