Building a Professional Image a seminar for the Polish Real Estate Federation And Polish Valuers Association June 11-12, 2003 Rzeszow, Poland Christine Todd and JoAnne Johnson presenters
PROFESSIONAL BUILDING BLOCKS • Building a personal professional image for yourself • Building a professional image for your firm • Building a professional image for the Association • Creating a professional image of the real estate and valuers profession
It all begins with you! • What is a professional? • Do you consider yourself a professional? • Do professional workers look different than non-professional workers? • How do you select professional people who work for you? (doctor, lawyer, etc.) • Do you look and act like a professional?
Company Image • Does your office have a professional appearance? • How important is the location of your office to the projection of a professional image? • Do you have a professional company logo, letterhead and signs? • If your printed company material the best it can be?
COMPANY IMAGE • Is the staff in the company trained to work with the public? • Does the firm have a professional and up to date web site? • Does everyone in the firm dress as a professional worker? • Has the firm invested in the right office equipment to serve the public in a professional way?
Association Image • Does the association have a clear message they want to project to the public? • Is the association staff professionally trained? • Does the location of the association office present a professional image? • What are the qualifications to join the association?
Does the association offer any professional designations to its members? Does the association publish and enforce a Code of Ethical behavior? What qualifications are needed to join the profession? Does the association make the public aware of the Code of Ethics? Association Image
Association Image • How much money does the association spend each year on public relations? • Does the association gather and distribute statistical facts about the profession? • Does the association sponsor any community activities? • Does the association sponsor any government affairs events?
Professional Image…Who are we? • Are Valuers and real estate brokers members of any other professional organization? • Do members of the Parliament and local government agencies know who we are? • Does the public understand the valuable servcies we provide? • Why doesn’t everyone use a professional Valuer or real estate broker?
What can we do to enhance our image? Write a plan for the Association • Include a list of objectives • Create a budget, income & expenses • Outline the public relations plan • Create an implement the plan • Create a plan to measure success of plan after one year