Are you ready to TAP into the Most Valuable Marketing Opportunity to Find NEW Customers?

1. Are you ready toTAPinto the Most Valuable Marketing Opportunity to Find NEW Customers? THREE OPPORTUNITIES TO REACH YOUR CUSTOMERS 1. Families on-the-go Magazine Published Bi-monthly, up to 120,000 each issue Website: www.Familiesonthego.org Reaching Families in Pinellas & Hillsborough, with Proven Results. 2. Pinellas Life & Hillsborough Life Magazines Published Quarterly, up to 40,000 each issue. Website: www.PinellasLifeMagazines.com Reaching over 2 million residents in Pinellas & Hillsborough Counties. Coming to Hillsborough in 2006. 3. Family Life Seminars with over 1,000 people in attendance Expert speakers educating on topic of interest to families. Targeted • Affordable • Professional Advertising Let LIFE MEDIA help you! For People Who Live, Work & Play in Hillsborough and Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

2. Area 3 Area 2 Northern Area 1 Southern Area 4 Hillsborough COUNTY 1,048 square miles of land and 24 square miles of inland water area for a total of 1,072 square miles. The Market Target your Market in one of the four areas or all four in Hillsborough County • Incorporated cities are • Apollo Beach, Tampa, Brandon, Bloomingdale, Lithia, • MacDill AFB, Plant City, Riverview, Temple Terrace & Valrico Tampa is the largest city and serves as the county seat. • Median Age is 35.1 years. • 3rd most populous city in Florida, Tampa Population 1,044,821 1/3 of the total population of Hillsborough. • 40.6% of population at prime working age. • 1st Ranked Airport in U.S. and #3 in the world. • 9thTop Real Estate Market listed as the "Top 40 Real Estate Markets in America”. • 9th Hottest City for Business Relocation & Expansion. • MOSI is the largest Science Center in the South. • Home to the 2nd largest university in the S.E. plus seven other four-year schools, Tampa is a city where education is always at the forefront. • Tampa Bay is home to more than 20 museums, 7 performance halls, more than 10 county and state parks, and an array of major events and festivals. Tampa Bay Performing Arts Center is the largest performing arts center in the southeast. Starting with two Territories Northern & Southern Hillsborough Valrico Riverview Lithia MacDill AFB Apollo Beach For People Who Live, Work, & Play in Hillsborough TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

3. Northern Southern PINELLAS COUNTY A 280 square mile peninsula between the Gulf of Mexico and Tampa Bay. The Market 361 days of sunshine We are the most densely populated county in the state. People are attracted to our Climate, Beaches, Recreational Facilities, high rate of Employment and Relaxed Atmosphere. • Median Age is 43 years. • Population Residence 921,482 Seasonal 42,000 Total Population 963,482, Over 33,000 businesses. • Most popular tourist destination on Florida's Gulf of Mexico with 12.3 million visitors in 2001. • According to America's Best Beaches List • Fort Desoto & Sand Key Parks were voted two • of the Top Ten Beaches in the United States • We have 35 Miles of Beaches. • 250 Pinellas County Parks, 49 Golf Courses 47 Miles of Pinellas Bike/Walk Trail. • More than 65,000 persons seek the services of Pinellas County’s one-stop career centers annually. For People Who Live, Work & Play in Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

4. Area 2 Area 1 Does your Business do Business in Hillsborough &PinellasCounties? We have you covered! Circulation Total Annual Distribution: 880,000 • Familieson-the-goMagazine • THE ONLY Magazine that reaches active • Families in Hillsborough & Pinellas counties • with a targeted marketing program Distributing 720,000 magazines yearly, 6 Issues With 30,000 printed in each target market area • Distributed in backpacks at • Public, Private & Pre-Schools • 45 Publix Stores in Bay Area • Chamber Offices & Libraries • Doctor Offices & Hospitals Area 4 Area 3 Pinellas Life & Hillsborough Life Magazines 1. Families on-the-go Southern Pinellas Magazine 2. Families on-the-go Northern Pinellas Magazine 3. Families on-the-go Southern Hillsborough Magazine 4. Families on-the-go Northern Hillsborough Magazine 5. Pinellas Life Magazine 6. Hillsborough Life Magazine (coming soon) Targeting Pinellas & Hillsborough Counties with Separate Magazines TM • Distributing 160,000 yearly, 4 Issues, 40,000 each issue • Over 300 business locations in Pinellas • Libraries, Doctor offices & Hospitals • Chamber offices, Restaurants & Hotels • Save more by advertising in all six magazines For People Who Live, Work & Play in Hillsborough and Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

