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T4 is the original youth programme zone C4 has one of the strongest weekend brand awareness ratings on TV C4 reaches more than 60% of AD16-24 year olds at the weekend Weekend daytime attracts more young people than any other channel

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T4 is the original youth programme zone

C4 has one of the strongest weekend brand awareness ratings on TV

C4 reaches more than 60% of AD16-24 year olds at the weekend

Weekend daytime attracts more young people than any other channel

The T4 audience: 61% female / over 50% are under 35 / 44% ABC1

Source BARB

Source BARB

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04 July 2010 / on the beach in Weston-super-Mare

Live audience of 45,000 fashionable music lovers

28+ acts

Live on Channel 4

Includes: Two music stages / T4 Celebrity Disco /fairground / bars + food / interactive features

A unique opportunity for brand alignment with T4 and acts involved

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Build-up and event live from Weston-super-Mare on 3rd/4th July

3¾ hours of jam-packed live entertainment

Live music performances, celebrity interviews, audience interaction, backstage exclusives, presenter tomfoolery etc…

Transmitted live on C4 from 2pm with repeat on 4Music; 2 x 45 minute highlight shows and 10 x 15 minute celebrity video diaries

Initial transmission of 700,000 viewers, peaking at over 1,000,000

Source BARB

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45,000 fans attended T4 on the Beach in 2009

Tickets sold out within three weeks

65% of visitors are female / 70% are age 16-24

Around 65% travel more than 50 miles to attend the event

The T4 on the Beach visitor…likes new bands / buys new products before friends do / often enters competitions / is often new to the festival experience / is tempted by products they see advertised

source Channel 4 Research & Insight 2008

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2009 event promoted via over 1,000 trails across C4 / E4 / T4 + 4Music with a media value of over £1,000,000

Major PR campaign includes: releases / presenter media / artist liaison / competitions / partner promotions / social network activation (including a Facebook group of over 19k members)

Campaign includes editorial coverage with sponsor references

In 2009 PR generated branded event coverage was worth almost £1.7 million

Source House PR

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4Music Stage sponsorship

The T4 Celebrity Disco sponsorship

VIP and backstage areas

Brand activation and exhibition space

Advertisements on event screens

Lanyard sponsorship

Pitch in celebrity gifting lounge

Advertisement page in event programme

Tethered blimp

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4Music Stage

  • Introduced in 2007 / Live music acts have included Sugababes, Mark Ronson, Dirty Pretty Things, The Feeling, Little Boots, The Enemy, Paloma Faith
  • Associate sponsor of 4Music stage e.g. ‘The 4Music Stage sponsored by / in association with brandx’.
  • Secondary stage branding (non broadcast visible) including branding on

two 1.5m x 1.5m x 5m high towers either side of the stage

  • Idents on 4Music on the Beach television programme which is shown on C4
  • T4 on the Beach brand license and logo for use in promotional campaigns
  • Product sampling/placement opportunities
  • Sponsor references within C4 controlled editorial promotion of the event and this feature on www.channel4.com/t4 plus link to sponsor website
  • VIP ticket and Golden Circle ticket allocation
  • Advertisements on the large screens around the site
  • Full page advertisement in the event guide
  • Logos on site maps and directional signage around the event
  • Sampling/brand promotional space adjacent to the 4Music Stage up to 30sqm
  • Opportunity to engage in onstage activity between the acts
  • Pitch in the Celebrity Gifting Lounge for half the usual fee (£1,500 +vat)
  • The T4 Celebrity Disco
  • Celebrities and musicians put their DJ talents to the test / Acts sign autographs and interact closely with audience / Increased in size to include potential catwalk space
  • Title sponsorship of the disco e.g. Brandx T4 Celebrity Disco
  • Co-branded – composite logo plus sponsor logo weighted in favour of the feature sponsor
  • Footage of T4 Celebrity Disco to appear in at least one ‘Postcard from T4 on the Beach’
  • T4 on the Beach brand licence and logo for use in promotional campaigns
  • Sponsor references within C4 controlled editorial promotion of the event and this feature on www.channel4.com/t4 plus link to sponsor website
  • Product sampling/placement opportunities
  • Opportunity to engage in onstage activity between the acts
  • VIP ticket and Golden Circle ticket allocation
  • Advertisements on the large screens around the site
  • Full page advertisement in the event guide
  • Logos on site maps and directional signage around the event
  • Pitch in the Celebrity Gifting Lounge for half the usual fee (£1,500 +vat)
  • Opportunity to work with the PR company to secure sponsor references in media coverage and on social networking sites for the event
  • Opportunity to work with the PR company on competitions to generate brand coverage
  • Feature on one post event e-shot to the T4 on the Beach database
  • Opportunity to work with the PR company to secure sponsor references in media coverage and on social networking sites for the event
  • Opportunity to work with the PR company on competitions to generate brand coverage
  • Feature on one post event e-shot to the T4 on the Beach database

