Coventry Cassidy Jets – Europe & Premier League Sponsorship Opportunities Who are we?
Where do we want to be?
London Blitz (Home,Away)
Farnham Fast Lane Knights (Home,Away)
Bristol Aztecs (Home,Away)
Sussex Thunder (Home,Away)
Coventry Sphinx FC, Coventry
Newspapers:Since the beginning on the 2008 year a total of:35 pieces of coverage from Coventry Evening Telegraph (Circulation 53,962)40 pieces of coverage from the Coventry Observer (120,713)3 Full Colour Pages in The Pink (Circ unknown est. 20,000)This created an Equivalent Advertising Value of approximately £36,000.00.Radio:Each week BBC Coventry and Warwickshire have offered a 10 – 20 minute slot to the Jets on a Sunday morning (called ‘Coaches Corner’) estimated listeners at this time slot would be 6,000 – 10,000. In addition to this we have done a few drive time slots, with a considerably higher reach.Other:Celebrity Scissor Hands Show on BBCChristmas Lights Switch On – Mercia FMLord Mayor PresentationOJ Borg Podcasts twice a yearConclusion:It can be deemed from this that the reach of the Coventry Jets has been an estimated at 210,000 people with the frequency of the message to this audience been on average 3 to 4 times a month, with some publications reaching 6 or 7 times a month. Incorporating word of mouth, opponent press releases in their local papers, a large fan base, school visits, bus promotion, paid for advertising and league awareness it can be estimated that awareness of the Coventry Cassidy Jets is well in excess of 325,000 people.
PR Analysis & Communication Reach
Dax Michelena, the MVP in the Britbowl XX in Doncaster, 2008
Angela Gundy of the Crew