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SARS Silver - PowerPoint PPT Presentation


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SARS Silver Group members: Leslie Bonnie Alex Rico Cindy Vanessa Denise SWOT Analysis For SARS Silver 1.Introduction SWOT ANALYSIS Strengths Opportunities SWOT-Internal & External Analysis Threats Weaknesses 2.SWOT for SARS Silver Strength Special and Creative Design

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Presentation Transcript
sars silver

SARS Silver

Group members:

Leslie Bonnie

Alex Rico Cindy

Vanessa Denise

slide2

SWOT Analysis For SARS Silver

1.Introduction

SWOT ANALYSIS

Strengths

Opportunities

SWOT-Internal & External Analysis

Threats

Weaknesses

2 swot for sars silver
2.SWOT for SARS Silver
  • Strength
  • Special and Creative Design
  • High Quality Silver
  • Weakness
  • Low Brand Awareness
  • Unaffordable High Price
slide4

Opportunities

  • High Growth Rate in Jewelry Market
  • More Career Women
  • Threats

Intensive competition: Some people who want to start to establish their career will meet many competitors like Tiffany and George Jensen

marketing survey for sars silver
Marketing Survey for SARS Silver
  • Target Market Selection
  • Market Segmentation
  • Demographic Segmentation:Income Level, Occupation,Age
  • Target Market
  • young people graduating from school, high income level (25000 up each month ), career women
slide7

Product

Price

The Marketing Mix

Distribution

Promotion

(Place)

slide8

Product

High quality, special designed silver accessories

  • Distribution(Place)

Department stores, jewelry stores,

E- commerce

  • Price—Prestige Pricing

Pricing at relatively high levels so as to convey an image of high quality or exclusivity

  • Promotion

TV commercial, product endorsement, special display, fashion magazines

sars silver every silver decoration on your body
SARS Silver( every silver decoration on your body )
  • LOGO:

S A R S

  • Slogan:

Catch your eyes,

Catch your love