panpad

3. “To be a leader in delivering modern yet, environmentally-friendly body care products to women on-the-move.”

4. Conventional Sanitary Pads Discomfort Shifting of Sanitary pads Risk Staining of Clothing

5. Conventional Sanitary Products Non-biodegradable Bins not available in every cubicle More than 90% of Singaporean women surveyed feel that disposal of sanitary pads should be further improved

6. Solid waste disposal Solid waste usually takes a few years to degrade

7. “PanPad” literally means “Panty Pad”, a low-rise panty that has a sanitary napkin embedded in it. CES, a Canadian environmental technology company will be supplying us with an alternative plastic-like material called B9 -- a Polyvinyl Alcohol (PVA) which is a water-soluble and biodegradable film, to manufacture PanPads. The rest of PanPad will be produced with a strong tissue-like paper, similar to ones used in disposable underwear. PanPad will first be launched in 3 basic colors – Nude, Black and White and packed in purse packs similar to this.“PanPad” literally means “Panty Pad”, a low-rise panty that has a sanitary napkin embedded in it. CES, a Canadian environmental technology company will be supplying us with an alternative plastic-like material called B9 -- a Polyvinyl Alcohol (PVA) which is a water-soluble and biodegradable film, to manufacture PanPads. The rest of PanPad will be produced with a strong tissue-like paper, similar to ones used in disposable underwear. PanPad will first be launched in 3 basic colors – Nude, Black and White and packed in purse packs similar to this.

8. PanPad remains intact when it comes in contact with menstrual fluids, yet it begins to break down as soon as it reaches the water in the toilet bowl. The swirling action and agitation in the bowl helps break down the napkin so that it is totally flushable. The rest of the material used in the napkins breaks apart while flowing through the pipes and completely biodegrades within 28 days. PanPad remains intact when it comes in contact with menstrual fluids, yet it begins to break down as soon as it reaches the water in the toilet bowl. The swirling action and agitation in the bowl helps break down the napkin so that it is totally flushable. The rest of the material used in the napkins breaks apart while flowing through the pipes and completely biodegrades within 28 days.

9. Through our survey, we have established 4 important needs that women demand from their sanitary products and we tried to incorporate these 4 factors into developing PanPad. Firstly, women are concerned with leak protection, as such we’ve extended the absorption area of Panpad, stretching it from one end of the panty to the other, to ensure maximum stain and leakage protection. is usually at the center portion only. 2ndly, women are concerned with the absorbency of a sanitary product. Tests on PanPad have ensured that the absorbency levels will be the same as conventional products with 3 levels of absorbency. The 3rd factor is the price. Our survey results on our target market have shown that 36% would be willing to try our new product and the average price that they were willing to pay is $6.00 for a pack of 10 PanPads. As PanPad is to be worn like a panty, it provides all-round comfort and ease, women would not need to worry about gathers and pad shifiting. Moreover, it’s easily detachable. U jz hafta tear along the dotted lines which greatly helps women who are wearing pants, to remove PanPad without having to remove her pants first.Through our survey, we have established 4 important needs that women demand from their sanitary products and we tried to incorporate these 4 factors into developing PanPad. Firstly, women are concerned with leak protection, as such we’ve extended the absorption area of Panpad, stretching it from one end of the panty to the other, to ensure maximum stain and leakage protection. is usually at the center portion only. 2ndly, women are concerned with the absorbency of a sanitary product. Tests on PanPad have ensured that the absorbency levels will be the same as conventional products with 3 levels of absorbency. The 3rd factor is the price. Our survey results on our target market have shown that 36% would be willing to try our new product and the average price that they were willing to pay is $6.00 for a pack of 10 PanPads. As PanPad is to be worn like a panty, it provides all-round comfort and ease, women would not need to worry about gathers and pad shifiting. Moreover, it’s easily detachable. U jz hafta tear along the dotted lines which greatly helps women who are wearing pants, to remove PanPad without having to remove her pants first.

11. Existence of an already saturated market --- Leading brands such as Whisper, Laurier etc

12. Target group: ladies of ages 15 to 34 Factors to consider: disposable income lifestyle willingness to accept new ideas emphasis on values (in our case, environmentally friendliness)

14. Being flushable and biodegradable, PanPad is an entirely new product concept! We are looking at a highly differentiated product that has not been offered by our competitors in the feminine hygiene market.

15. EDB Schemes and PlatformsThe S$50 million Startup EnterprisE Development Scheme (SEEDS) was established by EDB to boost innovation and enterprise in Singapore. EDB takes an equity stake in the seed company and matches every private sector dollar the company can raise from an independent third party investor, up to a cap of S$300,000. EDB Schemes and PlatformsThe S$50 million Startup EnterprisE Development Scheme (SEEDS) was established by EDB to boost innovation and enterprise in Singapore. EDB takes an equity stake in the seed company and matches every private sector dollar the company can raise from an independent third party investor, up to a cap of S$300,000.

16. Target market 0.2% of women from15 to 34 in Singapore (12,000) Production per month – 12,000

18. Break-even within 11 months

19. Enhancements Currently : simple colours In the future : various colours and designs Include other details Widen niche market Go beyond the range of 15 -34

20. Expand Range of Products Not only sanitary products, but environmentally-friendly body care products Given opportunity, may want to tap other markets E.g. Baby care products E.g. Men’s body care products

21. Q & A