What is IS? IS – a set of interrelated components working together to collect, retrieve, process, store, and distribute information for the purpose of facilitating planning, control, coordination, analysis, and decision making in business organizations Input-process-output perspective
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maximize profit by producing goods and/or services
The value chain views the firm as a series of basic activities that add value to a firm's products or services (Fig. 3-2)
Ethical & social responsibility