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10 IMPORTANT SEO TRENDS YOU NEED TO KNOW James Ogbonna
#01 ENHANCE SITE EFFICIENCY AND SPEED The visitors on your site want information efficiently and quickly; they do not have much time and are usually on a specific mission when browsing through tons of content. While you might not consider content loading speed as a way to enhance your SEO strategy, the fact is, that consumers are more likely to engage with your website’s content when it is available to them easily.
#02 KEYWORDS Keywords help you highlight what your site is about for Google’s own indexing purposes, which will affect your site’s ranking. Invest time to do keyword research and determine how you can get the most out of your keywords. Looking from the perspective of the consumer will help you relate to your customers and ultimately enhance your site’s ranking.
#03 CREATE MOBILE CONTENT If your content is mobile-friendly, you can start to create a mobile SEO Strategy. In recent times, you can compare desktop and mobile keywords on their own. These kinds of SEO tools can assist you to determine insights into mobile-driven data. Focusing on what content thrives within a particular space will allow you to recognize what is most essential to your consumers when they look for information.
#04 GOOGLE’S AI ALGORITHM One of the latest growing trends within the SEO field is the role of Artificial Intelligence (AI). AI is developing a way users come across content online. Specifically, Google’s AI algorithm is worth a shot as this field continues to grow. Google’s algorithm “RankBrain” plays a crucial role when it comes to Google’s ranking factors for the search engine results pages (SERPs).
#05 COORDINATE WITH VOICE SEARCH TRENDS New innovations including products like Apple's Siri, Google Assistant, and Amazon’s Alexa have presented how voice search tech has evolved and continues to grow in significance for consumers. With the introduction of this technology, more users have invested in this trend of voice-enabled applications and devices. In fact, 50% of households are likely to get a voice-enabled smart speaker by the end of this year.
#06 CREATE LONGER CONTENT Concentrating more on creating longer content might be one more trend you will want to take advantage of. Initially, you might think that long content tampers the average person from reading, but long-form content actually ranks better. Long texts get twice the pageviews & 25 percent more shares than articles of average length.
#07 USE SHORTER CONTENT TO ATTRACT AUDIENCES While creating longer content is a great way to enhance your SEO strategy, there are also ways to use shorter content to present what you have to offer. Some consumers want a simple answer to the question they are looking for, and they do not necessarily require lots of information before they click on your website.
#08 DIVERSIFY YOUR BACKLINK A backlink is a hyperlink to your website that diverts the users from the website they are on directly to your website. Google equates backlinks as a credible and authoritative source, so basically, backlinks can assist your website to be more easily recognized by Google.
#09 OPTIMIZE VIDEO CONTENT The utilization of visual content has grown in terms of its impact on SEO Strategy and content. Videos can have a huge impact on your SEO ranking, as video is the best form of media used in content strategy, overtaking infographics and blogs. Video continues to grow in relevance and traction depending on what field you are in. Users seek video content that is relevant, high-quality, and engaging.
#10 KEEP YOUR CONTENT STRATEGY CONSISTENT Determining your field of expertise and sticking to it is one of the most essential things to consider when you are creating your content strategy in this inundated web world. Always try to maintain a sense of your brand identity that represents your consumers despite what you are showing them or talking about.
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