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WaterSmart from the Start: Safeguarding Our Future Generations

WaterSmart from the Start aims to introduce children to water activities, fostering a lifelong connection to this vital resource. Our goal is to create future stewards who value and protect water. Through education and safety programs, we empower children to appreciate water and engage in water-based activities. Join us in promoting water literacy and safety education for a sustainable future.

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WaterSmart from the Start: Safeguarding Our Future Generations

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  1. WaterSmart from the Start

  2. MISSION To support programs designed to introduce And enhance children’s experience on the water

  3. GOAL Children who have a connection to the water will become the future best stewards of this natural resource and will stay connected to water based activities in adulthood

  4. OBJECTIVES • Education and safety for children on the water • Provide a future source of membership to the USPS • Acquaint adult family members with the USPS and have them join immediately

  5. STRATEGY Develop and implement a marketing program to distribute WaterSmart from the Start on a nationwide basis to organizations and individuals

  6. TACTICS • Targeted Age Groups • Elementary and Secondary age groups (8-11 years of age) 2. KIDS of all ages

  7. TACTICS • Squadrons initiate discussions with local school boards, school principals and administrators, Parent-Teacher Associations and school districts to promote the opportunities that the WaterSmart program provides

  8. TACTICS • Develop a training program and support materials at HQ to train squadron members. Districts set-up and schedule training classes/programs

  9. TACTICS • Develop a training program and support materials at HQ to train squadron members. Districts set-up and schedule training classes/programs

  10. TACTICS • HQ develops a new member application tied to the WaterSmart course • Free 1st Year Family Membership • Junior Membership for kids only

  11. TACTICS • HQ develops presentation tools for national education groups 1. National Education Association • National Association of Elementary School Principals • American Association of School Administrators • National Middle School Administrators • Promote student benefits • Solicit their cooperation in reaching the broadest audience • Secure display/booth space, podium time at their national meetings • Develop presentation program for Squadrons for local school and civic organizations

  12. TACTICS • Promote WaterSmart to boating industry organizations 1. NMMA – National Marine Manufacturers Association 2. NMDA – National Marine Dealers Association • Into their ongoing “Grow Boating” and “Discover Boating” campaigns • Appointments with boat manufacturers • WaterSmart helps adults • Focusing on safety & education of their children – and adults • Safe and Educated Boaters = Repeat Buyers

  13. TACTICS • Package for boat manufacturers • Promotes WaterSmart and USPS • Package includes • WaterSmart course at N/C included with boat purchase • 1 year FREE USPS new membership with boat purchase. Includes Basic Seamanship course

  14. TACTICS • Develop a program for major destination retailers • Bass Pro • Cabela’s • West Marine • In-store seminars with USPS speakers that provides safety and education tips • Mail-in coupon for WaterSmart course with every rod & reel and /or pfd purchase • USPS application included in the WaterSmart course

  15. TACTICS • Publicity/PR/Advertising • Print publication advertising announcing availability and benefits of WaterSmart • Feature articles for national and regional publications that target water-related recreational activities • News releases to local newspapers and TV • Brochures for National Safe Boating Council for inclusion into National Safe Boating Week packets

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