1 / 19

Fundraising for Small Community Groups

Fundraising for Small Community Groups. Delivered by: Caroline Egan Carmichael Centre for Voluntary Groups. Golden Rule 1 – Lessons from Branding. People don’t invest in products People invest in People. Why fundraising works:. Fundraisers have a passion for a cause

jane-mcgee
Download Presentation

Fundraising for Small Community Groups

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fundraising for Small Community Groups Delivered by: Caroline Egan Carmichael Centre for Voluntary Groups

  2. Golden Rule 1 – Lessons from Branding People don’t invest in products People invest in People

  3. Why fundraising works: • Fundraisers have a passion for a cause • Fundraisers help donors to engage their passions in turn make the connection! • Donations, Exchange of Value, Corporate Support, Grants

  4. Guiding Principles for Fundraising • The practices and procedures used by charities for fundraising will be regulated by agreed Codes of Practice • Available at: http://www.ictr.ie/content/list-resources-support-implementation-statement-guiding-principles-fundraising

  5. Good Practice Factsheets • Handling Cash and Postal donations • Garda Permits • Insurance • Raffles and Lotteries • Data Protection • Guidelines on pre-signed Mass Cards Available from http://www.ictr.ie/content/good-practice-factsheets

  6. Golden Rule 2 – Lessons from Marketing Understand what your key strengths are and seek out opportunities to build on those strengths

  7. Get your Elevator Pitch Right! You need to communicate a simple persuasive fundraising idea: Example: RNIB Everyday 100 people start to lose their sight. We need your support to help rebuildlives devastated by sight loss. (less than 140 characters!) = (NEED) (SOLUTION) (NOW)

  8. Corporate Fundraising support could be through • Making a donation to a specific project • Giving goods, services or volunteer time • By involving staff to raise matching funds • By promoting workplace contribution schemes • By sponsoring events • By sponsoring print materials or websites • By developing marketing partnerships • By adopting you as their cause/charity for year

  9. Company motivations • Personal connections with charity • To create goodwill • To enhance employee relations • To promote brand and increase sales • To be good neighbours in the community • To acquire new customers • To adhere to company policy

  10. What charity/group has to offer • A topical/powerful/emotive/relevant cause • Specific projects • A network of motivated volunteers • Respectability, heritage, well liked • Strong local/national profile • Communications: newsletter, website • Good PR opportunities

  11. Research Skills for Sourcing Funds • What information do you need? - Companies that support charities - The key contacts in these companies - The grants available (national/local) - Permits required for fundraising - Looking at what competing groups are doing

  12. Where can you get information • Talk to company staff and other groups • Visit company websites • Read local newspapers/ listen to radio • Review social media platforms • Add group to grant giver databases • Regularly check out websites: - www.activelink.ie - www.wheel.ie

  13. Information: when and who • Companies: plan budgets in advance - HR / Corporate Affairs/Marketing • Grants: advertised in advance in media - designated programme manager

  14. Developing a Strong Case for Support • Answer three questions: - Why do we need the money? - Why do we need it now? - Why can we be trusted to spend it?

  15. Case for Support might include: • Your mission – what you want to achieve • An introduction and overview of main points • The needs you are meeting: - Move from general to specific - sense of urgency / the real differences • How you will meet the needs - Project objectives & description

  16. Include in Case for Support • What makes your work distinctive • How much it will cost – budget details • Who is involved – Your board, committee, qualifications, experience • Why you can manage the project - recent history - achievements and credibility

  17. Golden Rule 3 – Lessons from Politics Provide the Grant Maker with Change they can Believe in! (Outputs and Outcomes)

  18. Decide which sources of funds to target • Which sources match your project profile and needs • What capabilities do you have to manage the funds • Are you required to provide matching funds • Are you reimbursed after costs are incurred

  19. Decide methods to acquire funds • Who will take responsibility for developing funding proposal and grant applications? • Remember: Asking face to face is better than telephoning, which is better than a personal letter, which is better than an e-mail

More Related