5. Families Now Located in 45 Stores throughout Hillsborough & Pinellas Counties on-the-go Magazine • DEMOGRAPHICS • Largest employee-owned supermarket chain in the United States • One of the 10 largest-volume supermarket chains in the United States #1 in Florida • Named by Child magazine as one of the Top 10 Family-Friendly Supermarkets (2003) • Publix Says ‘Thank You’ for 75 Years Serving the community • Who frequents a Publix... • Average income per person: $50,000 • Average traffic per location: 5,000-7,000 per day For People Who Live, Work & Play in Hillsborough and Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

6. Families on-the-go Magazine In Every Issue • INFORMATIVE • Articles written by Professionals • Doctors, Dentists, Mental Health, • Educators, etc., from our local area • Health and Wellness • Parenting Tips • Advertisers Directory • Education Resource Directory • Menus / Recipes • Information for everyday use • INTERACTIVE • Writing Contest for Children • Photo Contests • Puzzles • Birthday Club • Community Sports Updates • Book of the Month Club • Crafts • Family Activities WEB SITE: www.Familiesonthego.org For People Who Live, Work & Play in Hillsborough and Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

7. In Every Issue Targeting Pinellas & Hillsborough Counties With Separate Magazines TM • Community Guides • City Maps & Information • Restaurant Guides • Community Calendar • Historical Points Of Interest: • Cultural Events/Festivals: • Parks & Recreations Information • Golf Course Guide WEB SITE: www.PinellasLifeMagazine.com www.HillsboroughLifemagazine.com Look for Hillsborough Life Coming in 2006 For People Who Live, Work & Play in Hillsborough & Pinellas TM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

8. For People Who Live, Work & Play in Pinellas and Hillsborough TM Are you Ready to TAPinto Hillsboroughand Pinellas Counties? T A P argeted ffordable rofessional TM ADVERTISING PROGRAM Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

9. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

10. See what some of our satisfied advertisers have to say! 18736 Boyette Rd. Lithia, FL 33547 813-643-8130 August 15, 2005 Dear Barbara and Linda, I just wanted you to know that the very first day that Families on-the-go hit the stands we got phone calls mentioning where they saw our ad! I was impressed! Often our clients don’t tell us where they got our name, but to us it is obvious that our ad made an impression. Thank you so much for your service. It is a quality magazine that I see around more and more. I like the fact that there are articles which make people want to KEEP the magazine for reference. Hopefully down the road we will find time to submit our own article of interest to pet owners everywhere. Thank you again. We highly recommend your magazine and appreciate your getting our name out there in South Hillsborough County. Sincerely, Bruce Anthony, DVM The Mobile Vet Lithia, Florida 813-655-4353 Fax 813-655-4432 August 18, 2005 Dear Barbara, Sometimes advertising is a hit-or-miss proposition, but I can tell you that advertising in Families On-The-Go has been a real hit for us. Often we hope to just recover our cost, but in this case, it is really helping to grow our business. You have such a great publication. People pick up each issue they see, and then enjoy reading it. Multiple impressions are so important, and your quality makes that happen. The distribution is effective and reaches our target audience. We track the source of all of our inquiries, and Families On-The-Go is a frequent response. Our business relies on families who care about their children, and it’s great to be associated with another business that shares the same values. Congratulations on the success of your magazine, and thanks for being a part of our success! Rod Burkhardt President KnowledgePoints Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

11. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM Dear Barb & Betty: I want you to know that our ad with the coupon has brought us many inquiries …Also, You know that in preschool children leave us because each month and 15 new children leaving us with spaces to fill. things change in their family such as moves and jobs, etc., . The coupon helps us keep our school full. We are thankful for your help with the coupon and ad. Beverly A. Burke Administrator Liberty Christian School We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

12. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM Christopher J. Wiand, Principal11501 66 Avenue North, Seminole, Florida 33772BSchool@tampabay.rr.comPhone: 727-391-4060 Fax: 727-391 October 8, 2004 To Whom It May Concern: During the past sixth months my school has advertised in the Families on the Go magazine. The availability of the magazine in places such as grocery stores and doctor’s offices was better than any targeted circulation that I could have purchased. One of the other benefits of the magazine is the contests for kids each month. My faculty uses them to enhance our writing units. The possibility of being selected as a winner is a HUGE thrill for the younger grades. In closing, encourage you to consider using Families on the Go to advertise your school . Respectfully, Christopher J. Wiand Principal Blessed Sacrament School We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

13. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced Barbara: I have advertised for over 20 years in different businesses that I have owned. I also had sold advertising in the past. I started advertising with Families on the Go in August. The day it came out (which I didn't know it was out) I got a phone call for insurance. It has been non-stop since. I get about 3 or more calls a day. I have never had a response to an ad as I have had with your magazine. I ran it again this month and in the back of my mind I say "are you crazy" because I'm busier than I ever expected.. I want everyone to know that this magazine is the best place to put an ad and it works!! Again, I have done plenty of different types of advertising, flyers, local papers, etc and never ever had a response as this. I don't know what it is but It’s the best I've ever used. Keep up the good work!!! Sincerely, Linda Bullerman - Insurance Specialist 727-501-1444 Dear Duque, Being new business owners and venturing into the realm of advertising, we assumed it would be an intimidating, daunting task full of unknowns. We were convinced that the only way to fully understand the process was going to be through trial and error situations until we found the right formula of success for our newly acquired business. Boy, were we wrong. Thank you and Families on-the-go for providing us with such an immediately successful ad! As soon as your publication became available, people were calling right away in response to our ad we have in the North Hillsborough edition. The calls and increased business for us has certainly exceeded every expectation we ever had! Sincerely, Pete & Tiffany Makras, Owners Gymboree Play & Music of North Tampa

14. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

15. See what some of our satisfied advertisers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM We would like to include your testimonial here Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced

16. See what some of our readers have to say! For People Who Live, Work & Play in Hillsborough and Pinellas TM We thank our advertisers and our readers. Copyright, Life Media, LLC. All rights reserved. Proprietary information no part may be copied or reproduced Dear FAMILIES ON THE GO: I am a Middle School Social Studies Teacher here in Pinellas County. I thought your writing contest was an excellent opportunity for my classes to reflect on and to study the local geography of our immediate area. I have enclosed their essays and would like to thank you for the opportunity to have some of them published. As you know, publishing a child's work is an honor and can have a great deal of impact on his/her writing and school work. Mrs. Nancy Cregan Middle School Social Studies Teacher Westlake Christian School 1551 Belcher Road, Palm Harbor, FL 34683 Hi!  My family and I LOVE your magazine!  The articles are wonderful and we love all the information provided.  I would like to submit 2 pictures for my boys, with their birthdays following their names, and also we would like to know: is there a way to email you a submission for the cover, or must it be sent as a regular copy through the mail?  The boys and I visited Ft. Desoto and we have some cute pictures we would like to submit! Thank you for your time and please, KEEP WRITING!  =) Sincerely, The Zondervan Family South Pinellas Dear Barbara, We find your magazine at Tampa Bay Skating Academy (TBSA) in Oldsmar and sometimes at Publix in the East Lake area. Our ice rink has a growing figure skating club membership called the Oldsmar Shining Stars Skating Club (OSSSC) and your magazine is well read among our members. Thanks for producing such a wonderful publication. Sincerely yours, Diana Lewellen Dear Families on the Go Magazine,I just wanted to say thank you for reading and picking my story for the writing contest even though it was pretty late. I am very proud of this accomplishment and so is my family. My day was going pretty bad until someone walked in my first period door and handed me a gift certificate for winning. Thank you again!Sincerely,Megan Hays