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SARS Silver

SARS Silver

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SARS Silver

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Presentation Transcript

  1. SARS Silver Group members: Leslie Bonnie Alex Rico Cindy Vanessa Denise

  2. SWOT Analysis For SARS Silver 1.Introduction SWOT ANALYSIS Strengths Opportunities SWOT-Internal & External Analysis Threats Weaknesses

  3. 2.SWOT for SARS Silver • Strength • Special and Creative Design • High Quality Silver • Weakness • Low Brand Awareness • Unaffordable High Price

  4. Opportunities • High Growth Rate in Jewelry Market • More Career Women • Threats Intensive competition: Some people who want to start to establish their career will meet many competitors like Tiffany and George Jensen

  5. Marketing Survey for SARS Silver • Target Market Selection • Market Segmentation • Demographic Segmentation:Income Level, Occupation,Age • Target Market • young people graduating from school, high income level (25000 up each month ), career women

  6. The Marketing Mix

  7. Product Price The Marketing Mix Distribution Promotion (Place)

  8. Product High quality, special designed silver accessories • Distribution(Place) Department stores, jewelry stores, E- commerce • Price—Prestige Pricing Pricing at relatively high levels so as to convey an image of high quality or exclusivity • Promotion TV commercial, product endorsement, special display, fashion magazines

  9. SARS Silver( every silver decoration on your body ) • LOGO: S A R S • Slogan: Catch your eyes, Catch your love