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Coventry Cassidy Jets – Europe & Premier League Sponsorship Opportunities Who are we?

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Presentation Transcript
Who are we?
  • Formed in late 2003, the Jets have rapidly become a major force in the British American Football League (BAFL). The Coventry Cassidy Jets are an American football team based in Coventry, UK and are the current 2008 National Champions. They currently play in the British American Football League (BAFL) Premier division and compete in the European Federation of American Football League (EFAF). The Jets play their home games at a number of venues in Coventry, including the Butts Park Arena, which is home to the Coventry Rugby Club, the Ricoh Arena, home to Coventry City F.C. and Broadstreet Rugby Club. Games have also been held at Manor Park and Liberty Way, Nuneaton, the previous and current home of Nuneaton Borough A.F.C.

Where do we want to be?

  • The Club strives towards being recognised within the BAFL as a professional, successful, committed and passionate team – both on and off the field.
  • The Club has a unique positioning advantage in that it is performing different and new activities from its rivals. The timing of the Clubs season fits well within the local sporting calendar – which creates a unique positioning advantage in attracting the supporters from other local teams to provide a year round calendar of local supporting events.
  • The timing of the Clubs season will also allow local businesses who want to support the club the chance to have a presence throughout the year on a local level to ensure their message is carried to supporters consistently through the year.
how do we get there
How do we Get There?
  • The success of the team on the field cannot be separated from the success of the club on the whole and plays a major part in the clubs success both as a major player in the BAFL and as a profitable company/entity.
  • The Jets have a Unique Selling Proposition in the sense that we are unique to the local community and are providing a service to youngsters in the form of the Youth Academy and the families and interested parties in the form of games.
  • The club has the opportunity for strong growth in terms of club size and stature and financial backing.
  • The club has a unique positioning advantage in that it is performing different activities from its rivals. There are no positioning problems, the timing of the Clubs season fits well within the local sporting calendar – an opportunity to target the fans from alternative sporting fields.
  • The club is aware of its capabilities, its strengths and its limitations.
achievements so far
Achievements so far…
  • Played 54, Won 50, 26 Game Winning Streak
  • Undefeated at Home
  • Scored 2197 points, conceded just 492
  • 4 Straight Bowl Finals, Won 3 National Championships
  • 2 Consecutive Promotions
  • Reaching quarter finals in Eurobowl at first attempt
  • Mark Cohen maintains a 25-game TD scoring record streak
  • Attracted the largest sponsorship deal in the BAFL for a decade
  • Generated partnerships deals with Fitness First, Coventry Times and BBC Coventry & Warwick
  • Received funding from ‘Awards from All’, the Heart of England Foundation and ‘Sportsmatch’
  • Biggest home attendance over 4 years (2000+ at Butts & Manor Park)
  • Developed a sister club relationship with the Papatoetoe Wildcats, Auckland, New Zealand
  • Boasting 20 players that have represented Team GB over the last 4 years, including 4 captains
2009 schedule
2009 Schedule

London Blitz (Home,Away)

Farnham Fast Lane Knights (Home,Away)

Bristol Aztecs (Home,Away)

Sussex Thunder (Home,Away)

Semi-Final (Home)

Final (Doncaster)

Home Stadium

Coventry Sphinx FC, Coventry


Newspapers:Since the beginning on the 2008 year a total of:35 pieces of coverage from Coventry Evening Telegraph (Circulation 53,962)40 pieces of coverage from the Coventry Observer (120,713)3 Full Colour Pages in The Pink (Circ unknown est. 20,000)This created an Equivalent Advertising Value of approximately £36,000.00.Radio:Each week BBC Coventry and Warwickshire have offered a 10 – 20 minute slot to the Jets on a Sunday morning (called ‘Coaches Corner’) estimated listeners at this time slot would be 6,000 – 10,000. In addition to this we have done a few drive time slots, with a considerably higher reach.Other:Celebrity Scissor Hands Show on BBCChristmas Lights Switch On – Mercia FMLord Mayor PresentationOJ Borg Podcasts twice a yearConclusion:It can be deemed from this that the reach of the Coventry Jets has been an estimated at 210,000 people with the frequency of the message to this audience been on average 3 to 4 times a month, with some publications reaching 6 or 7 times a month. Incorporating word of mouth, opponent press releases in their local papers, a large fan base, school visits, bus promotion, paid for advertising and league awareness it can be estimated that awareness of the Coventry Cassidy Jets is well in excess of 325,000 people.

PR Analysis & Communication Reach

main sponsorship
Main Sponsorship:
  • The Jets offer a number of sponsorship packages.
  • The Jets offer Main Sponsorship Packages at £8,000, which includes:
  • Premium Headline Sponsor
  • Team renamed to <Your Company> Jets
  • Website renamed to www. <Your Company> .com
  • Logo redesigned with your business name
  • Website link to your business
  • Board placed at home stadium with your company name
  • VIP Parking at Home Games
  • Home Gameday program recognition
  • Unlimited Season tickets
  • Game shirt recognition
  • Replica game shirts
  • Full page advert in every home game day programme
  • Executive box at the game of your choice
  • Please contact us for more information


jets 100 sponsorship
‘Jets 100’ Sponsorship:
  • The Jets are looking to build relationships with local businesses to offer consistent branding opportunities throughout the season. The ‘Jets 100’ Club will be a collection of companies – each receiving the opportunity to have exposure in the ‘on season’.The ‘Jets 100’ Sponsorship Packages at £200, which includes:
  • Website link
  • Home Gameday program recognition
  • Opportunity to distribute promotional material on game day
  • 4 Season tickets
  • A Profile of your business in the clubs newsletters
gameday sponsorship
Gameday Sponsorship:
  • The Jets offer a Gameday sponsorship for companies interested in significant gameday exposure. The basic £2,000 package includes:
  • Full page advert in every game day programme
  • Executive box at the game of your choice
  • Signed game shirt from the MVP of the game you attend in the Executive Box.
  • 4 Season tickets
  • VIP Parking at Home games
  • Replica junior game shirts for your kids (max 3)
  • For an additional £2,000:
  • The game will be known by your company name, e.g. the May 28th, 2006 game against the Bulls was called the ‘Cassidy Bowl’.
  • Game shirt recognition
  • Ticket distribution to 50,000 Coventry homes, with your advertisement on the rear of every ticket and the ticket bearing “Your Company Name Bowl”.

Dax Michelena, the MVP in the Britbowl XX in Doncaster, 2008

player sponsorship
Player Sponsorship:
  • The Jets offer Player Sponsorship Packages at £275, which includes:
  • Website link on the player roster page
  • Gameday program recognition
  • 4 Season tickets
  • Replica game shirts with your player’s name and number on
  • Programme/Website Sponsorship:
  • Gameday Program advert:
  • Half page £60, full page £100
  • Website link £20 per month
  • Cheerleader Sponsorship at £150:
  • Website link
  • Gameday program recognition
  • 4 Season tickets
  • Replica game shirt

Angela Gundy of the Crew