The social media fake book
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The Social Media Fake Book For Musicians and Composers Jerry Bowles Email [email protected] Phone (212) 582-3991 Web site Sequenza21 Blog/Community Launched as static website in 2001 Redesigned using Blogger software in 2005 Relaunched using WordPress in 2006

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The social media fake book l.jpg

The Social Media Fake Book

For Musicians and Composers

Jerry bowles l.jpg
Jerry Bowles

Sequenza21 blog community l.jpg
Sequenza21 Blog/Community

  • Launched as static website in 2001

  • Redesigned using Blogger software in 2005

  • Relaunched using WordPress in 2006

What is are social media anyway l.jpg
What is/are social media anyway?

  • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. media

  • Technologies that allow anyone with access to the internet to create, distribute and promote content without intermediation Jerry Bowles

What is it good for l.jpg
What is it good for?

  • Engaging in a two way discussion to get your message out (and get messages in)

  • Letting your fans tell people who don’t know about you how cool you are (viral, word of mouth)

  • Creating better programs and performances through feedback and collaboration with supporters

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Before You Begin

  • What do you want to achieve?

  • How much time do you have to devote to it?

  • What level of tech skills do you have?

  • What resources do you have as “content?”

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Choose Your Tools

  • Hundreds of applications to choose from

  • Using them is labor-intensive

  • Choose only those that are most likely to have some chance of success

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Basic Types of Social Media Tools

  • Blogging

    • Blogger

    • WordPress

  • Social Networking

    • YouTube

    • Facebook

    • Twitter

  • Social Bookmarking/Recommendation

    • Delicious

    • StumbleUpon

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The Holy Grail: Create an Ecosystem

  • Create a blog to start and join online conversations

  • Establish and build an active Twitter account

  • Create a Facebook page

  • Modify your press release strategy for blogger coverage

  • Promote social media channels on your website and in email signatures

  • Use YouTube for impact

  • Turbo charge with StumbleUpon

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Step 1 - Start a Blog

  • Your choices

    • Free blog, hosted on a service like WordPress or Blogger

    • Standalone blog on your own web domain

    • Monthly fee at a blogging service like Movable Types

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They’re free

Easy to set up; no tech knowledge needed

You can be blogging online in 15 minutes


Loss of branding identity

Limited number of design “themes”

Limited ability to use resources such as videos and mp3s

Free Blogging resources

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Software is free

Many “themes” available

Open source, with hundreds of plug-ins to perform various tasks

Access to code to make modifications

Handles rich media like videos and mp3s


Requires a little tech skill to set up and maintain

Monthly hosting costs

WP + Unique Domain Name and Web Host

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Custom-Built Blog

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Step 2 – Create a Facebook page

  • More than 350 million active users

  • 50% of active users log on to Facebook in any given day

  • More than 35 million users update their status each day

  • More than 55 million status updates posted each day

  • More than 2.5 billion photos uploaded to the site each month

  • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week

  • More than 3.5 million events created each month

  • More than 1.6 million active Pages on Facebook

  • More than 700,000 local businesses have active Pages on Facebook

  • Pages have created more than 5.3 billion fans

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Types of Facebook Pages

  • 1. Profiles: These are for individuals, and have been designed for individual communication

  • 2. Groups: These don’t have to be official or registered organizations, they can be (as the name suggests) just a group - small or large.

  • 3. Pages: These are for businesses and organizations, and are designed for bulk communications.

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How It Works

  • Based on sending 140 character messages to whoever wants to “follow” you

  • You get people to follow you by following them

  • If they don’t follow you, dump them after a period of time and add new people

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Reasons to Tweet

  • attract visitors to performances/recordings, whatever you’re selling (but subtle)

  • network with fans and other musicians

  • grow your profile/”brand”

  • drive traffic to your blog

  • get help and feedback

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First Steps

  • 1. Join and set up your profile

  • 2. Follow people with similar interests *Key point

  • 3. Get into the conversation (the importance of @, as in @sequenza21) and RT, as in RT @sequenza21)

  • 4. Don’t spam

  • 5. Update daily

  • 6. Find the latest buzz and contribute

  • 7. Help other people out

  • 8. Create relationships

  • 9. Integrate Twitter with other social networks

  • 10. Establish relationships beyond Twitter

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How to find people to follow

  • Look at the follower lists of other musicians who do similar stuff and see who they follow

  • Check what “lists” they’ve made (if any) and see who might be valuable for you to follow (and, hopefully, to follow you back)

  • Check what “lists” they’re on that other people have made.

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Other places to find people with similar interests to follow



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Use a URL shortener to save characters in links

  • Turns

  • into this:

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URL Shorteners

  • Most popular:

  • One You Should Use is (available only after you sign up for StumbleUpon