Fee - £40,000 + vat

Fee - £35,000 + vat

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VIP and Backstage Areas

  • VIP and Backstage areas where stars and high profile visitors relax and enjoy T4 on the Beach / The most aspirational area of the event
  • Associated sponsorship of the VIP and backstage areas
  • Co branded – composite logo plus feature sponsor logo
  • T4 on the Beach brand license and logo for use in promotional campaigns
  • Product sampling/placement opportunities
  • Sponsor references within C4 controlled editorial promotion of the event and this feature on www.channel4.com/t4 plus link to sponsor website
  • Front of house sampling/brand promotional space up to 30sqm
  • VIP ticket and Golden Circle ticket allocation
  • Advertisements on the large screens around the site
  • Full page advertisement in the event guide
  • Logos on site maps and directional signage around the event
  • Pitch in the Celebrity Gifting Lounge for half the usual fee (£1,500 +vat)
  • Brand Activation and Exhibition Space
  • One of the most effective platforms for youth brands to interact with a captive audience of message hungry 16-24s / bespoke sponsorship ideas and specific brand activation requests considered
  • Sampling Rights
  • Pitch to activate and demonstrate brand
  • Advert in event programme
  • Golden Circle ticket allocation
  • Opportunity to licence the T4 on the Beach brand and logo for use in promotional campaigns
  • Potential brand references within C4 controlled editorial promotion of the event and this feature on www.channel4.com/t4 plus link to brand website
  • Opportunity to work with the PR company to secure sponsor references in media coverage and on social networking sites for the event
  • Opportunity to work with the PR company on competitions to generate brand coverage
  • Feature on one post event e-shot to the T4 on the Beach database

Fee - £12,000 + vat plus beverage supply and bar build for backstage and VIP bars

Fee – from £5,000 + vat

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Additional opportunities

  • Main Stage Event Screens:
  • Large screens positioned either side of the main stage and another screen in the middle of the crowd
  • 4 x ads pre concert and 2 x ads between acts (6 x ad 30” package)
  • Restricted to 10 advertisers
  • Three further screens to be confirmed

Fee - £3,500 +vat

Lanyard Sponsorship:

  • The fastest selling product from the event’s merchandising offering
  • Staple for the festival goer including all of the information relating to the day including site map and running orders
  • 10,000 produced
  • T4/sponsor co-branding on the lanyard
  • Advert within the event info

Fee - £4,500 +vat

Ads in the event programme:

  • The ultimate glossy full colour souvenir programme of the day
  • Contains profiles of all of the acts
  • 10,000 published for the event

Fee - £3,000 +vat for full page

  • Additional opportunities
  • Pitch in the Celebrity Gifting Lounge:
  • An area within the celebrity gifting lounge backstage at the event
  • Celebrities can choose their own gifts from a selection of brands
  • A more interactive and valuable activity that inserts in goody bags

Fee - £3,000 +vat

Tethered Blimp:

  • The most visible promotional tool at the event
  • The blimp will be seen from miles around the event
  • Flown at heights of up to 300m and measures 19m in length
  • Unparalleled exposure opportunity and brand awareness

Fee - £15,000 +vat (not including the production of branded soc – approximately £6,500 +vat)