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Building a Professional Image a seminar for the Polish Real Estate Federation And Polish Valuers Association June 11-12, 2003 Rzeszow, Poland Christine Todd and JoAnne Johnson presenters PROFESSIONAL BUILDING BLOCKS Building a personal professional image for yourself

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building a professional image a seminar for the

Building a Professional Image a seminar for the

Polish Real Estate Federation

And

Polish Valuers Association

June 11-12, 2003

Rzeszow, Poland

Christine Todd

and

JoAnne Johnson presenters

professional building blocks
PROFESSIONAL BUILDING BLOCKS
  • Building a personal professional image for yourself
  • Building a professional image for your firm
  • Building a professional image for the Association
  • Creating a professional image of the real estate and valuers profession
it all begins with you
It all begins with you!
  • What is a professional?
  • Do you consider yourself a professional?
  • Do professional workers look different than non-professional workers?
  • How do you select professional people who work for you? (doctor, lawyer, etc.)
  • Do you look and act like a professional?
company image
Company Image
  • Does your office have a professional appearance?
  • How important is the location of your office to the projection of a professional image?
  • Do you have a professional company logo, letterhead and signs?
  • If your printed company material the best it can be?
company image5
COMPANY IMAGE
  • Is the staff in the company trained to work with the public?
  • Does the firm have a professional and up to date web site?
  • Does everyone in the firm dress as a professional worker?
  • Has the firm invested in the right office equipment to serve the public in a professional way?
association image
Association Image
  • Does the association have a clear message they want to project to the public?
  • Is the association staff professionally trained?
  • Does the location of the association office present a professional image?
  • What are the qualifications to join the association?
association image7
Does the association offer any professional designations to its members?

Does the association publish and enforce a Code of Ethical behavior?

What qualifications are needed to join the profession?

Does the association make the public aware of the Code of Ethics?

Association Image
association image8
Association Image
  • How much money does the association spend each year on public relations?
  • Does the association gather and distribute statistical facts about the profession?
  • Does the association sponsor any community activities?
  • Does the association sponsor any government affairs events?
professional image who are we
Professional Image…Who are we?
  • Are Valuers and real estate brokers members of any other professional organization?
  • Do members of the Parliament and local government agencies know who we are?
  • Does the public understand the valuable servcies we provide?
  • Why doesn’t everyone use a professional Valuer or real estate broker?
what can we do to enhance our image write a plan for the association
What can we do to enhance our image? Write a plan for the Association
  • Include a list of objectives
  • Create a budget, income & expenses
  • Outline the public relations plan
  • Create an implement the plan
  • Create a plan to measure success of plan after one year
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