1 / 34

CYP Institutional Investors Conference Report (2014) - Company Introduction, Product Introduction, Marketing Strategy, F

This report provides an overview of Cypress Technology, including the company's history, major products, marketing strategy, financial results, and new product introductions. It covers topics such as AV products, video system converters, video effect mixers, pattern generators, audio video receivers, HDMI series, attending exhibitions, financial analysis, and new product applications.

jamesvjones
Download Presentation

CYP Institutional Investors Conference Report (2014) - Company Introduction, Product Introduction, Marketing Strategy, F

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 西柏科技股份有限公司 Institutional Investors Conference report Date:2014.4

  2. Outline 1.Company Introduction .......................................... 1 2.Major product introduction ................................... 5 3.Marketing strategy ................................................ 12 4.Financial results ..................................................... 16 5.New products introduction .................................... 20

  3. 1.Company Introduction Basic information History of Cypress Technology ● ●

  4. Basic information • Founded Date:Jan 21,1991 • Chairman Chuan-ping Yang • General manager Norton Tsai • Authorized Capital NT 380,884,920 • Employees Hired 261 (Until Mar,2014) • Certification ISO 9001 / ISO 14001 • Company character:Own Design, produce • Business Model: own-brand、OEM、 ODM • Major Products: Professional smart AV Products, Professional smart Monitors.

  5. History Of Cypress Technology Company founded date, Authorized Capital:NT1,000,000 Handle cash injection in Capital, Authorized Capital:NT5,000,000 ISO 9001 Certified. ISO 14001 Certified. Listed on Emerging Market. (Stock no : 3541) Listed on OTC Market. Invest CYP(UK)&Lektropacks(for promoting European market.) Establish Payroll Committee(for corporate governance purpose) Jan,1991 Apr,1991 Feb,2005 Mar,2006 May,2007 Dec,2009 Feb,2011 Dec,2011

  6. Organization chart Board of directors Chairman Chuan Ping Yang Internal Auditor Marie Cheng General Manager Nortor Tsai Spokes person Fred Tseng Research & Develoment Vice President Jones Hsu Quality & reliability Management Manager Wu. Sales Vice President Frank Chye Purchasing Director Leu Administration CFO King Wang Factory Chief Bao-chuan Chen

  7. 2.Major product introduction Major product introduction ●

  8. Professional AV products(1): Video System Converter • The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system.

  9. Professional AV products(2): Video Effect Mixer • This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video

  10. Professional AV products(3): pattern Generator • This item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head- end system etc.

  11. Professional AV products(4): Audio Video Receiver • The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater ,large conference room,etc. 10

  12. Professional AV products(5): HDMI series • Splitter: It allows one HDMI source to connect up to many HDMI displays simultaneously. • Switcher: This is a high performance four-input & one-output High-Definition Multimedia Interface • Equalizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distance • Matrix: Upgraded items with multichannel digital audio from up to many high definition sources to up to eight HDMI outputs and allowing any source to be independently displayed on any monitor

  13. 3.Marketing strategy Latest attending exhibitions Website updated Investment company-CYP(UK) marketing in Europe with own-brand “ ” ● ● ●

  14. Attending Exhibitions summary International CES SHOW(U.S.A) Computex Taipei(R.O.C) HDCP plugging test committee(U.S.A) Hongkong Electronics Fair(Autumn edition) CCBN in Beijing, China ISE-Amsterdam,Holland (CYP(UK) attends only ) ● ● ● ● ● ● ●

  15. Website:www.cypress.com.tw

  16. 4.Financial results Profit & Loss analysis Major products sales analysis Major sales Region analysis 2014 Q1 Profit & Loss (comparing with 2013 Q1) ● ● ●

  17. Profit & loss analysis(2010~2013) In Thousands of New Taiwan Dollars, Except Earnings Per Share

  18. Major product sales analysis NT thousand dollars

  19. Sales Region analysis thousand dollars

  20. 2014 Q1 Profit &Loss

  21. 5.New products introduction New product introduction Applications Description ● ● 20

  22. AV CENTER FOR MOVIE THEATER

  23. AV center application server PROJECTOR AV CENTER(CYP) Amplifier MAIN SPEAKER

  24. HD Base T Solutions-Matrix, Repeater(with CAT5 cable)

  25. 2013 Cinema Screens by Format and Region

  26. 4k*2k Series splitter scaler Martix

  27. this device allows you to split an image two or three times to connected displays

  28. Professional smart monitors-TV WALL

  29. APPLICATION 1-Conference room

  30. Application2:Home theater

  31. IR Applications-Smart residence 30

  32. 西柏科技股份有限公司 Thank you Q&A 31

  33. 西柏科技股份有限公司 CYP Ideas for Video

More Related