Enhancing Community Signage and Visitor Experience. Created by Chrystal Stone B.T.M. Malaspina University-College & Nicole Vaugeois, PhD TRIP Project Coordinator . Presentation Outline. The importance of strong signage Examples of strong signage Steps to enhancing community signage
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Chrystal Stone B.T.M. Malaspina University-College
Nicole Vaugeois, PhD TRIP Project Coordinator
“An inscribed board, plate or space that provides information, warning or guidance.”
(Trapp, Gross & Zimmerman, 1994)
Enhances Access– directional, informational or both, advance notice, facilitate safe decisions
For any community that is serious
about tourism, building greater visitor
accessibility and convenience is critical
to industry development.
Destinations should be WAYSHOWING by…
TeachingShow the way…
Visitors need clear and consistent signage to show them, remind them and direct them to resources in the community.
It is important to recognize that travelers may have inherently different preferences and travel abilities to enjoy a successful travel experience.
Agri-tourism & Wine Tourism SignageExamples of Regional Signage Programs
use of western themed heritage
City of Nanaimo harborfront themeExamples of Community Signage
Step #1 - Create an inventory of assets
Step #2 - Get the visitor’s perspective
Step #3 - Determine what is required
Step #4 - Determine responsibilities
Step #5 - Develop and set up signage
Step #6 - Monitor effectiveness