cis 451 ecommerce application development n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
CIS 451: eCommerce Application Development PowerPoint Presentation
Download Presentation
CIS 451: eCommerce Application Development

Loading in 2 Seconds...

play fullscreen
1 / 17

CIS 451: eCommerce Application Development - PowerPoint PPT Presentation


  • 411 Views
  • Uploaded on

CIS 451: eCommerce Application Development. Dr. Ralph D. Westfall January, 2009. CIS 451. primarily a technical course ASP.NET also HTML, JavaScript, SQL, XML but also covers eCommerce issues web site design for eCommerce web site usability and accessibility marketing issues

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'CIS 451: eCommerce Application Development' - jana


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
cis 451 ecommerce application development

CIS 451: eCommerce Application Development

Dr. Ralph D. Westfall

January, 2009

cis 451
CIS 451
  • primarily a technical course
    • ASP.NET
    • also HTML, JavaScript, SQL, XML
  • but also covers eCommerce issues
    • web site design for eCommerce
    • web site usability and accessibility
    • marketing issues
    • role of eCommerce in world economy
ecommerce overview
eCommerce Overview
  • what is eCommerce?
  • why do “techies” need to learn business aspects of eCommerce?
  • eCommerce business issues
  • eCommerce tools
  • eCommerce applications
    • “shopping carts”
    • shopping cart exercises
what is ecommerce
What is eCommerce?
  • what do you think it is?
  • what do businesses do?
    • eCommerce definition
    • value chain
pre internet ecommerce
Pre-Internet eCommerce
  • airline reservation systems
  • EFT (electronic funds transfer)
  • ATMs (automated teller [cash] machines)
  • EDI (electronic data interchange)
advantages of internet
Advantages of Internet
  • very easy to use
    • web browser interface
  • compatible with all kinds of hardware
  • global
  • low cost delivery of content to large numbers of users
    • like radio in the 1920s
  • multimedia capabilities
web based ecommerce
Web-Based eCommerce
  • business to consumer (shopping)
    • Amazon
  • consumer to consumer (auction sites)
    • eBay
  • business to business
    • EDI on the web
business aspects of ecommerce for technologists
Business Aspects of eCommerce for Technologists
  • field is continuing to develop
    • technical employees in large organizations
      • need to communicate with business people
    • small businesses/consultants
      • less technical vs. non-technical specialization
  • E-business (EBZ) major at Cal Poly
ecommerce sequential stages
eCommerce Sequential Stages
  • Publish: static web pages
  • Interact: content updated regularly, customers follow links, search site, etc.
  • Transact: orders, payments, shipping
  • Integrate: part of way business is done
  • Transform: organization restructured
    • from Informatics-Review, Vol. 3, No. 7
benefits of ecommerce
Benefits of eCommerce
  • customers (top line)
    • reach new customers (Hot!Hot!Hot!)
    • serve existing customers better
      • customer relationship management (vendor of CRM services)
  • costs (bottom line)
    • potentially lower throughout value chain: (intranet/extranet)
international ecommerce
International eCommerce
  • potentially huge markets
  • need to deal with major difficulties
    • high shipping costs (postal codes [scroll])
    • legal issues: tariffs, documentation
    • translation
    • currency exchange
    • fraud
  • Norwegian base for E-C in Europe
ecommerce business issues
eCommerce Business Issues
  • relation to business strategy?
    • low cost (high volume)
    • product differentiation
    • niche (specialized product or limited region)
  • competitive implications?
    • within & outside industry
  • short vs. long-term profitability?
    • Amazon just had firstprofit ever in 2002
ecommerce issues 2
eCommerce Issues - 2
  • timing? (first mover advantage)
  • costs? (how much to spend)
  • evaluation? (how measure success)
  • impact on existing relationships?
    • suppliers, partners, distributors, customers
ecommerce tools 1
eCommerce Tools - 1
  • tutorials for frequently used programming technologies
    • HTML (3.2, 4.0)
    • JavaScript
    • JSP (Java Server Pages)
    • SQL
    • ASP.NET replacing Perl?
    • PHP
ecommerce tools 2
eCommerce Tools - 2
  • multimedia free trial downloads
    • image tools (e.g. Adobe PhotoShop, etc.)
    • sound tools (e.g. Adobe Audition [formerly [Cool Edit])
    • video (+ audio) tools (e.g. Flash)
  • shareware and totally free software
    • Audacity (sound)
    • free multimedia Google search
shopping cart applications
Shopping Cart Applications
  • reviews
    • how to choose
  • order problems (75% abandoned)
  • Yahoo! Merchant Solutions: Starter
  • Yahoo! Merchant Solutions: Standard
  • Yahoo! Merchant Solutions: Professional
exercise
Exercise
  • from a customer perspective, evaluate one of the Yahoo! Merchant Solutions carts
  • try the "tour" of Yahoo! Merchant Solutions
    • advantages, disadvantages, questions
    • understandability of instructions
    • ease of use to create site(?)
  • 2 students per 3-person team need to submit the above + international shipment findings (slide 11) for Exercise 3