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CIS 451: eCommerce Application Development

CIS 451: eCommerce Application Development. Dr. Ralph D. Westfall January, 2009. CIS 451. primarily a technical course ASP.NET also HTML, JavaScript, SQL, XML but also covers eCommerce issues web site design for eCommerce web site usability and accessibility marketing issues

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CIS 451: eCommerce Application Development

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  1. CIS 451: eCommerce Application Development Dr. Ralph D. Westfall January, 2009

  2. CIS 451 • primarily a technical course • ASP.NET • also HTML, JavaScript, SQL, XML • but also covers eCommerce issues • web site design for eCommerce • web site usability and accessibility • marketing issues • role of eCommerce in world economy

  3. eCommerce Overview • what is eCommerce? • why do “techies” need to learn business aspects of eCommerce? • eCommerce business issues • eCommerce tools • eCommerce applications • “shopping carts” • shopping cart exercises

  4. What is eCommerce? • what do you think it is? • what do businesses do? • eCommerce definition • value chain

  5. Pre-Internet eCommerce • airline reservation systems • EFT (electronic funds transfer) • ATMs (automated teller [cash] machines) • EDI (electronic data interchange)

  6. Advantages of Internet • very easy to use • web browser interface • compatible with all kinds of hardware • global • low cost delivery of content to large numbers of users • like radio in the 1920s • multimedia capabilities

  7. Web-Based eCommerce • business to consumer (shopping) • Amazon • consumer to consumer (auction sites) • eBay • business to business • EDI on the web

  8. Business Aspects of eCommerce for Technologists • field is continuing to develop • technical employees in large organizations • need to communicate with business people • small businesses/consultants • less technical vs. non-technical specialization • E-business (EBZ) major at Cal Poly

  9. eCommerce Sequential Stages • Publish: static web pages • Interact: content updated regularly, customers follow links, search site, etc. • Transact: orders, payments, shipping • Integrate: part of way business is done • Transform: organization restructured • from Informatics-Review, Vol. 3, No. 7

  10. Benefits of eCommerce • customers (top line) • reach new customers (Hot!Hot!Hot!) • serve existing customers better • customer relationship management (vendor of CRM services) • costs (bottom line) • potentially lower throughout value chain: (intranet/extranet)

  11. International eCommerce • potentially huge markets • need to deal with major difficulties • high shipping costs (postal codes [scroll]) • legal issues: tariffs, documentation • translation • currency exchange • fraud • Norwegian base for E-C in Europe

  12. eCommerce Business Issues • relation to business strategy? • low cost (high volume) • product differentiation • niche (specialized product or limited region) • competitive implications? • within & outside industry • short vs. long-term profitability? • Amazon just had firstprofit ever in 2002

  13. eCommerce Issues - 2 • timing? (first mover advantage) • costs? (how much to spend) • evaluation? (how measure success) • impact on existing relationships? • suppliers, partners, distributors, customers

  14. eCommerce Tools - 1 • tutorials for frequently used programming technologies • HTML (3.2, 4.0) • JavaScript • JSP (Java Server Pages) • SQL • ASP.NET replacing Perl? • PHP

  15. eCommerce Tools - 2 • multimedia free trial downloads • image tools (e.g. Adobe PhotoShop, etc.) • sound tools (e.g. Adobe Audition [formerly [Cool Edit]) • video (+ audio) tools (e.g. Flash) • shareware and totally free software • Audacity (sound) • free multimedia Google search

  16. Shopping Cart Applications • reviews • how to choose • order problems (75% abandoned) • Yahoo! Merchant Solutions: Starter • Yahoo! Merchant Solutions: Standard • Yahoo! Merchant Solutions: Professional

  17. Exercise • from a customer perspective, evaluate one of the Yahoo! Merchant Solutions carts • try the "tour" of Yahoo! Merchant Solutions • advantages, disadvantages, questions • understandability of instructions • ease of use to create site(?) • 2 students per 3-person team need to submit the above + international shipment findings (slide 11) for Exercise 3

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